Without knowing Kṛṣṇa, they want to make trade with Kṛṣṇa. That is not very good. You cannot make trade commodity, Kṛṣṇa as trade commodity. You cannot handle Kṛṣṇa by your whims. Let you be handled by the Kṛṣṇa's whims. Then you'll be successful. Then . . . my Guru Mahārāja used to say that "Don't try to see Kṛṣṇa; do something so that Kṛṣṇa may see you." That is wanted.
If Kṛṣṇa, if you can draw little attention of Kṛṣṇa, yat-katākṣa-vaibhavavatām (Caitanya-candrāmṛta 5). Katākṣa-vaibhavavatām, Prabodhānanda Sarasvatī says. If you somehow or other you can draw little attention of Kṛṣṇa, your life is successful. Immediately. And how you can draw? Bhaktyā mām abhijānāti (BG 18.55): simply by serving Kṛṣṇa. Take service, take to service of Kṛṣṇa, as it is ordered by the spiritual master. Because spiritual master is the representative of Kṛṣṇa. We cannot approach Kṛṣṇa directly. Yasya prasādād bhagavat-prasādaḥ.
If you have bona fide spiritual master, representative of Kṛṣṇa, it is also not very difficult. Everyone can become representative of Kṛṣṇa. How? If you simply carry the message of Kṛṣṇa without any adulteration. That's all. Just like Caitanya Mahāprabhu said, āmāra ājñāya guru hañā (CC Madhya 7.128), "You become a spiritual master under My order." So if you carry out the order of Caitanya Mahāprabhu, Kṛṣṇa, then you become guru. Āmāra ājñāya guru hañā.