So there are two things, way. Those who are foolish persons, they are after śreyas . . . er, preyas, immediately palatable. And those who are intelligent, dhīra, they are after śreyas. Śreyas-kāmāḥ. Without becoming śreyas-kāmāḥ, nobody can be Kṛṣṇa conscious. If one is preyas-kāmāḥ, if one wants to enjoy this material world, sense gratification, he cannot become Kṛṣṇa conscious. That is not possible. Only śreyas-kāmāḥ.
So how to . . . "Yes, I am śreyas-kāmāḥ. I . . . Yes, I want what is the ultimate goal of life. Yes." That is . . . Just like Sanātana Gosvāmī went to Caitanya Mahāprabhu. This is a fact. So śāstra also says, tasmād guruṁ prapadyeta jijñāsuḥ śreya uttamam (SB 11.3.21). The śreyas-kāmāḥ. If you are actually you are serious about the ultimate goal of life, then you approach a guru. Tasmād guruṁ prapadyeta jijñāsuḥ. If you are actually inquisitive to understand what is sreyas, that is śreyas-kāmāḥ. Kāmāḥ means desiring, and śreyas means ultimate good. Not preyas-kāmāḥ. If you want to enjoy these material facilities, then you can go to such kind of men, such kind of men, and . . . If you want to learn drinking, so go to a club where drinking is very encouraged. Preyas-kāmāḥ. If you want to enjoy sex, go to the club where prostitutes are available. That is preyas-kāmāḥ. But if you want to reach the goal of life, then go to Kṛṣṇa conscious movement.
There are two kinds of men, sreyas-kāmāḥ, preyas-kāmāḥ, so two things are there. So this Kṛṣṇa consciousness movement is for the śreyas-kāmāḥ. And who becomes śreyas-kāmāḥ? Mahā-bhāga, who is great fortune. Not ordinary person. Unfortunate or misfortunate, they cannot understand Kṛṣṇa consciousness. Mahā-bhāga. Very, very great fortunate person.