Association is so important. So if we become serious for developing divine consciousness, then this is the only association - we have established the International Society for Krishna Consciousness

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"association is so important. So if we become serious for developing divine consciousness, then this is the only association—we have established the International Society for Krishna Consciousness"

Lectures

Bhagavad-gita As It Is Lectures

Association is so important. So if we become serious for developing divine consciousness, then this is the only association—we have established the International Society for Krishna Consciousness. Here simply the method how one can become divine conscious, that is taught. So this is a good chance.
Lecture on BG 6.35-45 -- Los Angeles, February 20, 1969:

Devotee: "When the yogi engages himself with sincere endeavor in making further progress being washed of all contaminations, then ultimately, after many, many births of practice, he attains the supreme goal."

Prabhupāda: Yes. So it is a question of practice. Just like a child born, he does not know how to smoke, how to drink, but by association he becomes a drunkard, a smoker, intoxication. By association. So it is a question of association only. Saṅgāt sañjāyate kāmaḥ. If the association is good, our carrier is being spoiled because we are not keeping good association. So this is explained here, that: "But when the yogi engages himself with sincere endeavor in making further progress." Just like in business also, there are so many association, corporation. Because by becoming member of that corporation the particular type of business flourishes. They have got exchange. They can make exchange, bill of exchange, stock exchange. So association is so important. So if we become serious for developing divine consciousness, then this is the only association—we have established the International Society for Krishna Consciousness. Here simply the method how one can become divine conscious, that is taught. So this is a good chance. We invite everyone to join and the process is very simple. Simply chant Hare Kṛṣṇa and you'll feel. There is no difficult process. The children also can take part and actually they are taking part. You don't require any previous qualification. That you must have passed your master of degree examination or this or that. Whatever you are, you simply come and join this association and you become Kṛṣṇa conscious. This is the advantage of this society. It is clear. Please try to understand.