The Lord's name

Expressions researched:
"lord's name" |"lord's names"

SB Preface and Introduction

SB Introduction:

One devotee brāhmaṇa, who became a devotee of the Lord, did not like the criticism of Prakāśānanda, and he went to the Lord to express his regrets. He told the Lord that when he uttered the Lord's name before the sannyāsī Prakāśānanda, the latter strongly criticized the Lord, although the brāhmaṇa heard Prakāśānanda uttering several times the name Caitanya. The brāhmaṇa was astonished to see that the sannyāsī Prakāśānanda could not vibrate the sound Kṛṣṇa even once, although he uttered the name Caitanya several times.

SB Canto 1

SB 1.2.17, Purport:

The Lord is so kind to us that He can be present before us personally in the form of transcendental sound, but unfortunately we have no taste for hearing and glorifying the Lord's name and activities. We have already discussed developing a taste for hearing and chanting the holy sound. It is done through the medium of service to the pure devotee of the Lord.

SB 1.5.36, Purport:

An expert devotee of the Lord can mold his life in such a way that while performing all kinds of duties either for this or the next life, he can constantly remember the Lord's name, fame, qualities, etc. The order of the Lord is distinctly there in the Bhagavad-gītā: one should work only for the Lord in all spheres of life.

SB 1.5.36, Purport:

The major portion of our monetary income, not less than fifty percent, must be spent to carry out the order of Lord Kṛṣṇa. Not only should we give the profit of our earning to this cause, but we must also arrange to preach this cult of devotion to others because that is also one of the orders of the Lord. The Lord definitely says that no one is more dear to Him than one who is always engaged in the preaching work of the Lord's name and fame all over the world.

SB 1.18.13, Purport:

In the material world, association with gross materialists is veritably condemned. The materialist is called yoṣit-saṅgī, or one who is much attached to material entanglement (women and other paraphernalia). Such attachment is conditioned because it drives away the benedictions of life and prosperity. And just the opposite is bhāgavata-saṅgī, or one who is always in the association with the Lord's name, form, qualities, etc. Such association is always desirable; it is worshipable, it is praiseworthy, and one may accept it as the highest goal of life.

SB Canto 2

SB 2.5.17, Purport:

One of the Lord's names is Urukrama, or one whose actions are very wonderful and are beyond the imagination of the living being, so the actions of His devotees sometimes appear very wonderful due to the direction of the Lord. Beginning from Brahmā, the topmost intelligent living entity within the universe, down to the smallest ant, every living entity's intelligence is overseen by the Lord in His transcendental position as the witness of all actions. The subtle presence of the Lord is felt by the intelligent man who can study the psychic effects of thinking, feeling and willing.

SB 2.7.5, Purport:

The Viṣṇu-sahasra-nāma prayers mention the Lord's name as sanāt and sanātanatama. The Lord and the living entities are both qualitatively sanātana, or eternal, but the Lord is sanātana-tama or the eternal in the superlative degree. The living entities are positively sanātana, but not superlatively, because the living entities are apt to fall to the atmosphere of noneternity. Therefore, the living entities are quantitatively different from the superlative sanātana, the Lord.

SB 2.9.35, Purport:

The vision of the devotees is not ordinary; it is purified by the process of devotional service. In other words, as the universal elements are both within and without, similarly the Lord's name, form, quality, pastimes, entourage, etc., as they are described in the revealed scriptures or as performed in the Vaikuṇṭhalokas, far, far beyond the material cosmic manifestation, are factually being televised in the heart of the devotee.

SB Canto 3

SB 3.21.32, Purport:

With one candle one may light a second candle, with the second a third and then a fourth, and in this way one can light up thousands of candles, and no candle is inferior to another in distributing light. Every candle has the full potential candlepower, but there is still the distinction that one candle is the first, another the second, another the third and another the fourth. Similarly, there is no difference between the immediate expansion of the Lord and His secondary expansion. The Lord's names are considered in exactly the same way; since the Lord is absolute, His name, His form, His pastimes, His paraphernalia and His quality all have the same potency.

SB Canto 4

SB 4.7.38, Purport:

The Lord's name is bhakta-vatsala. The Lord is famous as bhakta-vatsala, which means that He is always favorably inclined to the devotees, whereas He is never addressed anywhere in the Vedic literature as jñānī-vatsala.

SB 4.28.65, Purport:

The following is a glossary of some of the important words in this chapter.

Ādeśa-kārī. The actions resulting from sinful activities.

Agastya. The mind.

Amātya. The governor of the senses, the mind.

Arbuda-arbuda. Various types of śravaṇa and kīrtana of the Supreme Lord's name, quality, form and so on.

SB Canto 5

SB 5.25.11, Translation:

Even if he be distressed or degraded, any person who chants the holy name of the Lord, having heard it from a bona fide spiritual master, is immediately purified. Even if he chants the Lord's name jokingly or by chance, he and anyone who hears him are freed from all sins. Therefore how can anyone seeking disentanglement from the material clutches avoid chanting the name of Lord Śeṣa? Of whom else should one take shelter?

