Yes, try to encourage book distribution as much as possible. Books are the basis of our Movement. Whatever appreciation we are getting on account of our books, it is because we are following the path chalked out by exalted devotees. We are not writing something whimsical. So far devotees being hesitant to distribute books on account of pressure, sometimes pressure is required, especially when one is not so advanced. Of course it has to be applied properly, otherwise there may be some bad taste. But spontaneous service can only be expected from advanced devotees. Just like a child by pressure goes to school and is made to read. Then after some time he wants to read, even without pressure. We have all got experience of this. It is vaidhi bhakti—vaidhi means "must." Sometimes devotees are promised a plate of maha-prasadam for the biggest distributer. There is no harm. Actually one should try to serve Krishna to his or her full capacity without thought of reward—service is itself the reward. But this takes time to actually realize and until that platform is achieved some pressure or inducement is required.
I am glad to know that a restaurant has been started. In Hawaii you may have seen that the restaurant is very successful. Now that boy's money will be used properly. Instead of maintaining a slaughterhouse, he is paying for prasadam distribution. Very good. But we should not waste time encouraging vegetarianism as opposed to meat eating. We want to encourage prasadam taking and that is automatically vegetarian.