Advertisement (Conversations)

Expressions researched:
"advertisement" |"advertisements"

1970 Conversations and Morning Walks

Room Conversation -- November 4, 1970, Bombay:

Revatīnandan: The magazine section. Two page particle with nice pictures. You liked it very much.

Prabhupāda: Oh, oh, yes, yes. I remember. She is envious, that "Why two page advertisement, publicity has been..." That's all.

Room Conversation -- December 12, 1970, Indore:

Prabhupāda: You get your degree. That's all right. Finish your education. If I'll be able to open a center, nice center, I shall call so many people, "Come and live with me and be trained up." I am just writing one advertisement. We shall have to publish it. Just read it.

Haṁsadūta: "Wanted: qualified brāhmaṇas for preaching Bhagavad-gītā all over the world. (laughter) Candidates accepted without any discrimination of caste and creed. Apply ISKCON."

Yamunā: Oh, ho, ho, Prabhupāda!

Haṁsadūta: "Life member can send any member of his family for being trained up as a qualified brāhmaṇa who can preach Bhagavad-gītā as it is all over the world." You're going to put this in the newspaper?

Prabhupāda: Huh? Yes.

Haṁsadūta: Oh, that will be nice. (laughter)

Prabhupāda: Yes.

Room Conversation -- December 13, 1970, Indore:

Prabhupāda: No, articles... Daily newspaper means there must be news. News you can purchase from the news collecting company. They will supply it. At very cheap price they'll supply. And you take advertisement. Yes. You'll cover your expenses by getting advertisements and make sufficient profit. Newspaper starting is not a losing business provided you can organize. Just like ordinary newspaper, they give... In daily news... People want to learn daily news, and they supply huge quantity. And those who are advertiser, they are simply concerned how many copies are issued. If you issue 100,000's of copies, then you can charge for each page thousand dollars. They will pay. Two thousand dollars they will pay.

1972 Conversations and Morning Walks

Talk with Bob Cohen -- February 27-29, 1972, Mayapura:

Prabhupāda: The Vedic principle is that one should avoid sex life altogether. The whole Vedic principle is to get liberation from this material bondage. And there are different attachments for this material enjoyment, out of which sex life is the source of topmost enjoyment. The Bhāgavata says that this material world... Puṁsaḥ striyā mithunī-bhāvam etam (SB 5.5.8). Means that a man is attached to woman and woman is attached to man. Not only human society, in animal society also. That attachment is the basic principle of material life. So, a woman is hankering or seeking after the association of a man, and a man is hankering or seeking the association of a woman. Just like we see the, all the fictions, novels, dramas, this cinema, or even ordinary advertisement, simply they depict the attachment between man and woman. Even in tailor's shop you'll find on the window some woman, some man. (break) So this attachment is already there.

1973 Conversations and Morning Walks

Morning Walk -- May 9, 1973, Los Angeles:

Svarūpa Dāmodara: Prabhupāda, I remember an incident in Bombay. That was when I was in Calcutta about, a few years ago. There was a yogī. There was advertisement that he was going to walk on water.

Prabhupāda: No, that is possible.

Room Conversation with Indian Guests -- July 11, 1973, London:

Prabhupāda: Wherever. This is our advertisement.

Guest (2): Advertisement...

Prabhupāda: Demonstration of world religion.

Room Conversation with Indian Ambassador -- September 5, 1973, Stockholm:

Prabhupāda: So why are you talking of this over-population, scarcity of food? Why? Actually the father is God. He's maintaining. And factually we see how many human beings, civilized human beings, are there. The other living beings are many hundred thousand times bigger quantity. If they can be maintained by God, what we have done, that He'll not maintain us? He'll maintain us. He's maintaining. So many people they say, "India is starving." I am Indian. I never see any man starving and died. I've never seen. This is simply advertisement.

Room Conversation -- November 1, 1973, New Delhi:

Prabhupāda: Sarvatra vasanava gatya (?). So if this advertisement attracts some people, then I can remain here.

1974 Conversations and Morning Walks

Morning Walk -- January 7, 1974, Los Angeles:

Prabhupāda: ...for one day's advertisement. And advertise this poster in every paper. You see...

