This Kṛṣṇa consciousness movement is that we are simply trying to convince people what Kṛṣṇa has said, that's all. We are not manufacturing anything. So that is our business. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We are training our disciples, "Just always think of Kṛṣṇa, chant Hare Kṛṣṇa and become Kṛṣṇa's devotee, offer Him prasādam, dress Him nicely." Man-manā bhava mad-bhakto mad-yājī: "Worship Me." Worship Kṛṣṇa, the same thing. Kṛṣṇa says, "Worship Me"; we are saying: "Worship Kṛṣṇa." Kṛṣṇa says, "Surrender unto Me"; we are saying: "Surrender to Kṛṣṇa." So we have no difficulty. To become a guru there is no difficulty, provided we repeat the same thing as Kṛṣṇa says. And if you say something more or less, then you are not a guru. Very simple thing. Very simple thing.
So that is advised here, animittā bhāgavatī, bhāgavatī bhaktiḥ. You cannot manufacture the ways of bhakti. Bhāgavatī, what is advised by Bhagavān, the Supreme Lord. Dharmaṁ tu sākṣād bhagavat-praṇītam (SB 6.3.19). You cannot manufacture a line of dharma. Dharmaṁ tu sākṣād bhagavat-praṇītam. Dharma is the law given by the Supreme Lord. You cannot manufacture, "This dharma, that dharma, this dhar . . ." No. Dharma is one. Dharma cannot be different. Dharma means to abide by the orders of God. This is dharma. But if you do not know God, if you do not know what is order, then you must manufacture something rubbish and fight amongst yourself. That is not dharma.
Therefore Bhāgavata says, dharmaḥ projjhita-kaitavo 'tra (SB 1.1.2): "All cheating types of dharma is rejected and kicked out from Śrīmad-Bhāgavatam." Dharmaḥ projjhita. Projjhita, prakṛṣṭa-rūpeṇa ujjhita, just like you collect all dust and throw it. Similarly, this Bhāgavata-dharma is not a cheating dharma. Bhāgavata-dharma means in relation with the Supreme Lord. Bhāgavatī bhaktiḥ. Bhakti can be applied only to Bhagavān. Bhakti means the business between Bhagavān and bhakta. That is bhakti. If there is no Bhagavān, then where is bhakti? And where is bhakta? If Bhagavān is zero, then where is bhakti? Bhakti means the transaction between Bhagavān and bhakta. Just like here, the Bhagavān is there, and bhaktas are there, and the transaction is dressing the Bhagavān, feeding the Bhagavān, chanting the Bhagavān's name, calling people to hear about Bhagavān, to publish books about Bhagavān. This is bhakti, bhakti-bhāgavatī, simply in relation with Bhagavān, no other business, animittā, without any material desire. Anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam (Brs. 1.1.11). There is no touch even of jñāna. Jñāna means speculation.