This Kṛṣṇa consciousness movement is meant for this purpose, that "You have already attachment for sound. Now just transfer this attachment for spiritual sound. Then your life will be successful." This is Hare Kṛṣṇa movement, teaching people how to transfer the attachment from material sound to the spiritual sound. Narottama dāsa Ṭhākura therefore sings, golokera prema-dhana, hari-nāma-saṅkīrtana, rati nā janmilo mora tāy. This sound coming from the spiritual world, golokera prema-dhana, by chanting, by hearing this sound, we shall develop all original dormant love for God. That is wanted. Premā pum-artho mahān (Visvanatha Cakravarti, Caitanya-mata-mañjuṣā 1.1.1). In the material world we are accepting dharmārtha-kāma-mokṣa (SB 4.8.41) as very important. Puruṣārtha. Dharma, to become religious, and by becoming religious, we develop our economic development: dhanaṁ dehi, rūpaṁ dehi, yaśo dehi, dehi dehi. Kāma. Why dehi dehi? Now, kāma: to fulfill our desires, lusty desires. Dharmārtha-kāma, and when we are disgusted or unable to fulfill desires, then we want mokṣa: to become one with God. This is the four kinds of material business. But spiritual business is premā pum-artho mahān. To achieve love of Godhead, that is the highest perfection. Premā pum-artho mahān.
So to achieve this goal of life, premā pum-artho mahān, in this age especially, in Kali-yuga, because we cannot do any other thing, it is very, very difficult. The time is very obstacle, full of obstacles. Therefore kalau. . . This is the method, harer nāma harer nāma harer nāmaiva kevalam (CC Adi 17.21): "Chant Hare Kṛṣṇa mantra," kevalam, "only." Kalau nāsty eva nāsty eva nāsty eva gatir anyathā. In the Kali-yuga, because main business is how to get relief from this material bondage.