When actually the real religion is violated . . . yadā yadā hi dharmasya glānir bhavati . . . (BG 4.7). Glāniḥ means violation. Tadātmānaṁ sṛjāmy aham. At that time the Supreme Lord or His representative comes to establish real religion. That is stated in the Bhagavad-gītā: dharma-saṁsthāpanārthāya sambhavāmi yuge yuge (BG 4.8). Dharma-saṁsthā . . . real religious principle. Real religious principle means to abide by the laws of the Supreme Lord, God. But they do not believe in God. Everyone is God. I am God, you are God, he is God, everyone is God. So whatever law you give yourself, that becomes your religion. This is going on.
So God is not so cheap that you become God, I become God, he becomes God. The śāstra says, kṛṣṇas tu bhagavān svayam (SB 1.3.28)