Bali Mardana: I want to do that.

Prabhupāda: Yes.

Bali Mardana: Also I was thinking to have a large scale propaganda in all the college newspapers.

Prabhupāda: Yes.

Bali Mardana: Specifically. To attract...

Prabhupāda: The same, one advertisement.

Morning Walk -- March 14, 1974, Vrndavana:

Prabhupāda: That is important. Otherwise every work is preaching. See that everyone is engaged. There was an advertisement by the railroad department, their monogram was a wheel of carriage and they have written that every employee of the railroad should see that the wheel is running on. Wheel is running on. Now suppose in the office the clerks are working, so how they will see the wheel is running on? Because in the office of railway there is some complaint, there is some claim, there so many things... But that is depending on their wheel. So they should expedite their business so that wheel may not stop, it must go on. It is very nice instruction. So the wheel is going on. Suppose some station has asked for ten wagons immediately, and that requires the sanction of the divisional superintendent. That is his office. So the clerk should help the progress that immediately the sanction is done. Then the wheel will go on. Do you understand? So everyone can help that the railway wheel is going on. Although apparently it will appear that "What this clerk has to do with the wheel going on?" Is it clear?

Room Conversation -- March 20, 1974, Bombay:

Prabhupāda: So therefore their decision is not to encourage these temples and this bhajana. To their point of view, it is useless. So indirectly or directly, they will patronize this. So under the circumstances, we have to make vigorous propaganda, public opinion. You see? Therefore I suggest that various meetings should be arranged in big, big halls and public meeting so that public may understand, at least, that this movement is very important. And let there be advertisement, different subject matter, to invite people here. They may come. Then I will explain. And all my students and others, they may hold, arrange for pan... I'll also speak. In that meeting make a nice gentleman president. In this way, create public opinion so that they will come here and they will sign this, "Yes, here must be one temple."

Morning Walk -- March 23, 1974, Bombay:

Dr. Patel: America is living on advertisement. Right or wrong? I have been studying American, I mean, psychology.

Prabhupāda: Yes. That I understand.

Morning Walk -- April 13, 1974, Bombay:

Prabhupāda: ...accept that process. (break) ...cation. (break) Without any advertisement, without any..., how one can stop this?

Morning Walk -- April 23, 1974, Hyderabad:

Prabhupāda: Just like he is a dog. (break) ...strike. Simply strike, protest. Where is happiness? (break) ...unnecessary spending. Unnecessary spending, then why you have allowed opening cinema? One side advertisement, "Unnecessary spending," and the other side so many rascal things, so people will spend for that.

Akṣayānanda: But they will say, "You must have some time to relax."

Prabhupāda: That is unnecessary. Everyone will say, "What I am spending unnecessarily that is my relax." (break) ...government officer will have a big bungalow and now there is act that "Others, if he has got a big bungalow like this bungalow, this is unnecessary." Now it is prepared to act(?). And for minister, it is relax, and for common man it is unnecessary. This is then... "Smoking for me, it is relax, and for you it is unnecessary." These rascals are preaching like that. If smoking is unnecessary, it is unnecessary for me and for you also. "No. For me it is relax." (break) Is that their advertisement? Save money?

Morning Walk -- June 21, 1974, Germany:

Prabhupāda: Yes. So if for a small government, three bighās of land, you require a personal governor, and such a huge government, millions and millions of universes, how the governor, the Supreme Person, supreme executive, shall not be a person? What is the reason? Actually, at the present moment, people have given up to understand the science of God. That is the defect. They are thinking everything here. Here is advertisement, "Everything here. Come on. Here is a bottle. Here is the pack (peg?). Come on." Everything here. That is the defect. And we are preaching, "Everything is not there." "Everything is lost there," we are preaching. No intoxication. And the material world is preaching, "Everything is there." This is the difference. We are preaching, "Everything is here in Kṛṣṇa, in God." We have... There is a tendency here. Just see. They want to worship Deity. Even on the street side there is such thing. The tendency is to worship Deity, person. I have seen in Rome. In many small lanes, they have got this, yes. Personal worship. So the village men, they are all sleeping now?

