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Bhagavad-gita As It Is Lectures

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

And here is an important fact. The other day while I was walking, I saw one advertisement of tourist agent. India, (indistinct) can view wonderful land. The wonderful land. Anyway, so I asked Karttikeya(?), "So India is considered very wonderful?" He said "Yes." Anyway, India is still considered the land of spiritual cultivation. Even one Chinese author, he has written that if you want to study religion, then you have to go India. He is impartial. He is not Indian nor an American or any country. He is Chinese. Chinese are considered to be Communist country, but he has very impartially said that if you have to learn what is religion then you have to go to India.

Lecture on BG 2.11 -- New York, March 4, 1966:

You'll find that in the Bhagavad-gītā, when Arjuna was convinced that Kṛṣṇa is the Supreme Personality of Godhead... But because in future others will have doubt about Kṛṣṇa, he requested Kṛṣṇa that "Will You show me Your universal form?" And Kṛṣṇa agreed and showed him the universal form. That means in future any intelligent man, accepting a so-called God, may also ask him, "Just show something, that you are God." Without showing something, simply by false advertisement, one cannot be God. So whole mistake is that we do not know what is God. We consider God may be just like one of us. No. The God who is controlling such a huge affairs of universal administration, He cannot be, He is superconscious. That is superconsciousness.

Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968:

Just like our students, going door to door, chanting Hare Kṛṣṇa. And people are taking advantage of it, they are hearing. So this process is beneficial to the public. Even a small child who joins here, he also claps, tries to clap. So this Kṛṣṇa consciousness movement is not to remain in a secluded place to get cheap advertisement, "Oh, that man is meditating." No. Go, practically work.

Lecture on BG 4.11 -- Bombay, March 31, 1974:

The same example. You may go very high. Just like nowadays, the attempt is being made. They are going to the moon planet or Venus planet. We do not know whether they are going or not, but we hear from the advertisement. So because they do not get any shelter, they come back. Āruhya kṛcchreṇa paraṁ padaṁ tataḥ patanty adhaḥ anādṛta-yuṣmad-aṅghrayaḥ (SB 10.2.32). Because they do not get any shelter, the shelter of lotus feet of Kṛṣṇa, from this impersonal conception of philosophy, they again come to this material world.

Lecture on BG 4.19 -- New York, August 5, 1966:

Just like a man diseased, he eats something, sometimes say, "Oh, doctor, I am feeling some headache." "Oh, all right, take some, this pill." Just like I see advertisement, "Oh, you are feeling strain? Take this pill." "You are feeling this? Oh, take this pill." Just like Post Office. Just like Post Office. All letters should be given to the post box, and it will go in different places. So doctor is prescribing like that. But a real doctor he'll see what is the disease there. And if that disease is cured, then he'll have no headache, no leg, pain leg, no, nothing of the sort.

Lecture on BG 5.17-25 -- Los Angeles, February 8, 1969:

There are many examples. Just like you are American citizen. If you think yourself that "I am part and parcel of the state..." Sometimes there is some advertisement that "If you spoil this thing, you must know you are spoiling your own thing because the state is yours." Similarly, if I know the science of God, if I know science of Kṛṣṇa, then I am, my duty is to utilize everything for the satisfaction of Kṛṣṇa, just like the same citizen who is conscious that "I am part and parcel of this state. I shall see that everything is nicely done for the interest of the state." In Communist state they are very much strict. In other state they are not so much strict but in Communist state, if you go a little against the state, you are immediately punished.

Lecture on BG 6.13-15 -- Los Angeles, February 16, 1969:

Generally this yoga practice goes on in the name of improving health. Somebody goes to reduce fat. You see? Reduce fat. Because you are rich nation, you eat more and become fatty and again pay yoga practice fees and reduce your fat. That is going on. I have seen some advertisement the other day, "Reduce your fat." Why you increase your fat? The nonsense they will not understand. That if I have to reduce it, why I increase it? Why not be satisfied with simple foodstuff? If you eat grains and vegetables and light foodstuffs, you'll never get fatty. You see? You'll never get fatty. Reduce eating as much as possible. Don't eat at night. Practice yoga like this.

Lecture on BG 6.16-24 -- Los Angeles, February 17, 1969:

A vulture rises very high. Seven miles, eight miles up. Wonderful, you cannot do that. And he has got wonderful eyes also. There are small eyes, vulture, it is so powerful that it can see from seven mile distance where there is a carcass, dead body. So he has got good qualification. He can rise very high, he can see from a distant place. Oh. But what is his object? A dead body, that's all. His perfection is to find out a carcass, dead body, and to eat, that's all. Similarly we may go up very high education, but what is our objective, what are we seeing? How to enjoy sense, this body, that's all. And advertisement? "Oh, he has gone with sputnik seven hundred miles up." But what you do? What is your occupation? Sense gratification, that's all. That is animal. So people are not considering how they're implicated with this bodily concept of life.

