So because you are preacher, you are being trained up to become preacher, especially in the Western countries, so it is your duty. I have several times requested you that "You American people, you are fortunate. Janmaiśvarya-śruta-śrīḥ (SB 1.8.26). You have got the four things. Now, because these people are misusing these four material gains simply for sense gratification, māyā-sukhāya..." Māyā-sukhāya means sense gratification. Māyā... "They should be delivered from these clutches of māyā, and they should take to Kṛṣṇa consciousness." That is preaching. Preaching is required. That is the mission of Śrī Caitanya Mahāprabhu. Śrī Caitanya Mahāprabhu, certainly He took His birth here, but He did not remain here. He did not remain here. He could have remained here very easily. His influence was very great. He was known as Nimāi Paṇḍita, very learned scholar. Everyone knew. And He was very respectful. Otherwise, how He could gather 100,000 people in one day to go to the Kazi's house? That means He was very influential. But still, He... There was good wife, young wife, most affectionate mother. So Caitanya Mahāprabhu could stay at His birthplace very nicely without any difficulty. And what will be difficulty? He's Kṛṣṇa Himself, Nārāyaṇa Himself. And there was Lakṣmī. But still, to show the example personally, āpani ācari prabhu jīvere śikhāya, He left home, He took sannyāsa, and He preached.
So we have to revive this old consti... That is the whole subject matter of the Sāṅkhya philosophy, Kapiladeva, how we are becoming degraded from the original state of Kṛṣṇa consciousness. So our only business is how to revive again. That revival is possible only by this process, bhaja vāsudevam. Vāsudevaḥ sarvam iti sa mahātmā sudurlabhaḥ (BG 7.19). Sudurlabhaḥ mahātmā, not ordinary mahātmā. Mahātmā, mahān ātmā yasya iti mahātmā. Not cripple ātmā: "This is my community. This is my nation. This is my family. I have to maintain it. I have to make them..." This is not mahātmā. Mahātmā means one who is broader, Kṛṣṇa consciousness. Sarva-yoniṣu. Kṛṣṇa is the supreme father of all living entities, and they are suffering. Tato vimukha-cetasa māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43). Prahlāda Mahārāja says that "I am simply anxious, perplexed only for these persons who are bereft of Kṛṣṇa consciousness. So I am thinking of them." This man is mahātmā. He is thinking of all living entities who are bereft of Kṛṣṇa consciousness and making plan how to again take them to Kṛṣṇa consciousness.
Because this is the cause of all unhappiness, they are suffering, and they are making plan. Māyā-sukhāya. Māyā-sukhāya means the happiness which has no standing, false, illusory. For this purpose, bharam udvahato vimūḍhān, big, big adventure, big, big things, they are contemplating, planning. That is called ghora, ghora-rūpa. Here it is called ghora. Śānta-ghora. If you go to some industrial place in a factory, iron factory like Tata's, you will see how they are engaged in ghora activities, horrible activities—after all, you have to eat something—but they have planned a ghora activity, very fierceful, ugra-karma. By nature's way, Kṛṣṇa has given us everything. You can simply work little. You get food grains. Kṛṣṇa says like that. Kṛṣṇa never says that "You open big, big fierceful, horrible industries." You will never find in Bhagavad-gītā. For your livelihood, Kṛṣṇa says very simple method. Annād bhavanti bhūtāni (BG 3.14). Annād. Anna, you produce anna. Why you are planning big, big industries? The oil will come from America through the channel, and the Arabia will refuse to supply oil. There will be power problem, so many things, one after another, one after another. But Kṛṣṇa does not say that do all these things, ghora. No. He says, annād bhavanti bhūtāni: "You just produce food grain." And bhavanti bhūtāni. Bhūtāni means all living entities, they will be stout and strong by eating. What you want more? Annād bhavanti bhūtāni parjanyād anna-sambhavaḥ. And if there is sufficient rain, then automatically, then it will be very easy to grow food grains. Parjanyād anna... If there is no parjanya, rain, then your so-called tractor will not help you, or knowledge, agricultural knowledge, will not help you. You will have to depend on Kṛṣṇa for rains. Parjanyād anna-sambhavaḥ. And yajñād bhavati parjanyaḥ (BG 3.14). If you perform yajña, then there will be regular rainfalls.