SB Canto 6

SB 6.1.21, Purport:

Parīkṣit Mahārāja's original question was how to be freed from falling down into hell or into the hands of the Yamadūtas. In reply, Śukadeva Gosvāmī is citing this old historical example to convince Parīkṣit Mahārāja of the potency of bhakti-yoga, which begins simply with the chanting of the Lord's name. All the great authorities of bhakti-yoga recommend the devotional process beginning with the chanting of the holy name of Kṛṣṇa (tan-nāma-grahaṇādibhiḥ).

SB 6.1.28-29, Purport:

Fortunately, even though he was referring to his son, Ajāmila chanted the four syllables of the hari-nāma Nārāyaṇa, and therefore the order carriers of Nārāyaṇa, the Viṣṇudūtas, also immediately arrived there. Because Ajāmila was extremely afraid of the ropes of Yamarāja, he chanted the Lord's name with tearful eyes. Actually, however, he never meant to chant the holy name of Nārāyaṇa; he meant to call his son.

SB 6.1.30, Purport:

While chanting the name of Nārāyaṇa, Ajāmila was actually thinking of his son, but simply because they heard Ajāmila chanting the Lord's name, the order carriers of Lord Viṣṇu, the Viṣṇudūtas, immediately came for Ajāmila's protection. Hari-kīrtana is actually meant to glorify the holy name, form, pastimes and qualities of the Lord. Ajāmila, however, did not glorify the form, qualities or paraphernalia of the Lord; he simply chanted the holy name. Nevertheless, that chanting was sufficient to cleanse him of all sinful activities. As soon as the Viṣṇudūtas heard their master's name being chanted, they immediately came.

SB 6.2.11, Translation:

By following the Vedic ritualistic ceremonies or undergoing atonement, sinful men do not become as purified as by chanting once the holy name of Lord Hari. Although ritualistic atonement may free one from sinful reactions, it does not awaken devotional service, unlike the chanting of the Lord's names, which reminds one of the Lord's fame, qualities, attributes, pastimes and paraphernalia.

SB 6.2.12, Purport:

Even if one does not understand the meaning of the Lord's name, pastimes or attributes, one is purified simply by hearing or chanting of them. Such purification is called sattva-bhāvana.

SB 6.4.33, Purport:

Actually the Lord's name already exists because of His transcendental activities. The Lord is sometimes called guṇa-karma-nāma because He is named according to His transcendental activities. For example, Kṛṣṇa means "all-attractive." This is the Lord's name because His transcendental qualities make Him very attractive. As a small boy He lifted Govardhana Hill, and in His childhood He killed many demons. Such activities are very attractive, and therefore He is sometimes called Giridhārī, Madhusūdana, Agha-niṣūdana and so on.

SB Canto 9

SB 9.8.24, Purport:

The Supreme Lord has no material name or form; only the foolish think that the Lord's name and form are material (avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11)). The identity of the Supreme Lord is that He is the original person. Nonetheless, those who have but a poor fund of knowledge think that the Lord is formless. The Lord is formless in the material sense, but He has His transcendental form (sac-cid-ānanda-vigraha (Bs. 5.1)).

SB Canto 10.1 to 10.13

SB 10.1.69, Purport:

The transcendental sound vibrations concerning the Lord's name, fame, form, qualities and paraphernalia are all nondifferent from the Lord. Therefore the very sound vibration of the Lord's glorification and name are pleasing to the ears, and by understanding the absolute nature of the Lord's name, form and qualities the devotee becomes joyful.

Teachings of Lord Caitanya

Teachings of Lord Caitanya, Chapter 1:

There are ten principal offenses which can be committed against the holy name. The first is to blaspheme the great devotees who have tried to spread the glories of the holy name throughout the world. The holy name of Kṛṣṇa is nondifferent from Kṛṣṇa, and one who attempts to spread the holy names throughout the world is beloved of Him. Kṛṣṇa Himself does not tolerate offenses against His pure devotees. The second offense is to deny that Lord Viṣṇu is the Absolute Truth. There is no difference between His name, quality, form, pastimes and activities, and one who sees a difference is considered an offender. The Lord is Supreme, and no one is equal to or greater than Him. Consequently if one thinks that the Lord's names are nondifferent from the names of demigods, he offends. The Supreme Lord and the demigods should never be considered on the same level.

Teachings of Lord Caitanya, Chapter 12:

There are ten kinds of offenses which one can commit while chanting the holy name, and they should be avoided. These offenses are: (1) blaspheming a devotee of the Lord, (2) considering the Lord and the demigods on the same level or thinking that there are many gods, (3) neglecting the orders of the spiritual master, (4) minimizing the authority of the scriptures (the Vedas), (5) interpreting the holy names of God, (6) committing sins on the strength of chanting, (7) instructing the glories of the Lord's names to the unfaithful, (8) comparing the holy name with material piety, (9) being inattentive while chanting the holy name, (10) remaining attached to material things in spite of chanting the holy names.