Lecture on BG 6.32-40 -- New York, September 14, 1966:

In India we have got some showbottles in the medicine shop. Some red water put into the big bottle and with electric light. That means advertisement: "Here is a bottle of medicine." But that is a showbottle, red water. So red water will not cure the disease. You must have really, actually, a mixture, fever mixture. But that fever mixture is very difficult.

Lecture on BG 6.32-40 -- New York, September 14, 1966:

Abhyāsena tu kaunteya vairāgyeṇa ca gṛhyate. So this vairāgya can be very easily practiced when you are in Kṛṣṇa consciousness. We are practically seeing. These four things our students have very easily given up because they are serious about Kṛṣṇa consciousness. This is not advertisement. You can ask. There are many students here who have taken up this, I mean to say, philosophy very seriously, and they find it easy. Oh, they find it easy. Vairāgya automatically becomes. It is such a nice thing. It is such a nice thing that easily you become detestful to all these things.

Lecture on BG 7.1 -- Auckland, April 15, 1972:

So in this land, New Zealand, fortunately you are there. You try to understand Bhagavad-gītā as it is and preach it. People will take. People will appreciate your contribution. As our Gosvāmījī said that... Actually I have experienced. Whenever I go... When I was in Columbus, I met one gentleman on the street. So as soon as he understood that I am from India, "Oh, India is very poverty-stricken." Yes. This is our advertisement. And actually, in comparison to Western countries, we are poverty-stricken. That's all right. But still we have gift. We have to give something which is so brilliant. This is Kṛṣṇa consciousness.

Lecture on BG 7.1 -- Durban, October 9, 1975:

Who can say what is the purpose of reading Vedas? That is mentioned in the Bhagavad-gītā: vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). By reading Vedas, any Vedas, you have to understand God. Then it is perfect reading of Vedas. If you do not understand what is God, then what is the use of reading Vedas? Śrama eva hi kevalam (SB 1.2.8). Simply waste of time. If you have read Vedas, then give me full information of God. Then I can understand that you have read Vedas. If you have no idea of God, then it is useless advertisement that "I have read Vedas."

Lecture on BG 7.3 -- Montreal, June 3, 1968:

Janārdana: Well, sometimes only initiated devotees are here, and sometimes there are three people, sometimes six. It depends.

Prabhupāda: All right.

Janārdana: But I think now that Swamiji is here we'll have many more people coming.

Prabhupāda: You can send information that I have come. You can little make advertisement, yes.

Janārdana: Sometimes we have... On Janmāṣṭamī we had about two hundred people here.

Prabhupāda: Anyway, that's nice. No, it can be utilized very nicely. The place is nice. So let us do our duty. It is... We have to satisfy Kṛṣṇa only. People may take advantage of it or not. It doesn't matter. So chant Hare Kṛṣṇa.

Lecture on BG 10.4 -- New York, January 3, 1967:

It is not meant for material enjoyment. Material enjoyment means eating, sleeping, and defending and mating. These four principles, they are called material enjoyment. Just like we see advertisement. The other day I was seeing the New York Times magazine. So all advertisements were based on mating. That's all. So because mating is most attractive, therefore the shopkeepers, they advertise their dress, putting before one very nice girl. Because our attraction is for mating, so as soon as we see a nice girl our attention is diverted immediately. That is the psychology. So these are all material enjoyments: eating, sleeping, defending and mating.

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.3 -- Caracas, February 24, 1975:

Prabhupāda: There is no other religion except Kṛṣṇa consciousness. All cheating religion. That is the... We discussed. Dharmaḥ projjhita-kaitavaḥ: "All cheating type of religion is rejected, kicked out."

Hṛdayānanda: (break) ...until you have arrived here, there was no possibility of liberation for humanity?

Prabhupāda: That you can judge. (laughter) If I say, it will be self-advertisement. But you are intelligent. You can judge. But I have not brought something invented by me. I have brought the Bhāgavatam and Bhagavad-gītā. That's all. That's all.

Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972:

Materialistic person and transcendentalist, or man interested in spiritualism. So those who are interested in spiritual life, they talk of self-realization. And those who are materialistic person, they also talk. They talk about this body, how to keep this body nicely. There are politics, sociology, welfare activities, so many things, all concerning to the body. So there are many talks, just like in the newspaper. In your country especially, bunch of newspaper. So many talks, advertisement, fashion, this news, that news, full up. So the materialistic person, they read the newspaper, but we read Śrīmad-Bhāgavatam. That is the difference. We are also reading. They are also reading.

