The Lord Kṛṣṇa says that, "My dear Arjuna, you find so many species of life, eight . . . eight thousand," no, "8,400,000, 8,400,000's of species of life. All of them, they are My sons. I am the seed-giving father." He accepts. So every living being, either man or beast or ant or birds, everyone, anywhere, they're all sons of God. And they are suffering here. Manaḥ ṣaṣṭhānīndriyāṇi prakṛti-sthāni karṣati. (BG 15.7).
They have, somehow or other, they have come in contact with this material nature, and each and every one of these living entities, they are making . . . having a hard struggle for existence. But under the spell of the illusory energy, they are thinking, "We are happy," although whole day and night they are unhappy; their desires are not fulfilled. They want something, but they are forced to accept something else. This is going on.
This is called hard struggle for existence. Nobody's satisfied. There is always disruption. In this moment, I am your friend. Next moment, I am your enemy. This moment, I am your husband or wife. Next moment, no. "Don't see my face. I'll not see your face." Divorce. So these things are going on. So this is called struggle. I am wanting something, but I am accept . . . I am forcefully being bound to accept something else. This is called struggle. So this is going on.
So therefore Kṛṣṇa gives you message that these living entities, they are very unhappy in this material world under the spell of material energy. Under the spell of illusory energy, they are thinking that they are happy, in ignorance. Just like the animals, they cannot know, they do not know what is unhappiness.
When there is a slaughterhouse, they'll be slaughtered next moment. They are standing and eating grass, because due to ignorance. They do not know. Similarly, when human society becomes plunged into ignorance, they do not know what is unhappiness. Their struggle for existence, and therefore . . . therefore they are in unhappiness. They are never satisfied, full of anxiety. In spite of having all these things, the foolish man says, "Yes, we are advancing in civilization." This is their ignorance and foolishness.
So Kṛṣṇa conscious persons, if they want to serve Kṛṣṇa, if they want to render some service to Kṛṣṇa, their first business is to dispel this ignorance of the human. That is the best service. That is the best service. People have manufactured so many philanthropic association, charitable association and hospitals and so many things. But if somebody or if some association can enlighten people to the Kṛṣṇa consciousness, that is the best service to the human society. That is best service to the human society.
So a further advancement from neutrality that, "I love Kṛṣṇa, or God, because He's great," no, that love is not sufficient. We must render some service to the Kṛṣṇa. Just like Arjuna. Arjuna is rendering service to Kṛṣṇa as a soldier.
Kṛṣṇa wanted that the Battle of Kurukṣetra should be executed, and Arjuna did not like it because it was concerned to his family members, with his brothers, and to his . . . so he did not like it. But when, after hearing this Bhagavad-gītā, he became Kṛṣṇa conscious, he executed the will of Kṛṣṇa. Kṛṣṇa wanted that the fighting must continue, so he executed, in spite of his own conclusion that he would not fight.
So this is Kṛṣṇa consciousness, that one has to do. That is better con . . . simply to know, simply to make God as order-supplier, "I love God because He gives me my daily bread," that is also good, good sense. But better sense is that how you can serve Kṛṣṇa. If God is giving you bread daily, so you have no duty to return.
God will give you bread, either you want it or not want it. He is giving bread to the cats and dogs and ants and so many animals, so why not to you, human being? Oh, that He will give. Don't bother about that. Don't bother about that. Your bread will come, wherever you may be. Either you may remain in America or in Europe or in India, wherever, your bread is already there. Therefore, tasyaiva hetoḥ prayateta kovidaḥ (SB 1.5.18).
You should rise up to the occasion how to serve God. And this is the greatest necessity of the present-day civilization. People are suffering due to godlessness, and if you want to serve the people, your society, your country, the whole human society, then try yourself, best, try your best, you just rise up to the occasion of becoming Kṛṣṇa conscious and just spread this philosophy to the world. There will be happiness, there will be peace, and everyone will be blessed.