Teachings of Lord Caitanya, Chapter 13:

A person engaged in devotional service becomes heartsick when singing the glories of the Supreme Lord. Because the Lord is very dear to him, when he glorifies the Lord's name, fame and so on, he becomes almost like an insane man, and in that condition he sometimes laughs, sometimes cries and sometimes dances. He continues in this way without even considering his situation. By gradually developing his love of Godhead, he increases his affection, his emotion and his ecstasy. Such attachment, mahābhāva, is the highest stage of devotional love. It may be likened to sugar candy, which is the most powerful form of sugar. Love of Godhead can gradually develop in such a way that transcendental pleasure is increased to the highest stage for the real devotee.

Teachings of Lord Caitanya, Chapter 19:

Because the Māyāvādī philosophers misunderstand His transcendental nature, they explain Him as impersonal. The Lord's name, form, quality, entourage and abode are all in the transcendental world. How can He be a transformation of this material nature? Everything connected with the Supreme Lord is eternal, blissful and full of knowledge.

Nectar of Devotion

Nectar of Devotion 33:

It is to be understood that any person who is constantly engaged in chanting the holy names of the Lord—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—has attained a transcendental affection for Kṛṣṇa, and as such, in any condition of life, he remains satisfied simply by remembering the Lord's name in full affection and ecstatic love.

Easy Journey to Other Planets

Easy Journey to Other Planets 1:

The chanting of the Lord's name is an easy and inexpensive process of realization. One can chant any of the innumerable names of the Lord at any time. One should try to avoid offenses. There are ten offenses which one can commit while chanting the transcendental names, and these should be avoided as far as possible, but in any event, one should try to chant the holy names of the Lord at all times.

Renunciation Through Wisdom

Renunciation Through Wisdom 2.12:

The Lord's name, form, qualities, pastimes, and paraphernalia are all transcendental and extraordinary; hence blunt material senses cannot perceive them. The sun becomes visible only by the help of sunlight; similarly, the Supreme Lord reveals Himself only to those engaged in His devotional service.

Renunciation Through Wisdom 2.13:

Those who possess true knowledge of the Absolute can render service to Lord Kṛṣṇa in the mood of a servitor, a friend, and so on. Their hearts are always absorbed in thoughts of Lord Kṛṣṇa, and they yearn to perceive and relish His eternal, transcendental pastimes.

By the grace of the Supreme Lord, these unalloyed devotees can unravel the mysteries of His intimate worship. Then, due to their love for the Lord, they find it difficult to maintain their lives without hearing and chanting the glories of the Lord's name, form, qualities, pastimes, associates, and paraphernalia. They seek the association of like-minded devotees, and with them they dive into the ocean of the nectar of devotion. Situated in their spiritual identity, they relish spiritual exchanges and hear, discuss, and remember the all-auspicious topics of Lord Kṛṣṇa's transcendental pastimes, thus practising the ninefold devotional process.

Renunciation Through Wisdom 3.1:

Only a liberated, highly evolved soul can utter the Lord's name purely and thus achieve the highest realization, untainted love of Godhead.

Renunciation Through Wisdom 3.1:

Unfortunately, the stubborn impersonalists cannot comprehend that the final spiritual destination, beyond even the four Vedic goals (religiosity, economic development, sense gratification, and liberation) is absolutely pure and transcendental love of Godhead. They mistake the devotees of the Lord for sentimentalists and consider them their philosophical opponents. Besides these out-and-out impersonalists, there is a certain group of devotees that has deviated from the path of pure devotion and fallen prey to pretension. These cheaters actually end up following the impersonalists' path of trying to merge with the Supreme Lord. Such materialistic sentimentalists are not counted among the devotees of the Lord. Like their impersonalist counterparts, they cannot understand the true position of the Supreme Lord's name, form, qualities, pastimes, associates, or paraphernalia, for they wrongly consider these transcendental subjects illusory. They act capriciously and confuse the mass of people.

Renunciation Through Wisdom 4.2:

The Supreme Lord's name, form, qualities, pastimes, associates, and paraphernalia are all of the same spiritual nature. In fact, anything in relation to Lord Kṛṣṇa is nondifferent from Him. As the Padma Purāṇa states,

nāma cintāmaṇiḥ kṛṣṇaś

caitanya-rasa-vigrahaḥ

pūrṇaḥ śuddho nitya-mukto

'bhinnatvān nāma-nāminoḥ

(CC Madhya 17.133)

The holy name of Kṛṣṇa is transcendentally blissful. It bestows all spiritual benediction, for it is Kṛṣṇa Himself, the reservoir of all pleasure. Kṛṣṇa's name is complete, and it is the form of all transcendental mellows. It is not a material name under any condition, and it is no less powerful than Kṛṣṇa Himself. Since Kṛṣṇa's name is not contaminated by the material qualities, there is no question of its being involved with māyā. Kṛṣṇa's name is always liberated and spiritual; it is never conditioned by the laws of material nature. This is because the name of Kṛṣṇa and Kṛṣṇa Himself are identical.