Lecture on SB 1.2.8 -- Bombay, December 26, 1972:

Just for example, nobody learns smoking from the birth, but when he's habituated, then they are as chain smoker, one cigarette after another, one cigarette after..., you see. This is simply by bad association. Therefore Bhaktivinoda Ṭhākura said that tā'ra madhye jihvā ati lobhamoy sudurmati. Because we have indulged this tongue to increase his greediness, therefore we see so much advertisement of liquor and cigarettes and so many, or teas and coffee. Simply it is practice. So as you have practice, by practice you have increased so-called demands of your body, you can decrease it also. Just like these boys.

Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974:

Just like everyone is earning money simply for sense gratification. And there are so many advertisement for sense gratification. If you go to the city, you will find all the shops, cinema, hotel and wine shop and this shop or that shop. What are these, big, big, nice sāri, displayed, demonstrated? Everything is for sense gratification. So this is not meant for... You require money. People are hankering after money.

Lecture on SB 1.2.15 -- Los Angeles, August 18, 1972:

You are hearing Śrīmad-Bhāgavatam in the front of Kṛṣṇa and practicing how to become pure. This is called sat-saṅga. And asat-saṅga means this intoxication, illicit sex and drinking, so many things, asat-saṅga. The advertisement, "Come on, here is cigarette, 'Kool,' make your brain cool." (laughter) "By smoking." (laughter) Rascal. They think that "I am smoking..." How it can be cool? But they purchase Kool. This is called māyā. He's smoking fire, and he's becoming cool. (laughter) And the advertisement is going on, and the rascals are captivated by these advertisement, and they smoke, become cool. Yes.

Lecture on SB 1.2.15 -- Los Angeles, August 18, 1972:

In so many ways, they are tied up. So actually, if anyone is kovida... Kovida. Here it is used. What is the meaning of kovida? "Intelligent." Kovida means intelligent. So intelligent persons should see to it. Just like it is a little, little intelligent. Just like we can see when the advertisement, we can immediately understand, "What is this nonsense advertisement? He's smoking, and it is cool?" So contradiction. You'll find contradiction everywhere. Because they are not intelligent, they are thinking intelligent. But anyone who is intelligent, they can understand what is the trick.

Lecture on SB 1.5.11 -- London, September 12, 1973:

Our literatures are selling. In London also, they sell at least $200, er, pounds, in the street. Similarly, in New York, in Los Angeles, every city we are selling about thirty-to forty thousand rupees' worth books daily. People are appreciating. But if the publishers and the book sellers also help us in this movement, then people will be very much benefited. That is our request. We have come to this, I mean to say, bookseller's office to request... Of course, we have no means to advertise very much, but our advertisement is the saṅkīrtana movement. We go from city to city, street to street, to invoke, invoke the spiritual consciousness of that. There is already there.

Lecture on SB 1.5.22 -- Vrndavana, August 3, 1974:

Unnecessarily printing so much, huge quantity of newspapers. And people... Sometimes they do not touch it. The newspaper man throws in everyone's bungalow, and it is lying for three days. So who is going to read? But they are making their business because they get advertisement. In the... Many news. So they have got to hear or understand so many news, but not this Bhāgavatam. They'll devote the whole day for reading this newspaper or some fiction or some novels, for this and that. Some political talks and... But they have no time to hear Śrīmad-Bhāgavatam and Bhagavad-gītā. Apaśyatām ātma... Because they have no, no interest in self-realization. There is no interest. People have lost all interest. This is the position. Therefore this Kṛṣṇa consciousness movement is essential at the present moment.

Lecture on SB 1.16.21 -- Los Angeles, July 11, 1974:

So this is civilization, this is culture. So at the present moment there is no respect for brahminical culture. Just like we are trying to make our disciples perfectly men of character. No illicit sex, no intoxication, no gambling, no meat-eating. And people will take it very lightly. They laugh. Because they do not know what is brahminical culture, what is the perfection of human life. So all these are happening and will continue to happen till the end of this age, very, very dangerous. We must always consider. Don't be allured by big, big highways and skyscraper building with full advertisement of wine and cigarette. This is not life. This is not life. Life, here is life. Let anyone come and compare this life in this temple and outside. This is life.

Lecture on SB 1.16.22 -- Los Angeles, July 12, 1974:

Hippy means they have given up bathing, given up eating, given up sleeping, but they cannot give up sex life. And everyone, not only the hippies... Vyavāyonmukha. Ultimately, so many yogis, incarnation and others, others, are coming in your country, but they cannot give up the sex life. You have seen advertisement, so many yogis, they are having sex life. So many incarnation of God. (laughter) Having sex life. You see? Big, big sannyāsīs, swamis. Long, long ago some swami came here. He returned with three woman, and we do not wish to discuss. Many more. You see.

