Writing means sravanam kirtanam. Sravanam means hearing from the authority and again repeat it. This is our business, sravanam kirtanam visnoh, about Visnu, not for any politician or any other man

Expressions researched:
"Writing means sravanam kirtanam. Sravanam means hearing from the authority and again repeat it. This is our business, sravanam kirtanam visnoh" |"about Visnu, not for any politician or any other man"

Arrival Addresses and Talks

All our men should write. Otherwise how we shall know that he has understood the philosophy? Writing means śravaṇaṁ kīrtanam. Śravaṇam means hearing from the authority and again repeat it. This is our business, śravaṇaṁ kīrtanam viṣṇoḥ (SB 7.5.23), about Viṣṇu, not for any politician or any other man. Śravaṇaṁ kīrtanaṁ viṣṇoḥ, about Kṛṣṇa or Viṣṇu. So that is success. Hear and repeat, hear and repeat. You haven't got to manufacture.

Arrival Conversation -- Los Angeles, June 20, 1975:

Prabhupāda: You are good typist? (laughter) So why you have not published Bali-mardana's article?

Jayādvaita: Bali-mardana's article.

Prabhupāda: Yes.

Jayādvaita: We were waiting. We weren't sure if it was appropriate to publish it.

Prabhupāda: He thought disappointed. He has published. He has written very nicely.

Jayādvaita: He has written nicely?

Prabhupāda: Yes.

Jayādvaita: We can publish it?

Prabhupāda: So we should... Yes, here is the... What is that?

Brahmānanda: "Illusion and reality," two essays...

Prabhupāda: He has presented very nicely. So we should encourage our men.

Jayādvaita: Publish it.

Prabhupāda: Yes. And our men, all our men should write. Otherwise how we shall know that he has understood the philosophy? Writing means śravaṇaṁ kīrtanam. Śravaṇam means hearing from the authority and again repeat it. This is our business, śravaṇaṁ kīrtanam viṣṇoḥ (SB 7.5.23), about Viṣṇu, not for any politician or any other man. Śravaṇaṁ kīrtanaṁ viṣṇoḥ, about Kṛṣṇa or Viṣṇu. So that is success. Hear and repeat, hear and repeat. You haven't got to manufacture. Any one of us, simply if you reproduce the purport which I have given in the Bhāgavata, you become a good speaker. What I am doing? I am the same thing, writing the same thing so that modern man can understand. Otherwise we are repeating the same thing. They are repeating also same thing, sense gratification. Punaḥ punaś carvita-carvaṇānām (SB 7.5.30). But because that is material, they are not getting happiness. But the spiritual thing, we are chanting the same Hare Kṛṣṇa, simply repeating, but we are getting transcendental bliss. What we are doing? Same "Hare Kṛṣṇa, Hare Kṛṣṇa." So process is the same, the subject matter is different. So why you are behind publication? Now all the big men are here. Why our books are behind? Why? Here the editors are there. I don't think there is any scarcity.

Rāmeśvara: Now there is no scarcity.

Prabhupāda: Huh? You have formerly... (break)

Rāmeśvara: If we want to have the books printed very quickly, they have to be printed in America, the new books.

Prabhupāda: And the reprint there.

Rāmeśvara: Yes, we can do that.

Prabhupāda: So why not give them some book also for ordinary?

Rāmeśvara: We are giving them a lot of business this year in Japan.

Prabhupāda: Yes, yes. We must deal with them very nicely. They have helped in the beginning. Yes. I gave them only $5,000 start, and I gave the order for 52,000, but they supplied. They got money. They were confident that we shall not cheat them. So our relation is very nice. So utilize it. (break) ...girl was, that the Japanese, they like our publication.