My dear Rupanuga das,
Please accept my blessings. I am in due receipt of your letter dated Jan. 2nd, 1975 and have noted the contents carefully. Regarding the new building, if it is suitable, never mind if it is a little more or less, you should get it. We can rent the unused space, and the householders can live in the building as long as they have separate floors. One thing is that they must be fully engaged. Don't make a hotel for free boarding and lodging. Everyone must be full-time engaged and the best engagement for them is to sell books. That will be very nice. Don't allow anyone to simply eat and sleep. All should attend classes 2 or 3 times daily, chant 16 rounds, and go out for street sankirtana. Eating should be minimized. Too much eating leads to too much sleeping, and then sex desire. So, management should be done very carefully to see that there is not easy-going, lazy attitude which will only end in fall down.
Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest. If we do something which is deteriorating to the popular sentiments of the public in favor of our movement, that is not good. Somehow or other we should not become unpopular in the public eye. These dishonest methods must be stopped. It is hampering our reputation all over the world. Money collected for feeding people in India should be collected under the name ISKCON Food Relief. Not any other name. And every farthing of that money must be sent to India, or better yet, buy food grains there and ship them here and we will distribute. But every farthing collected for that purpose must be used for that purpose. I have already sent one letter to Ramesvara explaining these points.
I hope this meets you in good health.
Your ever well-wisher,
A.C. Bhaktivedanta Swami
N.B. Your idea of having the "summer institute at your farm is nice.
ACBS/ps