Lecture on SB 2.1.1 -- Delhi, November 4, 1973:

Now we have got to hear so many things. Now what we are doing in this world, in big Delhi city? In the morning we get a bunch of paper to hear about so many advertisements, so many political struggle, and so many things, all useless waste of time. But in our country it is how many pages newspaper nowadays? But in the Western countries, oh, such huge, a big bag. You see? So many, you see? So there are so many things to hear. They are nonsense. Therefore we say śrotavyādiṣu yaḥ paraḥ. This is the... Now, if there had been some political meeting, oh, many hundreds of people would have come to hear. But because we are talking of Kṛṣṇa, nobody is here. Although it is the śrotavyādiṣu yaḥ paraḥ, it is the supreme subject matter to hear. This is the position. This is the position of the material world.

Lecture on SB 2.1.3 -- Vrndavana, March 18, 1974:

So "I am not this body," that is the whole scheme of Vedic knowledge. Apaśya... This is the important point. Apaśyatām ātma-tattvam (SB 2.1.2). Because they do not know what is the necessity of life, therefore they have created so many news. Just like big, big newspaper, bunch of papers, full of rubbish news only, advertisement, cinema. But you won't find anything talking about the necessity of the... (break) So to become a gṛhastha is not bad. But to become unaware of the necessity of the soul, oh, that is bad. The Māyāvādī sannyāsīs, they are sannyāsīs.

Lecture on SB 2.3.11-12 -- Los Angeles, May 29, 1972:

The gross materialists do not believe in the existence of God or the demigods. Nor do they believe that different planets are dominated by different demigods. They are creating a great commotion about reaching the closest celestial body, Candraloka, or the moon, but even after much mechanical research they have only very scanty information of this moon, and in spite of much false advertisement for selling land on the moon, the puffed-up scientists or gross materialists cannot live there, and what to speak of reaching the other planets, which they are unable even to count. However, the followers of the Vedas have a different method of acquiring knowledge.

Lecture on SB 2.3.11-12 -- Los Angeles, May 29, 1972:

As soon as we are disconnected with Kṛṣṇa consciousness, this kind of foodstuff or this kind of living, simple living, will not satisfy you. You'll be tossed by the waves of material nature. As others are being... They are also eating; we are also eating. But in our eating, we have got full satisfaction. And they have no satisfaction. They are eating sometimes here, sometimes there, this restaurant, that restaurant, this place... So many advertisements. So as soon as we dovetail our activities with Kṛṣṇa, or Kṛṣṇa's activities, that is perfection.

Lecture on SB 2.3.18-19 -- Los Angeles, June 13, 1972:

The so-called advanced civilization going to hell, they do not know. Adānta-gobhir viśatāṁ tamisraṁ punaḥ punaś carvita-carvaṇānām (SB 7.5.30). Chewing the chewed. So many advertisement, only for drinking and sex. We go, when we go to the beach, two sides, the advertisement full of drinking and sex. That's all. So animal civilization. Don't be proud of this rascal civilization. There is no meaning of this civilization. And big professor, he says, "Swamiji, there is no life after death." Just see. And he is a professor. He's teacher. This is the position.

Lecture on SB 2.3.20 -- Los Angeles, June 16, 1972:

The same earholes, you hear some radio message, some materialistic news, some advertisement, so many things you can hear. And in the same earholes, you can hear Hare Kṛṣṇa. So the hearing is there. But when you hear something for your sense gratification, that is material, and when you hear something about Kṛṣṇa, that is spiritual. This is the difference between material and spiritual. The things are already there. You have got your ears; you have got your tongue; you have got your hand; you have got your leg; you have got your eyes; everything is there. You can utilize it for material purpose and for spiritual purpose.

Lecture on SB 2.3.23 -- Los Angeles, June 20, 1972:

So if all people become Kṛṣṇa conscious and give up drinking and smoking, the big business, breweries and cigarette manufacturers, will be closed. Similarly, no illicit sex. If people take to Kṛṣṇa consciousness, then so many brothels and clubs and nudies and everything will be closed. So they are afraid of their business; therefore they don't encourage this movement. Because ultimately, if this movement goes on, then where they stand? Everywhere we go, the advertisement is for intoxication, for sex, and for meat-eating. These are the advertisements.

Lecture on SB 3.25.26 -- Bombay, November 26, 1974:

And bhaktyā, the practical example, if you become pure bhakta, then you will forget all this material sense enjoyment. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). This is the test of bhakti. But if you have got taste for material enjoyment and at the same time you advertise yourself that you have become a bhakta, that is not bhakta. One who knows who is a bhakta, immediately detect that "Here is not a bhakta." Ei dharma dadi.(?) He has got the tilaka and kaṇṭhi simply for advertisement. He is not a bhakta, because he has got material taste.