Renunciation Through Wisdom 5.1:

The modern sage Śrī Aurobindo has explained that in the third stage of yoga practice, the yogī sees God everywhere. In the process of jñāna-yoga, or the cultivation of empirical knowledge, when the yogī attains impersonal Brahman realization he sees Brahman as all-pervasive and inactive. This realization is bereft of any understanding of the Lord's name, form, qualities, pastimes, or paraphernalia. But if these transcendental topics arrest our attention, one very soon begins following the path of bhakti-yoga—the path enunciated in the Vedas, Upaniṣads, and Bhagavad-gītā. A transformation of vision takes place as one advances on this path. The rare soul who perfects this process can see the Supreme Lord in everything and everything in relation to the Supreme Lord.

Mukunda-mala-stotra (mantras 1 to 6 only)

Mukunda-mala-stotra mantra 3, Purport:

And, as mentioned above, a devotee who does not achieve complete perfection is guaranteed to take his birth in a learned and well-to-do family. But even if a devotee is not given the advantage of good parentage, if he can attain the benediction of always remembering the lotus feet of the Lord, that is greater than any number of material assets. Constant remembrance of the Lord's name, fame, qualities, and so on automatically nullifies the reactions of all vices and invokes the blessings of the Lord. This constant remembrance of the lotus feet of the Lord is possible only when one engages in His active service.

Bhagavad-gita As It Is Lectures

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

So all our senses are imperfect. By imperfect senses, you cannot see the spirit soul. You cannot see even the spirit soul. How you can see the Supreme Soul, God? That is not possible. You have to purify your senses. Then you can see. Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). The present blunt senses, material senses, all are imperfect. Even we hear the Lord's name, nāmādi, ataḥ śrī-kṛṣṇa-nāmādi... Just like we are chanting. One who is spiritually advanced, he's enjoying this Hare Kṛṣṇa, Kṛṣṇa's name. But those who are blunt, they will see, they will think, "What these people are chanting?" Because he has no power to hear.

Lecture on BG 2.59-69 -- New York, April 29, 1966:

The Lord's name is Hṛṣīkeśa: He's the proprietor of the senses. That I have already explained to you, that how He's the proprietor. I am not the proprietor. It is... The senses are given to me for my enjoyment because I, I wanted it. Now our, the senses are already there in my spiritual life. I am misusing them. Without being, the senses being used in the service of the Lord, I am misusing it. Therefore I am in trouble. Now, the whole process should be to change the platform, and I must use the senses in the service of the Lord. Then my life will become perfect.

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.6 -- Montreal, August 3, 1968:

As there are many potencies, there are many names also. Just like take for Kṛṣṇa. So Kṛṣṇa is not understood simply by uttering this word "Kṛṣṇa." Kṛṣṇa is understood if you call "Govinda." That is also Kṛṣṇa. If you call "Mādhava," He is also Kṛṣṇa. If you call "Vaṁśī-vadana," He's also Kṛṣṇa. So the aim should be that it is God's name or the Supreme Lord's name. If the name is different in vibration or form, it does not matter.

Lecture on SB 1.2.6 -- New Vrindaban, September 5, 1972:

The symptom, the prime symptom, most important symptom of love is that the devotee wants to see that his Lord's name, fame, etc. become widespread. He wants to see that "My Lord's name be known everywhere." This is love. If I love somebody, I want to see that his glories are spread all over the world. And Kṛṣṇa also says in the Bhagavad-gītā, na ca tasmāt manuṣyeṣu kaścit me priya-kṛttamaḥ, anyone who preaches His glory, nobody is dearer to Him than that person.

Lecture on SB 1.5.23 -- Vrndavana, August 4, 1974:

There was a crowd on the street. Nityānanda Prabhu and Haridāsa Ṭhākura saw, and they asked, "What is this crowd?" "No, there are two brothers, Jagāi and Mādhāi, very troublesome. They are drunkards, woman-hunters and meat-eaters, and they are, create always trouble." So Nityānanda Prabhu immediately decided, "Why not deliver these persons first? Then My Lord's name will be glorified. Śrī Caitanya Mahāprabhu's name will be glorified."

This is the business of the disciple, how to glorify the spiritual master, paramparā. I glorify my spiritual master, you glorify your spiritual master. If we simply do that, glorify, then Kṛṣṇa is glorified. That was the decision of Nityānanda Prabhu, that "Why not deliver these fallen souls first?"

Lecture on SB 1.16.8 -- Los Angeles, January 5, 1974:

You can talk all kinds of nonsense of advancement of life, but after all, you have to die. Big, big scientists, professors, they talk so many things, but when death came, it could not save him by his scientific process. Because death is the Supreme Personality of Godhead. Who can check? Therefore the Lord's name is Ajita, Ajita. Ajita means one who is never conquered by any other means.

