So our business is... We are teaching Bhagavad-gītā and Śrīmad-Bhāgavatam as it is spoken by the authorities. We don't add anything or subtract anything. Kṛṣṇa says man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is the process. Man-manāḥ: "You always think of Me." And we say, "Chant Hare Kṛṣṇa." Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma... If you chant somebody's name, your friend's name or your relative's, immediately you remember the person. It is not very difficult. If you hear in the telephone somebody speaking, as soon as you hear the voice, you can understand, the other side, the person is there. So the chanting process means to always think of Kṛṣṇa, twenty-four hours. Caitanya Mahāprabhu advises kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). And what is the benefit? The benefit is, because Kṛṣṇa is the supreme pure, you become purified. Just like if you remain with the fire, you become warm, warmer, warmer, warmer. Just like in the fire you put one iron rod. It becomes warmer, warmer. At the end the iron rod becomes red-hot. And when it is red-hot, it is no more iron rod; it is fire. You touch everywhere; it will burn. The same process. If you remain with Kṛṣṇa always, you get Kṛṣṇa's quality. You have got the quality because you are part and parcel of Kṛṣṇa. If Kṛṣṇa is gold, you are part and parcel of Kṛṣṇa; therefore you are also gold. But at the present moment, as the gold is covered by dirt, at the present moment we are spirit soul, we are part and parcel of Kṛṣṇa, as good as Kṛṣṇa, but we have been covered by this material body. Therefore we have to take out ourself from this material body. That is called siddhi, that is called perfection.
Chanting process means