Lecture on SB 3.26.28 -- Bombay, January 5, 1975:

Simply by advertising himself, advertisements will not do. How much you are freed from the anarthas. Viraktir anyatra syāt. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). The example is given: just like if you are hungry, you are hankering after food, but when sufficient food is supplied to you, then the next stage will be: "No, no, I don't want any more. That's all right." "No, no, take more." "No, no, no, no. I am not..." He is satisfied, fully satisfied.

Lecture on SB 4.14.14 -- November 16, 1971, Delhi:

So the point is that a devotee, even he does not know, does not want advertisement, Kṛṣṇa advertises him. Kṛṣṇa advertises him without his intention. Kṛṣṇa wants to see that his devotee is very much advertised as a devotee. Therefore, when Caitanya Mahāprabhu was talking with Rāmānanda Rāya that "Who is the most famous man?" Caitanya Mahāprabhu inquired, asked this question from Rāmānanda Rāya. He answered, "He is the most famous man who is known as a great devotee of Kṛṣṇa. He is the most famous man."

Lecture on SB 5.5.1-2 -- London (Tittenhurst), September 13, 1969:

So however busy we may be, however intelligent we may be, however advanced we may be in material civilization, the real point is sense gratification. I have seen in the Times Square in New York, there are so many advertisements for sense gratification. Advertising, "Here you'll have nice girls. Come on," like that. Freely written, and some naked picture. And so many theaters. The whole idea is sense gratification. That's all.

Lecture on SB 5.5.3 -- Stockholm, September 9, 1973:

Fifty-six years they are advocating this philosophy, Comm... What they have done? Now they are going to hold conferences, how peace. Why not peace by your philosophy, this Communist philosophy? What you could not attain working fifty-seven years, now they will attain by holding another conference. Just see. Just see the rascaldom. They could not improve anything. The same fearful of other countries. I went to Moscow. There, all people are unhappy. Their economic condition is not very developed. Simply advertisement. I was talking with that Professor Kotovsky, I asked him, "Please call for a taxi." So he was sorry, he said, "Swamiji, it is Moscow. it is very difficult to get a taxi." Just see what is the condition of the country. Then he came down personally up to the door, and he showed me one short cut, "Swamiji, if you go like this, in this way, then you'll get to your hotel." Because he was disappointed to give me immediately a taxi. Now we can understand.

Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

Dehambhara-vārtikeṣu, they are simply interested in maintaining this body, that's all. This is only business in the big, big cities, you'll find that business is going on, how to maintain this body. There is advertisement, as you look just like a human being, not some, something advertisement. So that is going on. We, our business at the present moment in conditioned life, nidrayā hriyate naktam. At night we sleep, and vyavāyena ca vā vayaḥ. Vyavāyena means sex. At night our business is to sleep, and to indulge in sex. In this way we are wasting time, night. And daytime, divā cārthehayā rājan kuṭumba-bharaṇena vā (SB 2.1.3). And in the daytime, we are very busy going this side, that side.

Lecture on SB 5.5.34 -- Vrndavana, November 21, 1976:

Those who are gṛhamedhis, they have got many, many things to learn. Just like you see the newspaper, so many subject matter. You'll find different stock exchange report, and this municipal report, and the advertisement, wine advertisement, and meat advertisement. What is that? "Beefeater's" advertisement, and cigarette advertisement, and cinema advertisement, restaurant advertisement even. Gṛheṣu. Nṛṇāṁ santi sahasraśaḥ. Thousands and thousands subject matter you'll find. Here we don't have such newspaper in the Western country. Such a big bunch, at least ten kilos' weight. Is it not? Big, big bunch, throwing. Who will read? But they have the subject matter.

Lecture on SB 6.1.6 -- Bombay, November 6, 1970:

Prabhupāda: Amritsar. How people were anxious to hear. Then there will be the Kumbha-melā. If you go to Kumbha-melā you'll see how from all different parts of the country, millions of people will come to participate.

Devotee: (indistinct)

Prabhupāda: Yes. Millions and millions of people. There is no advertisement but they will come. Government wanted to discourage them in so many ways. In Jagannātha Purī you will find daily, in Vṛndāvana and all sacred places. The Ārya-samājīs, the government, they tried to condemn this temple worship, this...

Haṁsadūta: Nehru.

Lecture on SB 6.1.19 -- Honolulu, May 19, 1976:

One scientist in Delhi, our Delhi festival, he said very nicely that "We scientists, we are just like learning how to bark like dog." Yes. He said very plainly. Because a dog is barking, everyone knows. But if there is a tent and advertisement, yes, that "Mr. such and such will bark like a dog," and people will come and pay ten dollars' fee: "A man is barking. Very wonderful. Let us see." So these rascals, the chemists, they are trying to manufacture living being within test tube, and they are becoming very famous: "Oh, now they are making life in the..." Rascal, there are so many hundreds and millions of life are there, every day being created.