Lecture on SB 5.5.19 -- Vrndavana, November 7, 1976:

You do not know what is the form of the Lord because your present senses are imperfect. Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam idriyaiḥ (CC Madhya 17.136)—the Lord's name, His form, His pastimes—na bhaved grāhyam indriyaiḥ—our present senses are unable to conceive.

Lecture on SB 6.1.27-34 -- Surat, December 17, 1970:

By chanting the holy name of Nārāyaṇa, you immediately contact with the Supreme Personality of Godhead. Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ (CC Madhya 17.133). Nāma, the Lord's name, is not material; it is spiritual. The sound is Brahman, śabda-brahma. Vedic sounds, they are śabda-brahma. They are not material sound. So nāma cintāmaṇiḥ, spiritual. Kṛṣṇa. Kṛṣṇa and Kṛṣṇa's name, there is no difference.

Lecture on SB 7.6.1 -- Madras, January 2, 1976:

In this age, in Kali-yuga, it is very difficult to bring back the fallen population again to the standard of brāhmaṇa, kṣatriya, vaiśya. It is practically lost now. The best thing is that all of them combine together, brāhmaṇa, kṣatriya, vaiśya, śūdra, or even less than śūdra, kirāta-hūṇāndhra-pulinda-pulkaśā (SB 2.4.18). Take to this process of chanting and hearing of the Lord's name. Everything will be all right.

Lecture on SB 7.9.8 -- Montreal, July 1, 1968:

Lord's name is, another name is Uttama-loka. Uttama. Uttama-śloka means choicest words, "one who is worshiped by the choicest words."

Lecture on SB 7.9.12 -- Montreal, August 19, 1968:

Don't divide your energy, that "So much energy for God, so much energy for māyā, or matter." No. Sarvātmanā. Fully. Then whatever energy you have got, that is sufficient to approach God. It doesn't matter what you are. Sarvātmanā mahi gṛṇāmi yathā manīṣam. Yathā manīṣam means "as far as it is possible by me." Nīco ajayā, "although I am born low," guṇa visargam anupraviṣṭaḥ, "but as soon as the vibration of Lord's name will enter unto me, so I am, I may be qualitatively very low..."

Lecture on SB 7.9.26 -- Mayapur, March 4, 1976:

These loving affairs between Rādhārāṇī and Kṛṣṇa or Nārāyaṇa and Lakṣmī or Sītā and Rāma, they are both of them the same. One is potency; another is potent. That is the difference, potent and potency. So "Such Ramā, the goddess of fortune, she also could not get this compassionate mercy or causeless mercy." So he's feeling proud that "You are so affectionate to Your devotee." Therefore Lord's name is bhakta-vatsala. He can offer to His bhakta any position, more than Himself. Just like mother Yaśodā. She is bhakta, and Lord has given her the position for punishing Him.

Sri Caitanya-caritamrta Lectures

Lecture on CC Madhya-lila 21.13-49 -- New York, January 4, 1967:

Sugar candy is, by nature it is very sweet. But if you give it to a patient who is jaundiced, if you give, he will taste it, that he'll say that it is bitter. It is bitter. You will have practical exam... If you ask him what is the taste, he'll say bitter. Everyone knows that sugar candy is very sweet, but if you give to a patient suffering from jaundice, he'll say it is bitter. Similarly, the kṛṣṇa-kathā, the Lord's name, fame, quality, entourage, all these things are very sweet. To whom? Those who are liberated from this jaundice of materialism. For them it is very sweet. So as you feel sweetness of this Kṛṣṇa-kathā, you should know that you are becoming liberated from this material entanglement.

Arrival Addresses and Talks

Arrival Lecture -- San Francisco, July 15, 1975:

The Lord's name and the Lord, they are not different—absolute. That is Lord's potency, acintya-śakti. He can present Himself by His name, by His fame, by His form, by His qualities, by His paraphernalia. Anything in connection with Kṛṣṇa is Kṛṣṇa. Anything. That is absolute. Kṛṣṇa is never different from His name. Kṛṣṇa is never different from His form.

Initiation Lectures

Lecture & Initiation -- Seattle, October 20, 1968:

Madhudviṣa: "Number seven: Instructing the Lord's name to the unfaithful."

Prabhupāda: Yes. Unfaithful, those who have no faith, that Lord and His name are absolute. Just like here in this material world, the name and the person is different. Suppose your name is Mr. John. So if I chant "John, John, John," so John may be a hundred miles away. There is no response. But the name, holy name of God, God is present everywhere. Just like the television. Television is being, I mean to say, released in some place. If you have got the machine, immediately the picture is in your room. If it is, materially, it can be so possible, how much possibility there is in spiritual Kṛṣṇa name? Immediately you chant Kṛṣṇa's name, that means Kṛṣṇa is immediately on your tongue.

Talk, Initiation Lecture, and Ten Offenses Lecture -- Los Angeles, December 1, 1968:

Revatīnandana: "The seventh offense is instructing the Lord's name to the unfaithful."

