Revatīnandana: In this age it's practically impossible. We cannot avoid this kind of association.
Prabhupāda: Therefore kalau nāsty eva nāsty eva nāsty eva. There is no other alternative. You have to take this purificatory process, chanting Hare Kṛṣṇa. There is no other way. You cannot reform the society. That is not possible. You cannot train them in the Vedic way. Everything is lost now. Manda-bhāgyāḥ. They are all unfortunate, manda-bhāgyā hy upadrutāḥ, and disturbed by the social con... Yes.
Devotee (1): It says in the Bhagavad-gītā that when, if one performs devotional service, then his result is never lost. Then how was it possible for Ajāmila to lose all his devotional service to Viṣṇu by associating with a prostitute?
Prabhupāda: What is that question? I do not follow.
Devotee (1): It says in the Bhagavad-gītā that if one makes a little bit of endeavor on the path of devotional service...
Devotee (1): ...then the result is never lost. So then how was it possible for Ajāmila to lose his devotional...?
Prabhupāda: He was not in devotional service.
Devotee (1): He was not serving Viṣṇu?
Prabhupāda: He was trained... Viṣṇu worship is not always devotional service. Caitanya Mahāprabhu, when He was presented by Rāmānanda Rāya about Viṣṇu worship, He said, "No, no. This is not the right description. You go further." You'll find in the... Yes. "You go further." Eho bāhya āge kaha āra. Because unless they understand what Viṣṇu..., simple official Viṣṇu worship will not help. One has to become real devotee. Anyābhilāṣitā... Generally goes to Viṣṇu for asking something, or any other demigod, they go. People are very much addicted to material enjoyment. Either he goes to śuddha-bhakti... This bhakti means śuddha-bhakti. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). That, that is transcendental platform. There are viddha-bhakti. Viddha-bhakti. So one who goes to worship Viṣṇu for some material bene... Just like Dhruva Mahārāja went. That was bhakti, but that was viddha-bhakti, adulterated. Dhruva Mahārāja went to gain his father's kingdom. That is arthārthī. Ārtaḥ arthārthī. Catur-vidhā bhajante mām. Four kinds of men goes to worship Viṣṇu: ārta, those who are distressed; arthārthī, those who are in need of money or material benefit; jijñāsu, those who are inquisitive; and jñānī—these four kinds. Out of these, jijñāsu and jñānī are better than the ārta and arthārthī, the distressed and need of money. So even the jñānī and jijñāsu, they are not on the pure devotional service because pure devotional service is beyond jñāna also. Jñāna-karmādy-anāvṛtam (CC Madhya 19.167). Just like gopīs, they did not try to understand Kṛṣṇa by jñāna, whether Kṛṣṇa is Bhagavān. No. They simply automatically developed—not automatically; by their previous good activities—acute love for Kṛṣṇa. They never tried to understand Kṛṣṇa, whether He is God. When Uddhava tried to preach before them about jñāna they did not hear it very attentively. They simply absorbed in thought of Kṛṣṇa. That is the perfection of Kṛṣṇa consciousness. Never mind Kṛṣṇa worship, but one loves Kṛṣṇa. And that is wanted. That is spontaneous. Real love means that. A lover does not consider what he is, the opposite party, what he is, whether he is rich man, whether he is educated man or educated... There is no such consideration. Love is spontaneous. That is an example also. Similarly, love for Kṛṣṇa, that should be simply spontaneous, without any consideration. Āśliṣya vā pāda-ratāṁ pinaṣṭu mām: (CC Antya 20.47) "Either You trample down under Your feet or embrace me, still, I love You." That is love, that kind of love. Hare Kṛṣṇa, Hare Kṛṣṇa...