Lecture on SB 6.1.22 -- Indore, December 13, 1970:

I have to talk so many hours to forget, to make him forget what nonsense he has learned. So he should be charged more, this student. And one who comes as blank slate... They have accepted Kṛṣṇa consciousness because they are blank slates. And in India they think that they have learned so many things. Yes. They have learned from Radhakrishnan, they have learned from Aurobindo, they have learned from Vivekananda, the Ramakrishna, this, that, so many nonsense—except Kṛṣṇa. They have learned everything from so many nonsense except Kṛṣṇa. Now here there is so much advertisement of Ramakrishna... Just see these American boys, they do not know even the name of Ramakrishna in America.

Lecture on SB 6.1.52 -- Detroit, August 5, 1975:

Bhaktivinoda Ṭhākura has sung, tā'ra madhye jihwā ati, lobhamoy sudurmati. Amongst all the senses, the tongue, taste, it is very strong. In your country especially, for the tongue so many advertisement: this wine, that wine, varieties of cigarettes, restaurants, roasted beef, so many things, just attracting the tongue, "Please come here. Please come here and be entangled." This advertisement. So one has to control the tongue. Tā'ra madhye jihwā ati, lobhamoy sudurmati. This is very secret science that you have to clear out your path of liberation by controlling the tongue. Then other things will be controlled, the straight line: tongue, then belly, then genital. Therefore in our society we have restricted the tongue: "Don't eat meat. Don't take intoxication." And then, the straight line: "No free use of the genital, illicit sex." These things are required if you want to be free from this material entanglement. This is called tapasya.

Lecture on SB 6.1.63 -- Vrndavana, August 30, 1975:

There is every chance of being influenced by these lusty desires, and that is going on, especially in the Western country. They lusty for fulfilling these lusty desires there are so many clubs at night, nightclubs, bottomless and topless and so many advertisements. This is not civilization. Civilization is peaceful life, and we should be satisfied in simple mode of life and always think of Kṛṣṇa. Therefore Vṛndāvana life is like that, Vṛndāvana life, especially those who are engaged in devotional service. So we have opened this temple to give facility to the elderly section of the human being to come and live with us. We invite all elderly persons, especially retired person. They should come and live with us.

Lecture on SB 7.5.30 -- Mauritius, October 2, 1975:

For example, throughout the whole world there are so many breweries manufacturing liquor. Especially in the Western countries you will find so many, the advertisement, liquor advertisement, whiskey advertisement, cigarette advertisement. And what to speak of slaughterhouse? There are many, many hundreds and thousands of slaughterhouse. And innocent animals are being killed all over the world unnecessarily. People can live with food grains. That is allowed for the all living entities. In the Bhagavad-gītā it is said, annād bhavanti bhūtāni: (BG 3.14) "Simply by growing food grains, both the animals and the man, they can live very happily." And you can grow food grains very easily.

Lecture on SB 7.5.30 -- Mauritius, October 2, 1975:

This morning, while I was walking on the beach, we found so many things, the capsule of the Coca-cola, cigarette butts and so many other things. So what is the necessity of this Coca-cola? You don't find all these things in our society. We don't drink Coca-cola. We don't drink Pepsi-cola. We don't smoke. So many things which are selling in the market in huge quantity by advertisement, by victimizing the poor customer... But they are called unnecessary things. There is no need of such things. But adānta-gobhiḥ, because the senses cannot be controlled, they are making business. They are making business, unnecessary thing. So we have to control the senses. If we really want spiritual life, if we really want to be free from these material clutches, then we have to learn how to control the senses. That is wanted.

Lecture on SB 7.6.6 -- Vrndavana, December 8, 1975:

If one can remain a brahmacārī all through, that is a great benefit. Great benefit. Yan-maithunādi-gṛhamedhi-sukhaṁ hi tuccham. What is the benefit? It is increasing botheration. But they are trying to get out of botheration. Just like we see advertisement, "One, two, three—bās—no more children." And other... "What I shall do?" "Now, kill, that's all. Kill them by contraceptive method or directly. Don't allow more than one, two, three children." They understand that "This is botheration." And the śāstra also says, "Botheration."

Lecture on SB 7.9.8 -- Seattle, October 21, 1968:

Here, in this planet, we are flying in the sky in the outer space with some machine, but there, in that planet, Siddhaloka, the persons are so elevated, either you call materially or spiritually... Actually, they are materially. These are material, that they can fly in the sky without any machine, without any machine. Wherever they like, they can go. Whatever they want, immediately... That is yoga-siddhi. You have heard of so much advertisement of yoga. Actually, when one becomes perfect in yoga, aṣṭa-siddhi-yoga, eight kinds of material perfection, that he can become the smallest... Smaller than the atom he can become. He can go out from anywhere. You lock him in airtight packed, but he'll come out. This is called animā-siddhi.