Prabhupāda: Yes. Those who do not believe in God, atheists, what is the use of...? But not to bother him, but give him the chance of hearing. That will make him competent to come forward. Therefore we are distributing this holy name. Not that everyone will be immediately turned to Kṛṣṇa consciousness, but we are giving chance. If they hear... You have got practical experience. Somebody's hearing, he's reforming. So we should give chance. But if one is staunch atheist, we should not talk very much with him about Kṛṣṇa. He may say something against, offensive.

Initiations -- Los Angeles, January 10, 1969:

Tamāla Kṛṣṇa: "Seven: Instructing the Lord's name to the unfaithful."

Prabhupāda: Yes, this initiation is not canvassing. We don't canvass that "You become our disciple." Anyone who understands, "Oh, this is very nice," if he comes, "Swamijī, initiate me," he is welcome. But there is no canvassing or selling the mantra. No. We have no such business. We give everyone freedom to hear this chanting Hare Kṛṣṇa mantra without any charges. We go from door to door, street to street: "Hear and be purified." And if anyone wants to be intimately associated with us, we welcome. But we don't canvass. That is no use. If I artificially ask somebody that "You become initiated and...," no, that will not stand. One must willingly come. Therefore, as a general principle, we distribute this Hare Kṛṣṇa mantra. But if we find somebody reluctant, then we become callous. We don't mind. There are many others.

Initiation Sri Ranga, Romaharsana, Sridhara Dasas -- Los Angeles, July 3, 1970:

Devotee: Instructing the glories of the Lord's name to the...

Prabhupāda: Yes. We (are) therefore cautious. Unless one is recommended by the president... If he is eager, he is, I mean to say, accept brāhmaṇa, then we see that how he is attending our classes, how he is becoming little interested. Then we offer this first initiation. Otherwise, if we see that he is unmindful, then we should not canvass. Let him come. Just like Kṛṣṇa says Arjuna that sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "You just surrender unto Me." He's saying. Not that by force making him surrender. That kind of surrender will not stand. We should not canvass.

General Lectures

Lecture -- Hawaii, March 23, 1969:

(reading:) "Why are Kṛṣṇa students given spiritual name?" So just to remember Kṛṣṇa. We... Suppose... This boy is Gary. So I've given him the name of Gaurasundara. Gaurasundara is Lord Śrī Caitanya Mahāprabhu. So at least he chants... At least, when I ask him, "Gaurasundara," then I get the opportunity of chanting Lord's name. You see? Because our process is chanting. So if my students, my son, my friends, they are all in God's name, then I chant always. This is the significance. I ask him, "Gaurasundara." I ask him, "Vāmanadeva." I ask her, "Govinda dāsī." That means I am chanting. Harer nāma iva kevalam (CC Adi 17.21). My business is to chant the name of the Lord. So they are giving me chance to utter the name of the Lord.

Northeastern University Lecture -- Boston, April 30, 1969:

Lord Caitanya says that the Lord's name... Lord's name is not, I mean to say, limited with Kṛṣṇa. Kṛṣṇa is the perfect name. Kṛṣṇa means all-attractive. Kṛṣṇa means all-attractive. And Rāma means the supreme pleasure. So if God is not all-attractive and supreme pleasure, then what is the meaning of God? God must be. He must be the supreme pleasure. Otherwise how you can be satisfied with Him? Your heart is hankering after so many, so many pleasures. If God cannot satisfy you with all the pleasures, Rāma, then how He can be God? Therefore these two names, Rāma and Kṛṣṇa, and all-attractive. If Kṛṣṇa cannot be attractive to any person, then how He can be God? He is attractive actually. So these three names... We are chanting Hare Kṛṣṇa. So if you think, "Oh, this is Indian name. This is Hindu name. Why shall we chant? Why shall I chant the Hindu name...?" There are some sectarian people, they may think like that. But Lord Caitanya says, "It doesn't matter. If you have got any bona fide name of God, you chant that. But you chant God's name." That is the prescription of this movement.

Lecture at St. Pascal's Franciscan Seminary -- Melbourne, June 28, 1974:

Prabhupāda: We are lacking in God consciousness on account of being impure. So by chanting, glorifying the Lord's name, you will be purified. The example is, just like you put one iron rod in the fire. It become warm, warmer, at last red-hot. When it is red-hot, it is no longer iron rod; it is fire by association with the fire. Similarly, if you remain always, constantly, in association with God, then you become godly, and you become purified.

1970 Conversations and Morning Walks

Room Conversation -- December 13, 1970, Indore:

Prabhupāda: Actually when one chants Lord Kṛṣṇa's name, Lord's name, immediately he remembers Lord's form, activities, pastimes, everything. That is natural.

1973 Conversations and Morning Walks

Room Conversation with Father Tanner and other guests -- July 11, 1973, London:

Prabhupāda: So Lord and Lord's name, They're the same, identical. Just like we are chanting Hare Kṛṣṇa. So this Kṛṣṇa name and the Kṛṣṇa person, identical. Because the Lord is absolute. In the material world, the world of duality, the name is not the substance. If you require water, simply by chanting "Water, water," your thirst will not be quenched. You require the substance water. But in the spiritual world, the Lord and His name, the same thing. If you chant the Lord's name, Kṛṣṇa, or any name of Lord, that is identical with the Lord. Therefore by chanting the holy name of the Lord, you are associating with the Lord. And as soon as you associate with the Lord, you become purified.

