This is sign of a perfectly God conscious, Kṛṣṇa conscious. Paṇḍitāḥ sama-darśinaḥ (BG 5.18). One who has understood God, he is paṇḍita, learned. Without being learned, a fool, rascal, cannot understand what is God. One who understands God means he is paṇḍita, he is learned, because he has got the knowledge. Veda. Veda means knowledge. What is the purpose of knowledge? Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). That is Veda. That is knowledge. Any kind of knowledge, it doesn't matter whether it is political or scientific or philosophical or mathematical—there are different—but the ultimate aim should be to understand what is God. That is knowledge. Because you, human being, you are advancing in knowledge, but what is the goal of knowledge? The goal of knowledge is to understand God. That is the difference between dog and me. He has no goal of knowledge. He is simply eating, simply jumping and barking, that's all. That is dog's business. If you go on like that, eating, sleeping and begetting children and barking in political conference, then you are dog. You are not God . . . or godly. Nobody can become God; that is . . . but you can become godly. Similarly, people have become just like cats and dogs. This is dharmasya glāniḥ.
Therefore the incarnation is already there, Kṛṣṇa is there, Kṛṣṇa's instruction is there, but people are not taking advantage of it. Not taking advantage of it. Everything is there. Therefore our Kṛṣṇa consciousness movement is to rescue these rascals from this ignorance and give Kṛṣṇa consciousness. Most philanthropic work. They will become dog next life. We are trying to save them, "Don't become dog. Just become god, or godly." This is our movement. But they are persistent to become dog. Even they are coming here, again falling, that persistent to become dog. So that is nature's law. What can be done?
So this is the bhū-bhāraḥ. Bhū-bhāraḥ, this Kṛṣṇa consciousness movement is also incarnation of Kṛṣṇa. Kṛṣṇa is absolute. Kṛṣṇa and Kṛṣṇa consciousness is the same. That is absolute. In relative world consciousness is different from the person, but in the absolute world consciousness and the subject matter of consciousness is the same. Kṛṣṇa and Kṛṣṇa's name is the same; Kṛṣṇa and Kṛṣṇa's form is the same. Therefore when you worship Kṛṣṇa's form it is not waste of time; it is worshiping Kṛṣṇa. Kṛṣṇa is omnipotent. He can accept your service by presenting Himself in His form. But Kṛṣṇa can do that; that is His omnipotency. Otherwise why Kṛṣṇa will say, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati tad aham aśnāmi (BG 9.26): "If somebody gives Me something to eat, it doesn't matter very valuable, very palatable dishes. It doesn't matter. Even patraṁ puṣpam, little flower, little fruit, which any poor man can collect"? Just like if you are very, very poor man, you have nothing to offer to Kṛṣṇa, but you want to offer something. So Kṛṣṇa says: "All right. Offer Me a little fruit, little flower." So if you have no money to purchase, if you go to a friend, "Sir, I want to take little flower to offer to Kṛṣṇa," at least if he is human being he will never deny. "Yes, take it." If he's a dog, that is a different thing. If he's a human being you can collect this little flower and fruit anywhere, any part of the world.