Lecture on SB 7.9.8 -- Seattle, October 21, 1968:

Just like in the Bhagavad-gītā we understand Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "You give up all other things. Simply you become Kṛṣṇa conscious." This is religion. This is the order, this is the word. So to become Kṛṣṇa conscious is to become religious, is to remain in goodness, and is to make progress and advancement in self-realization. Everything is complete. There is no comparison of any religion with Kṛṣṇa consciousness. We can challenge any religionist, "Come and see, and test and compare." So the same advertisement: "You all, in '69, match this." So nobody can match Kṛṣṇa consciousness, it is so nice.

Lecture on SB 7.9.8 -- Calcutta, March 5, 1972:

Actually you have not arrived, the same thing. You are going, the so-called advertisement, "I am going to the moon planet," but because you cannot stay there, you come down. So we have to stay there, brahma-pada. That brahma-pada staying means devotional service. Brahmeti paramātmeti bhagavān iti śabdyate (SB 1.2.11). So brahma-pada, you can rise up. But if you do not engage yourself in the service of Bhagavān, then again you come down. āruhya kṛcchreṇa paraṁ padaṁ tataḥ patanty adho 'nādṛta-yuṣmad-aṅghrayaḥ (SB 10.2.32). Because they could not engage their service to the lotus feet of Kṛṣṇa, therefore, these so-called sannyāsīs again come down to this material platform and engage their service to the mithyā.

Lecture on SB 7.9.9 -- Montreal, July 6, 1968:

Formerly the brāhmaṇas, real brāhmaṇas, they refused to take any charity from others, even up to this date, because according to Vedic system, when charity was to be given, it is to be given to the brāhmaṇas or the sannyāsīs. That is real charity. Datavyam. They should be given. Because they are always engaged in Brahman, therefore charity given to a brāhmaṇa or a sannyāsī goes to Brahman. That is the idea. At the present moment the advertisement is daridra, daridra-nārāyaṇa: "Charity should be given to the daridra, or the poor." But the Vedas, why they recommended that charity should be given to the brāhmaṇas? And the brāhmaṇas, they do not require. They are so satisfied, but still, people persisted: "The brāhmaṇas should take some charity," because the idea is, if the brāhmaṇas accept the charity, that money goes directly to Brahman, or God. That is the idea.

Lecture on SB 7.9.11-13 -- Hawaii, March 24, 1969:

Just like in India, when we were children, I saw one advertisement by the Remington typewriter machine company that "This machine has given emancipation to the woman class because they have found some job for typewriting." In this way they were advertising. But actually does it mean that because there are so many typewriting machine discovered, the women are emancipated? Rather, they have become dependent. Instead of being dependent at home, they have to go and become a secretary of a third-class person, and unless he gives job, his (her) life is in precarious condition. So is that emancipation? But it was advertised as emancipation.

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 1.13 -- Mayapur, April 6, 1975:

So there will be no scarcity of ācārya, and people will understand Kṛṣṇa consciousness very easily. So make that organization. Don't be falsely puffed up. Follow the ācārya's instruction and try to make yourself perfect, mature. Then it will be very easy to fight out māyā. Yes. Ācāryas, they declare war against māyā's activities, that māyā instructing that "Here is wine. Here is cigarette. Here is that..." In your country these advertisements are very prominent, holding both ways, wine advertisement, cigarette advertisement, naked woman advertisements, and sometimes gambling also, advertisement.

Sri Isopanisad Lectures

Sri Isopanisad, Mantra 10 -- Los Angeles, May 15, 1970:

When we speak in anger, we speak so many nonsense things. Vāco-vegaṁ krodha-vegaṁ manasa-vegaṁ jihvā-vegam. Jihvā-vegam, agitation of the jihvā, tongue. Don't you see? For the agitation of the tongue so many advertisement: "Oh, here is this liquor," "Here is this chicken," "Here is this beef." What for? To satisfy the agitation of the tongue. Does it mean that without beef, without chicken, without liquor, we cannot live? Is it a fact? It is not a fact. For living, we have got so many nice things. God has, Kṛṣṇa has given-īśāvāsyam idaṁ sarvam (ISO 1)—for human being. You can take these grains, these fruits, the nice things, the milk. The milk is produced hugely. It is not for the cow itself, who is producing the milk; it is for human being.

