Viṣṇujana: "O son of Kuntī (Arjuna), I am the taste of water, the light of the sun and the moon, the syllable om in the Vedic mantras. I am the sound in ether."
Prabhupāda: Now, who is not drinking water? The taste of water is Kṛṣṇa, so who has not seen Kṛṣṇa? They say, "Can you show me God?" If you don't see God, then who will show you? Here is God. You are drinking water. Here is God, sunshine. Those who cannot see Kṛṣṇa is God... Because to see Kṛṣṇa as the Supreme Personality God, it requires many, many thousands of years tapasya to understand Kṛṣṇa. Bahūnāṁ janmanām ante (BG 7.19). After many, many births, one can understand Kṛṣṇa is the Supreme Personality of Godhead. It is not so easy. Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3). Out of many thousands of men, one may be interested how to make this life perfect. And those who actually attain perfection, out of many thousands of them, one can understand Kṛṣṇa. So to understand Kṛṣṇa is not easy job, easy job. So one who has understood "Here is Kṛṣṇa with Rādhārāṇī; let me serve," that position is very exalted position. That is not ordinary position. But one who is unfortunate not to come to that position to understand Kṛṣṇa, for them Kṛṣṇa is giving the prescription you see here. You drink water, the taste, now just think, "Here is Kṛṣṇa." In this way, if you think of Kṛṣṇa in your daily activities, then one day you will be able to understand what is Kṛṣṇa.