If you take too much chilis and spices, then you will be considered amongst the non-Brāhmins. You can take more sweets. (laughter) (laughs) So if the bill was submitted containing more sugar, then he would accept, "Yes, that man is Brāhmin." (laughter) (laughs) So these three guṇas means sweet, salt and chili. Sattva-guṇa is sweet, and rājo-guṇa is salt, and tamo-guṇa is chili.
So here it is said that, "All the siddhas, all these demigods, they are on the sattvaikatāna-gatayo, they are all situated in the modes of goodness, and they have offered their prayers but could not pacify the Lord, then what I can do? I am born of a person ugra-jāteḥ, born of chili father." (laughter) "What I can do, I mean to say, because I am born of a chili father." (laughter) Then he considers that gunair api, jam nārādhituṁ na pipruḥ tat purna saktai tyaktva sa harir me katham toṣṭum praptam arhati (SB 7.9.8). Sa hareḥ, "That Supreme Personality of Godhead, how He can be pacified by me?" Toṣṭum arhati.
In other words, that God consciousness, Kṛṣṇa consciousness, cannot be achieved by persons who are polluted by the chili quality and salt quality, or tamo-guṇa and rajo-guṇa , rajas tamaḥ. Rajas tamo bhāvāḥ (SB 1.2.19). If we are infected with . . . there are three qualities within this material world: sattva-guṇa, rajo-guṇa , tamo-guṇa . So generally people are infected with tamo-guṇa and rajo-guṇa . There are very few persons who are under the sattva-guṇa. But Kṛṣṇa says that one can overcome the influence of rajo-guṇa and tamo-guṇa by simply hearing about Kṛṣṇa in the Bhagavad-gītā or from the Śrīmad-Bhāgavatam. That is the recommendation.
The recommendation is, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Śṛṇvataṁ sva-kathāḥ kṛṣṇaḥ. Kṛṣṇa, as I already told you, Kṛṣṇa is situated in everyone's heart. So when people are anxious to hear about Kṛṣṇa, this is the only qualification. Just like you are so kind, you are anxious to hear about Kṛṣṇa because here there is no other business than Kṛṣṇa. All of you who have come here, it is due to your anxiousness to hear about Kṛṣṇa. Because our Society's name is "Kṛṣṇa Consciousness." When I registered this society, some friend suggested that, "Why don't you make it 'God Consciousness'?"