Go means cow, and kharaḥ means ass. Those who are in the bodily concept of life, ahaṁ mameti (SB 5.5.8), they are no better than these asses and the cows, means the animals. This is going on. I'll not take much of your time, but I shall try to convince you what is the purpose of this Kṛṣṇa consciousness movement. The purpose of this Kṛṣṇa consciousness movement is to save the human society from becoming animals, cows and asses. This is the movement. They have established their civilization... As it is stated in the Bhagavad-gītā, animal or asuric civilization, asuric civilization, beginning is pravṛttiṁ ca nivṛttiṁ ca janā na vidur āsurāḥ. The asuric, demonic, civilization, they do not know in which way we have to guide ourself for attaining the perfection of life, pravṛtti, and nivṛtti, and which we shall not take—favorable and unfavorable. Human life... Everyone knows, "This is favorable for me, and this is unfavorable for me." So āsurāḥ janā, those who are demonic persons, they do not know this, that "What is favorable for me and what is not favorable for me." Pravṛttiṁ nivṛttiṁ ca janā na vidur āsurāḥ, na śaucaṁ nāpi cācāraḥ: "There is no cleanliness, nor good behavior." Na satyaṁ teṣu vidya...: "And there is no truth in their life." This is asuric. We have heard many times, "asuras," "asuric civilization," "demonic civilization." This is the beginning.
- pravṛttiṁ ca nivṛttiṁ ca
- janā na vidur āsurāḥ
- na śaucaṁ nāpi cācāro
- na satyaṁ teṣu...
- (BG 16.7)
Satyam, there is no truthfulness. And just the first-class life means the brāhmaṇa life. Satyaṁ śaucaṁ tapo. The beginning is satyam. The asuric life is no satya, no truth, and the first-class life in human society, the brāhmaṇas, is satyaṁ śaucaṁ tapo, and titikṣa ārjavaḥ āstikyaṁ jñānaṁ vijñānam. This is first-class life.
So our Kṛṣṇa consciousness movement is to create a class of men ideal, first-class men with satyaṁ śaucaṁ tapo śamaḥ damaḥ titikṣaḥ. This is godly civilization. And this godly civilization can be given to the whole world by India. That is India's special privilege. Because in other countries beyond India they are almost āsuri-janā and ugra-karma. The industries and other ugra-karma has come from the Western countries. But by this way people will never be happy. That is very elaborately explained in the Sixteenth Chapter of the Bhagavad-gītā. Duṣpūra akaṅkṣa. Their desire will never be satisfied by this material advancement. They do not know. They are forgetting. So we selected this Bombay. Bombay city is the best city, most advanced city in India, the best city in India. And people are also very nice. They are religiously inclined. They are opulent. They can take up better things very nicely. Therefore I wanted to start this center, Bombay, for spreading this Kṛṣṇa consciousness movement. Although there have been many impediments in my endeavor, still, ultimately it is Kṛṣṇa's business. It will come successful. So today... The foundation and cornerstone establishment was done two years before, but there were many, many impediments from the asuric janā. Now, some way or other, we have got little relief from such impediments. So we are putting this cornerstone this auspicious day, and I am very glad that you have joined us.