In the university sometimes some particular class is maintained even at a loss

Expressions researched:
"in the university sometimes some particular class is maintained even at a loss" |"the class was maintained at the cost of many thousands of rupees,"

Bhagavad-gita As It Is Lectures

That is our business. Either they may accept or not accept, it is our duty. Just like in the university sometimes some particular class is maintained even at a loss. So there is no question of loss and gain. It is our duty to serve Kṛṣṇa; therefore we shall go on trying, trying for it, to distribute Kṛṣṇa consciousness.

Lecture on BG 4.7 -- Montreal, June 13, 1968:

Pradyumna: ...the Bhagavad-gītā if they weren't in the disciplic succession... Dharma isn't mentioned at all. Because "dharma" is used twice there. Once when Kṛṣṇa comes because of discrepancy of dharma and then in the end, "Give up dharma." And they'd never understand that.

Prabhupāda: Well, dharma, of course, as enunciated by Lord Caitanya, the dharma is that your perfec... (break) ...but those who have got money, they'll purchase it.

manuṣyāṇāṁ sahasreṣu

kaścid yatati siddhaye

yatatām api siddhānāṁ

kaścin māṁ vetti tattvataḥ

(BG 7.3)

Lord Kṛṣṇa said that out of many, many thousands of people, one becomes interested in perfection of life. And out of many, many thousands of persons who have attained perfection, they can understand Kṛṣṇa. So Kṛṣṇa understanding is also very difficult. Kṛṣṇa is personally explaining Himself, His devotees are presenting Kṛṣṇa consciousness movement, and right manner. But people are unfortunate. It will take some... But it is our duty to canvass. That is our business. Either they may accept or not accept, it is our duty. Just like in the university sometimes some particular class is maintained even at a loss. So there is no question of loss and gain. It is our duty to serve Kṛṣṇa; therefore we shall go on trying, trying for it, to distribute Kṛṣṇa consciousness.

1973 Conversations and Morning Walks

The student was one or two, but still, the class was maintained at the cost of many thousands of rupees, not considering that there are only one student or two students. Similarly this Kṛṣṇa consciousness movement must go on.

Conversation at Airport -- October 26, 1973, Bombay:

Prabhupāda: These rascals, lowest of the mankind and always engaged in sinful activities, such persons do not take to Kṛṣṇa consciousness. "No. There are so many educated MA, PhD's." Kṛṣṇa says, māyayāpahṛta-jñānāḥ. "Apparently they are very educated, but their real knowledge is taken away by māyā." Āsuraṁ bhāvam āśritāḥ. This atheistic civilization is very dangerous. People are suffering for this reason. But they are not very serious. Therefore they have been addressed by Kṛṣṇa as mūḍhāḥ, rascals. Na māṁ duṣkṛtino mūḍhāḥ. So we are trying a little bit to make these mūḍhas, mūḍha civilization, to come into light of spiritual life. That is our humble attempt. But it is already said, manuṣyāṇāṁ sahasreṣu: (BG 7.3) "Out of many millions of persons, they can take to it." Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye. But that does not mean we shall stop. Just like in our school, college days, Sir Asutosh Mukherjee started some higher study, post-graduate study classes in the university. The student was one or two, but still, the class was maintained at the cost of many thousands of rupees, not considering that there are only one student or two students. Similarly this Kṛṣṇa consciousness movement must go on. It doesn't matter, the foolish people, they do not understand it or do not come to it. We have to make our propaganda.