General Lectures

Class in Los Angeles -- Los Angeles, November 15, 1968:

Our Back to Godhead editorial, they have written very nicely that with the change of some politician we are thinking that something new will be done and we shall be happy. Just like there is advertisement, "America Needs Nixon Now." (laughter) People are thinking, "Now, instead of Johnson, when Mr. Nixon will be President, we shall be happy." But they do not know from which stock either this Mr. Johnson or Nixon is coming. The source of supply is the same.

Lecture -- New York, April 16, 1969:

Here is money. He gets, say, one thousand dollar, earns the whole day. Then? Divā cārthehayā rājan kuṭumba-bharaṇena vā (SB 2.1.3). Then shopping. As soon as you get money there are nice shops, all advertising, "Come here. Take this garment. Take this. Take that. Take that car." Always advertisement. Anyone who has got his money in the pocket, he's immediately spending. So for earning money and to spend them or to sleep at night or to enjoy sex life at night. So this is the engagement of a materialistic man throughout the whole day and night.

Lecture at International Student Society -- Boston, May 3, 1969:

Just to make others know that he is a policeman. But his business does not depend on that dress. Similarly, our this dress may be advertisement to others that "We belong to the Kṛṣṇa consciousness group." That is another thing. But Kṛṣṇa consciousness does not depend on dress. Ahaituky apratihatā. Without any reason and without any impediment. Kṛṣṇa consciousness can be executed without any material condition. There is no material condition for advancing in Kṛṣṇa consciousness.

Pandal Lecture at Cross Maidan -- Bombay, March 26, 1971:

Kṛṣṇa says, "Anyone who is engaged in My devotional service, avyabhicāriṇi, without any deviation, twenty-four hours..." We are teaching these boys and girls... This function is meant for engaging them there twenty-four hours in Kṛṣṇa's business. They are going to outside for securing advertisement. It may seem equal that another man has got to secure advertisement and they have also got securing advertisement, but there is gulf of difference. They have gone for Kṛṣṇa, and others, they have gone for sense gratification. That is the difference.

Lecture -- Detroit, July 16, 1971:

I am here for two days. I shall live in an apartment. It may be very nice or not very nice—that is not very important thing. For two days I can live anywhere, even underneath a tree. That does not hamper my business. But I must be very serious about my business. That is intelligence. If I forget my business and simply engage myself how to decorate the apartment, or simply thinking how I shall live here comfortably... Just like I saw one advertisement while coming: "Comfortably living in (indistinct) begins here." I saw. So we are contemplating to live in this material world very comfortably. That has become our business.

Lecture -- Detroit, July 16, 1971:

The proof of diseased condition is that there is birth, death, old age and disease. These are very nicely explained in the Bhagavad-gītā: janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam (BG 13.9). Every effort is being made here to surpass distressed condition and to reach to the platform of happiness. The whole struggle is there. Why people are running by motorcar this way and that way? The background is to be happy, how to become happy. But they are making planning: "I shall be happy in this way. I shall be happy in that way." Just like there is advertisement, "Come on. There are some naked girl pictures." They are inviting, "Come here. You will be happy." So we are planning for happiness.

Lecture at the Hare Krsna Festival at La Salle Pleyel -- Paris, June 14, 1974:

When I say Kṛṣṇa consciousness, it means God consciousness. So human being, human life, is meant for understanding God and become God conscious. In the animal life there is no possibility of understanding God. When we invite by advertisement, "Please come here in this meeting. We shall discuss something about God," the human being comes, not the cats and dogs. This is... (big applause) So human being is the chance given by nature to understand about God. If we do not take chance, if we do not fulfill this chance—that means we have got this chance to understand God—then our next life may not be human being. The soul is within your body. The soul is the part and parcel of God.

Philosophy Discussions

Philosophy Discussion on Sigmund Freud:

Prabhupāda: The cost price of the rectified spirits is about Rs. 1/59 per gallon, and the government is selling at 60 rupees. For us it was five rupees, because we were manufacturers. So why (indistinct)? Restriction. Because unless the government takes this matter in their hands, people will distill... It is not very difficult. There are many illicit distillers also. That's why it is the duty of the excise department to arrest them. My point is that why is the government increasing the price? So that restricting, that people may not pay so much price, they may not drink (indistinct). When the government opens a liquor shop, it does not mean that all of you become drunkards. It is not an advertisement. Similarly, when śāstras give the permission that "You can have sex life by marriage," or "You can eat meat by offering the goat to goddess Kālī," or "You can drink by offering worship to Caṇḍī," it is restricted. Nobody can worship Caṇḍī daily. Nobody can worship Kālī daily. There is also fixed date... Kālī worship can be performed on (indistinct). The (indistinct) comes once a month. So that means restricted. One can eat meat once in a month. But the restriction is not there for eating rice, dahl, ghee, fruit or milk. There is no such restriction.