If we simply try to understand the constitution of Kṛṣṇa, then we become liberated. And if we try to understand, Kṛṣṇa will help. Kṛṣṇa says, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ SB 1.2.17. The more we hear about Kṛṣṇa, we become purified. We cannot understand Kṛṣṇa because we are not purified. But the, simply if you hear the Kṛṣṇa name—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare—if you chant and hear, you become purified. So why should we not this, take this simple method and as it is recommended in the śāstra, harer nāma harer nāma harer nāmaiva kevalam (CC Adi 17.21), simply chant Hare Kṛṣṇa, Hare Kṛṣṇa, twenty-four hours? Kīrtanīyaḥ sadā hariḥ (CC Antya 20.21, Śrī Śikṣāṣṭakam 3). You become perfect. Why we are losing this opportunity? That is our misfortune. That is explained by Śrī Caitanya Mahāprabhu, etādṛśī tava kṛpā bhagavan mamāpi (CC Antya 20.16): "My Lord, You have shown Your mercy so liberally that name, chanting of Your name, is sufficient." Nāmnām akāri bahudhā nija-sarva-śaktiḥ. This chanting of the name, abhinnatvān nāma-nāminoḥ... (CC Madhya 17.133), there is all potency of Him. Nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā. There is all potencies. Nāmnām akāri... And there are many names, not only one name. If you don't like to chant Kṛṣṇa's name, then there are other names also, any name. Must be name of harer nāma, nāma, the name of Hari, not others, harer nāma. Then you get all the potencies. Nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā. And niyamitaḥ smaraṇe na kālaḥ. And there is no, I mean to, consideration whether you shall chant in the morning or in the evening or while you are, mean, purified or not purified. Any circumstances, you can chant. Niyamitaḥ smaraṇe na kālaḥ. There is no such consideration.
So Kṛṣṇa is available so cheaply for the people, especially kalau, in this age of Kali. Still, we are reluctant to chant the holy name. Therefore Caitanya Mahāprabhu regrets, etādṛśī tava kṛpā bhagavan mamāpi (CC Antya 20.16): "Although You are so liberal and kind upon this fallen soul, still, unfortunate as I am, I am not inclined to chant this holy name." This is our position, obstinacy, dog's obstinacy. But if we do it, then we become purified. Naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā SB 1.2.18 . Therefore Caitanya Mahāprabhu's recommendation is to read Śrīmad-Bhāgavatam either yourself, being purified, or without being purified, you can read, chant. This is our Vaiṣṇava regulation, duty. As much as possible, we should read Bhagavad-gītā and Śrīmad-Bhāgavatam. And any such literature- Caitanya-caritāmṛta, Brahma-saṁhitā. Any one of them or all of them, it doesn't matter. And chant twenty-four hours Hare Kṛṣṇa. This is our business.
So we are giving this chance to everyone. We have constructed this big building, or constructing more and more—why? To give this chance to everyone. Please come here. Chant, join Hare Kṛṣṇa kīrtana, take prasādam and do your best, whatever talent you have got, easily, not very overburdened. If you know something to do, do it for Kṛṣṇa. Everyone knows. Everyone has got some talent. So that talent should be utilized for Kṛṣṇa. And if you think that "No, I shall chant simply," all right, you chant. But don't sleep in the name of chanting. That... Don't cheat. That cheating is not good. If you think that you can chant like Haridāsa Ṭhākura, then you simply chant. We shall supply you food. There is no anxiety. But don't try to cheat. You must be engaged. Yat karoṣi yaj juhoṣi yad aśnāsi, kuruṣva tad mad-arpaṇam BG 9.27. Of course, if we can chant twenty-four hours, that is very good. But that is not possible. We are not so highly elevated. We must do something for Kṛṣṇa.
So this is... This institution, Kṛṣṇa consciousness movement, is giving chance to everyone. And we are opening centers all over the world for this purpose, that you come, chant Hare Kṛṣṇa mantra, hear about Kṛṣṇa, Bhāgavatam, Bhagavad-gītā, and whatever you can do, just do it for Kṛṣṇa. Then your life is successful.
Thank you very much.