Room Conversation -- September 2, 1973, London:

Prabhupāda: Śrī Caitanya Mahāprabhu, in His Śikṣāṣṭaka, declares clearly that the holy name of the Lord has all the potencies of the Lord and that He has endowed His innumerable names with the same potency. There is no rigid fixture of time, and anyone can chant the holy name with attention and reverence at his convenience. The Lord is so kind to us that He can be present before us personally in the form of transcendental sound, but unfortunately we have no taste for hearing and glorifying the Lord's name and activities.

1974 Conversations and Morning Walks

Room Conversation with Professor Durckheim German Spiritual Writer -- June 19, 1974, Germany:

Prabhupāda: For your perfection you simply chant the name of the Lord harer nāma, harer. Harer means of the Lord and nāma means name. Thrice. Just like we give stress three times, "You do it. You do it. You do it." This is a good stress. Similarly, the śāstra says harer nāma harer nāma harer nāma, nāma eva kevalam, simply chant the Lord's name. Kalau, in this age of Kali. Nāsty eva, nāsty eva, nāsty eva gatir anyathā. There is no other alternative for self-realization, no other alternative for self-realization, therefore stress should be given for everyone to chant the holy name of the Lord.

Morning Walk -- June 21, 1974, Germany:

Professor Durckheim: ...in orthodox church and also very... They chant the name of Jesus. Again and again, the whole day, they say the word "Jesus, Jesus, Jesus, Jesus, have pity of us. Jesus, Jesus have pity of us."

Prabhupāda: But Jesus said, "God, hallowed by Thy name." Jesus never said that "You chant my name." No gentleman says like that. He said, "Hallowed be God. Hallowed by Thy name." And why they are sectarian? If there is name already, why do they not chant it? And what is the harm?

Haṁsadūta: There are so many places. At one point he says, "I have kept them in your name. Thou shalt not take the Lord's name in vain." So many references to the name.

Prabhupāda: Yes.

1975 Conversations and Morning Walks

Morning Walk -- October 3, 1975, Mauritius:

Puṣṭa Kṛṣṇa: Although it says in the Bible even that one should praise the Lord's name with cymbals and drums...

Prabhupāda: They have no concern with Bible and God and everything. They are simply after sense gratification. What is the use of quoting about Bible? They don't care for Bible. The Europeans, Americans, they have rejected, thrown away, kicked out Bible because (it is) unscientific. Actually they do not accept. Although they call themselves Christian, they do not accept anything of Bible. That is... Bible is finished. There is no meaning of Bible. Simply for their sectarian prestige, they say "Bible." But actually they have nothing to do with Bible. What do you think?

Room Conversation with Reporter of The Star -- October 16, 1975, Johannesburg:

This Bhāgavatam is meant for the person who is completely not envious. That is the beginning. Why a Vaiṣṇava should be envious for anyone? Everyone is working according to his karma. He is trying to rectify him, that "Be out of these clutches of karma. You come to bhakti." Why he should be envious? Vāñchā-kalpatarubhyaś ca kṛpā-sindhubhya eva ca. A Vaiṣṇava should be like ocean of mercy to reclaim the fallen souls. That is Vaiṣṇava's qualification. So Vaiṣṇava should be envious? Just see. So these persons, they are not even human being, what to speak of Vaiṣṇava. Vaiṣṇava cannot be envious. Vaiṣṇava should be: "Oh, my Lord's name is being broadcast. He is getting, giving so much service to make Kṛṣṇa known."

Morning Walk -- November 17, 1975, Bombay:

Lokanātha: We chant, "Gaura Nityānanda bol, haribol, haribol..."

Prabhupāda: That is all right.

Lokanātha: "Gaura śrī advaita..." Is it recommended by you? That is in our paramparā? And what about "jaya jagannātha, jaya jagannātha"?

Prabhupāda: Yes. That's all right. (break) ...anukīrtanam, to chant always the Lord's name. So these are Lord's name. Jagannātha is also Lord's name. Nityānanda is also Lord's name. (break) ...harer nāma harer nāma eva kevalam (CC Adi 17.21). So harer nāma can be chanted.

Lokanātha: But chanting in that particular fashion, saying "jaya jagannātha, jaya jagannātha."

Prabhupāda: Yes. Chanting means glorifying. "jaya jagannātha." "Please engage me."

