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Our business is how to become recognized by Krsna

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Expressions researched:
"Our business is how to become recognized by Krsna"

Lectures

Bhagavad-gita As It Is Lectures

Our business is how to become recognized by Kṛṣṇa.
Lecture on BG 13.4 -- Bombay, September 27, 1973:

Why people are not coming to this temple? Because the difficulty is some of them are in gross ignorance. Na māṁ duṣkṛtino mūḍhaḥ prapadyante narādhamāḥ (BG 7.15). They cannot come. Those who are simply engaged in sinful activities, they cannot appreciate this Kṛṣṇa consciousness movement. That is not possible. But it is a chance given to everyone. We are flattering, "Please come here. Please..." This is our business on behalf of Kṛṣṇa. As Kṛṣṇa comes personally to teach Bhagavad-gītā and ask everyone, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), our business is that.

Therefore Kṛṣṇa very much appreciates, "Oh, these people are doing on My behalf. I haven't got to go there. They have taken up My business." What we are taking business. We are simply asking people, "Please surrender to Kṛṣṇa." That's all. Therefore we are very dear. Kṛṣṇa says, na ca tasmān manuṣyeṣu kaścin me priya-kṛttamaḥ (BG 18.69). Our business is how to become recognized by Kṛṣṇa.