Prabhupāda: You approach the cinema proprietor and make him a member. We have got contribution from a very big cinema man.
Brahmānanda: Raj Kapoor has become a patron member.
Prabhupāda: You can show his letter, how he appreciates. So similarly, you can collect some money. So this money is coming from the cinema visitors, so indirectly they will be benefited. Yes.
Akṣayānanda: That is only indirectly, eh? Money is there, and they will give. Still they'll go on showing the nonsense, and all the young people are going and being corrupted.
Prabhupāda: That is going on everywhere, not only in the cinema. Karmīs. So our duty is to take some service; then they will be benefited by that. Kuruṣva tad mad-arpaṇam. Kṛṣṇa says, "Whatever you do doesn't matter. The result, give Me." (break)
French devotee (2): They go to cinema because they have no adventures in their life. So they go to cinema. If they become Kṛṣṇa conscious, so they don't need to go to cinema.
Prabhupāda: Kṛṣṇa conscious is not so cheap. Have you come to Kṛṣṇa consciousness? Don't take Kṛṣṇa consciousness so cheap that they will go to cinema and become Kṛṣṇa conscious.
Brahmānanda: No, he says that if they become Kṛṣṇa conscious, then they will stop going to the cinema.
Prabhupāda: Yes. That is the test. (aside:) Hare Kṛṣṇa. Jaya. This is the test. Bhaktiḥ pareśānubhavo viraktir anyatra (SB 11.2.42). Advancement of Kṛṣṇa consciousness means he's no more interested with anything material. That is Kṛṣṇa conscious. There is a Bengali proverb, ami dugdha khaya eta mako khaya: "The children, they take milk, and adults, they smoke." So one is speaking that "I take milk and smoke also."
Brahmānanda: He thinks he's all right. "I'm okay."
Prabhupāda: Yes. "I go to temple and I do all nonsense also."
Hare Kṛṣṇa. Hare Kṛṣṇa. We shall go directly temple?
Brahmānanda: Yes.