The third excellence of Lord Kṛṣṇa’s appearance was that the goddess of fortune, who is worshiped by demigods like Lord Brahmā, Indra and Candra, remained always engaged in the service of the Lord, even though the Lord gave more preference to the gopīs. Lakṣmījī, the goddess of fortune, tried her best to be on an equal level with the gopīs, but she was not successful. Nevertheless, she remained faithful to Kṛṣṇa, although she generally does not remain in one place even if worshiped by demigods like Lord Brahmā.
The fourth excellence of Lord Kṛṣṇa’s appearance concerns the glories of His name. It is stated in the Vedic literature that by chanting the different names of Lord Viṣṇu a thousand times, one may be bestowed with the same benefits as by thrice chanting the holy name of Lord Rāma. And by chanting the holy name of Lord Kṛṣṇa only once, one receives the same benefit. In other words, of all the holy names of the Supreme Personality of Godhead, including Viṣṇu and Rāma, the holy name of Kṛṣṇa is the most powerful. The Vedic literature therefore specifically stresses the chanting of the holy name of Kṛṣṇa: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Lord Caitanya introduced this chanting of the holy name of Kṛṣṇa in this age, thus making liberation much more easily obtainable than in other ages. In other words, Lord Kṛṣṇa is more excellent than His incarnations, although all of them are equally the Supreme Personality of Godhead.The fifth excellence of Lord Kṛṣṇa’s appearance is that He established the most excellent of all religious principles by His one statement in the Bhagavad-gītā that simply by surrendering unto Him one can discharge all the principles of religious rites. In the Vedic literature there are twenty kinds of religious principles mentioned, and each of them is described in different śāstras. But Lord Kṛṣṇa is so kind to the fallen conditioned souls of this age that He personally appeared and asked everyone to give up all kinds of religious rites and simply surrender unto Him. It is said that this Age of Kali is three-fourths devoid of religious principles. Hardly one fourth of the principles of religion are still observed in this age. But by the mercy of Lord Kṛṣṇa, not only has this void of Kali-yuga been completely filled, but the religious process has been made so easy that simply by rendering transcendental loving service unto Lord Kṛṣṇa by chanting His holy names, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, one can achieve the highest result of religion, namely, being transferred to the highest planet within the spiritual world, Goloka Vṛndāvana. Considering all this, one can immediately appreciate the benefit of Lord Kṛṣṇa’s appearance on the earth and understand that His giving relief to the people of the world by His appearance was not at all extraordinary.Śrīla Śukadeva Gosvāmī thus concludes his description of the superexalted position of Lord Kṛṣṇa by glorifying Him in the following way: “O Lord Kṛṣṇa, all glories unto You. You are present in everyone’s heart as Paramātmā. Therefore You are known as Jananivāsa, one who lives in everyone’s heart.” As confirmed in the Bhagavad-gītā, īśvaraḥ sarva-bhūtānāṁ hṛd-deśe ’rjuna tiṣṭhati: (BG 18.61) “The Supreme Lord in His Paramātmā feature lives within everyone’s heart.” This does not mean, however, that Kṛṣṇa has no separate existence as the Supreme Personality of Godhead. The Māyāvādī philosophers accept the all-pervading feature of Parabrahman, but when Parabrahman, or the Supreme Lord, appears, they think that He appears under the control of material nature. Because Lord Kṛṣṇa appeared as the son of Devakī, the Māyāvādī philosophers accept Kṛṣṇa to be an ordinary living entity who takes birth within this material world. Therefore Śukadeva Gosvāmī warns them: devakī-janma-vāda, which means that although Kṛṣṇa is famous as the son of Devakī, actually He is the Supersoul, or the all-pervading Supreme Personality of Godhead. The devotees, however, take this word devakī-janma-vāda in a different way. The devotees understand that actually Kṛṣṇa was the son of mother Yaśodā. Although Kṛṣṇa first appeared as the son of Devakī, He immediately transferred Himself to the lap of mother Yaśodā, and His childhood pastimes were blissfully enjoyed by mother Yaśodā and Nanda Mahārāja. This fact was admitted by Vasudeva himself when he met Nanda Mahārāja and Yaśodā at Kurukṣetra. He admitted that Kṛṣṇa and Balarāma were actually the sons of mother Yaśodā and Nanda Mahārāja. Vasudeva and Devakī were only Their official father and mother. Their actual father and mother were Nanda and Yaśodā. Therefore Śukadeva Gosvāmī describes Lord Kṛṣṇa as devakī-janma-vāda.