1968 Correspondence

Letter to Sacisuta -- Allston, Mass 30 May, 1968:

Please accept my blessings. I am very glad to receive your letter dated May 26, 1968, along with beads, and I am so pleased that you are seeking for being initiated. So, after due chanting I am sending both your beads by separate first class post parcel. Receive it and chant without any offense. The 10 kinds of offenses are like this:

Blaspheming the Lord's devotee

Considering the Lord and the demigods on the same level—or assuming there are many gods

Neglecting the orders of the spiritual master

Minimizing the authority of the Scriptures

Interpreting the Holy Name of God

Committing sin on the strength of chanting

Instructing the glories of the Lord's Name to the unfaithful

Comparing the Holy Name with material piety

Inattention while chanting the Holy Name

Attachment to material things while engaged in the practice of chanting

1969 Correspondence

Letter to Kulasekhara (Colin Jury), Digvijaya (Dick Withey), Tirthapada (Tim Austin) -- Los Angeles 31 July, 1969:

So this initiation means the preliminary chance for preparing oneself to achieve this highest perfection. I am very glad that you are already interested in the Krishna Consciousness Movement, and you will please chant at least 16 rounds daily, observing the rules and regulations. The four principle rules is that you will refrain from 1) meat-eating or partaking of fish or eggs, 2) illicit sexual connections, 3) intoxication (including cigarettes, coffee and tea) and 4) gambling. In addition to these rules there are ten offenses to chanting the Maha Mantra which should be avoided. These rules are as follows: 1) blaspheming the Lord's devotee. 2) Considering the Lord and the demi-gods on the same level. 3) Neglecting the orders of the spiritual master. 4) Minimizing the authority of the Scriptures. 5) Interpreting the Holy Name of God. 6) Committing sin on the strength of chanting. 7) Instructing the glories of the Lord's Name to the unfaithful. 8) Comparing the Holy Name with material piety. 9) Inattention while chanting the Holy Name. 10) Attachment to material things while engaged in the practice of chanting.

So follow faithfully the above rules and regulations, help your godbrothers and sister in London to propagate Krishna Consciousness, and there is no question that you will all come out successful. I hope this will find you well.

Letter to Jananivasa -- Los Angeles 19 August, 1969:

Your initiated name is Jananivasa das Brahmacari. You should chant on these beads 16 rounds every day and avoid the following offenses: 1. Blaspheming the Lord's devotee, 2. Considering the Lord and the demigods on the same level, 3. Neglecting the orders of the spiritual master, 4. Minimizing the authority of the Scriptures, 5. Interpreting the Holy Name of God, 6. Committing sin on the strength of chanting, 7. Instructing the glories of the Lord's name to the unfaithful, 8. Comparing the Holy Name with material piety, 9. Inattention while chanting the Holy Name, 10. Attachment to material things while engaged in the practice of chanting.

1970 Correspondence

Letter to Aditi -- India 29 September, 1970:

Chant at least sixteen rounds on your beads daily without fail and avoid the ten offenses in the matter of chanting the Holy Names of the Lord. They are: 1) Blaspheming the Lord's devotee; 2) Considering the Lord, Krsna, on the same level with the demi-gods or assuming that there are many Gods; 3) Neglecting the order of the Spiritual Master; 4) Minimizing the authority of the Scriptures; 5) Interpreting the Holy Name of God; 6) Committing sin on the strength of chanting; 7) Instructing the glories of the Lord's Name to the unfaithful; 8) Comparing the Holy Name with mundane piety; 9) Inattention while chanting the Holy Name; and 10) Attachment to material things while engaged in the practice of chanting.

1972 Correspondence

Letter to Visala -- Los Angeles 21 September, 1972:

Thank you very much for your always presenting me with your hard-earned money. I can very much appreciate your sacrifices for me. Now my best advice to you is that you remain like Narada Muni, the perfect brahmacari, loitering all over the universe and chanting the Lord's name. I have understood that you are our top first class book distributer, and you can rest assured that this has not gone unnoticed by Krsna. Krsna appreciates very much when His devotee works very hard to serve Him. So you are doing the greatest service, do not be disturbed by anything temporary disturbance, simply focus your energy in always serving Krsna in this way of distributing His books widely, and you may travel if you like, and always under every circumstance remember to chant the Lord's name and remember His lotus feet, and that will protect you under every condition, without any doubt.

1975 Correspondence

Letter to Touati Lakhdar -- Bombay 15 November, 1975:

I am glad to learn of your interest in Krsna consciousness. You should take up this chanting of Hare Krsna mantra very seriously. The devotees in the Frankfurt temple will instruct you how to do it. In this way you can become cured of any mental anxiety. Krsna consciousness is something non-sectarian. It does not depend on Hindu religion or Moslem religion. So if you chant the Lord's name and pray to Him, "What service can I render?", then soon you will advance in Krsna consciousness.

1976 Correspondence

Letter to Hrdayananda -- Nellore 4 January, 1976:

I accept Sriman Raghava Caitanya das Brahmacari for second initiation. Enclosed please find his sacred thread duly chanted on. Now you must hold a fire ceremony. He should hear the mantra through a tape recording in the right ear. Brahmin initiation means to be very clean, inside and outside. Inside by chanting the Lord's name, and outside by bathing regularly, washing hands and mouth after eating. Instruct him on all these things and do it also yourself—example is better than precept.