So, this mahātmās, they have also plan making but for Kṛṣṇa. For Kṛṣṇa not for any other person. Satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ namasyantaś ca, the mahātmā has only one obeisances. Obedience to the Lord. Namasyantaś ca māṁbhaktyā—with devotion. Not for any purpose. Bhakti means there is no purpose a person who approaches God in devotion he has no ulterior purpose. Bhakti means purity, bhakti does not mean, just like I flatter some friend or some person with a purpose. No, bhakti does not mean that. Bhakti means, without any purpose—as a matter of duty. As a matter of love. A devotee . . . a pure devotee offers his respect to the Lord not with a purpose, but he knows the Lord is great, I am his eternal servitor with this purpose he offers with love.
Similarly, God also loves his devotees more than anyone. So, this is reciprocation of transcendental love. So bhaktyā, bhaktyā means without any purpose. The devotee . . . the pure devotee takes pleasure in glorifying the Lord and the Lord also takes pleasure in thinking of his devotee. So, this is the relationship between the Lord and His bhaktyā. Bhaktyānitya-yuktā, and nitya-yuktā means: that devotional service not for temporary purpose because they have no purpose. So that is not temporary.
Just like there are some persons who also present themselves chanting Hare Krishna. But they have a purpose they want to gain some material satisfaction. So that is not kīrtana. That is not kīrtana because they have got some purpose. Sometimes they describe that by kīrtana, "Oh I become such and such therefore I want." No. Kīrtana should be performed for the glorification of the Lord as a matter of duty—nitya-yuktā. The Māyāvādī's they also perform kīrtana but their performance of kīrtana that will be described in the next verse. They are taking kīrtana as the means for serving some purpose.
Yesterday when our function was going on initiations, I have described the purposeful kīrtana, Hare Krishna is offence. If you want to serve some purpose by chanting Hare Krishna that is an offence. That offence should be avoided. So, they have no purpose the mahātmā who are offering this respectful obeisances unto the Lord. They have no purpose bhaktyā nitya-yuktā upāsate. Their process is to worship the Lord out of love so that is not broken at any stage.