This Kṛṣṇa consciousness movement means to save people from the severe punishment of materialistic life. This is Kṛṣṇa consciousness movement. Caitanya Mahāprabhu's movement, Kṛṣṇa's movement, is to save. Yadā yadā hi dharmasya glānir bhavati bhārata, tadātmānaṁ sṛjāmy aham (BG 4.7), Kṛṣṇa said. Kṛṣṇa also very compassionate: "Whenever there is discrepancies, people put themselves in great suffering. Māyā will not excuse. Nature will not excuse. At that time I come to deliver them, to give them instruction, 'Why you are suffering in this way? Do this way.'"
Kṛṣṇa says, "Accept this philosophy." What is that? Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65): "Always think of Me, become a devotee of Me." Man-manā bhava mad-bhakto mad-yājī: "Worship Me and offer little obeisances unto Me." Four things. It is not difficult. Just like a child: he is offering obeisances, he is offering a flower. This is bhakta. And he is thinking of . . . man-manā bhava mad-bhakto mad-yājī mām. Even a child can do. Where is the difficulty? And Kṛṣṇa assures, "If you do these four things," man-manā bhava mad, mām evaiṣyasi asaṁśayaḥ (BG 18.68), "without any doubt you'll come back to Me." And people are not agreeing even to do these simple things. Still, the Kṛṣṇa consciousness movement is there to teach people how to become devotee and save from the greatest sufferings of hellish condition of life.