Morning Walk at Marine del Rey -- July 13, 1974, Los Angeles:

Bali Mardana: They can make advertisements in the newspaper.

Prabhupāda: Yes. That "On certain plea only, they have stopped our most important ceremony." In this way agitation must go on. And our men, those who took part in political agitation, they should go there and speak everywhere, that "It is religious discrimination."

1975 Conversations and Morning Walks

Morning Walk -- March 11, 1975, London:

Prabhupāda: Very poor men, still, they gather, sixty lakhs, without any advertisement.

Conversation with Devotees -- March 31, 1975, Mayapur:

Prabhupāda: Then we are spending advertisement, for?

Tamāla Kṛṣṇa: Well, sometimes I know... Just... I mean they hire professional firms to assist in public relations work.

Prabhupāda: Not in... What is that?

Tamāla Kṛṣṇa: As an example, last year at Ratha-yātrā, two thousand dollars were spent to hire a professional group to assist them in making up the advertisements and other things, giving them guidance, general assistance...

Prabhupāda: If you get really assistance, there is no harm. Just like sometimes we go to the court; we pay to the lawyer because we are not expert. In that sense, it can be spent.

Room Coversation with Psychiatrist and Indian Boy -- May 12, 1975, Perth:

Prabhupāda: So, everyone is attracted with the woman's body. In your country I have seen the advertisement: "bottomless," "topless..." That is the material attraction. Everyone is in this material world on account of attachment. And similarly, for woman, the man's body is beautiful. So in this way both of them are attached to one another. That is the basic principle of material life. Yan maithunādi-gṛhamedhi-sukhaṁ hi tuccham kaṇḍūyanena karayor iva duḥkha-duḥkham (SB 7.9.45). They become attached. On account of sex life, they become more attached, and therefore both of them remain almost perpetually in this material world, and to satisfy different desires they transmigrate from one body to another.

Morning Walk -- May 14, 1975, Perth:

Prabhupāda: Yes. Such a huge city, if there is no money, they will tax those who are living there more and more. That is the only alternative. If you want actually peaceful life, then produce your own necessities of life and chant Hare Kṛṣṇa and read these books. This is the only solution. There is no other solution. What is the use of running fifty miles by car to go to one's office and sit down in the office and make plan how to exploit others? This way? This is the business:" Make some plan, bluff people, advertisement, and money will come." This is their business. They are not giving anything, simply bluffing. Just like crossword. They are engaged in making solution.

Morning Walk -- July 8, 1975, Chicago:

Sudāmā: And they even indicate, Prabhupāda, on the advertisements that smoking is hazardous for the health.

Prabhupāda: Yes. (break) ...for money, the money which will push them to hell. This is their intelligence. We have to give them intelligence, open their eyes. (break) ...angry first of all because mūrkhāyo 'padeśo hi prakopāya na śāntaye: "If you give good intelligence to the fools and rascals, they will be angry." But still, you have to do it. Just like when Nityānanda Prabhu went to Jagāi-Mādhāi to deliver them, they became angry and injured. So that is preacher. These rascals will be angry, will sometimes do harm to you, and still, you have to do it. That is preaching. Are you understanding what is preaching? Yes. You have to prepare like that. At all risk you have to preach. (break) ...world is full of rascals, and you have to educate them. So according to one's capacity let them preach, prāṇair arthair dhiyā vācā. But everyone can preach to some extent. There is no hindrance.

Room Conversation after Press Conference -- July 9, 1975, Chicago:

Prabhupāda: In advertisement also. Woman's pictures are so many. So why they are taking woman's picture? We also say that maidservant, 1920... Now she has become. Like the woman... There are many men like that. Why not men? Why they are taking advantage of the woman? Why there is no protest, that "Why you are taken?" There are many men who has improved from 1920 up to date. Why don't you give that picture. Why woman's picture? Where is the protest? Whenever there is some fashion dress, the woman's picture is given. Why? Is there any protest by the women for this that, "Why you are taking advantage of woman"?

Jagadīśa: These days the men are doing that also more and more, dressing up so fancy and getting their pictures in the magazines.

Morning Walk -- July 21, 1975, San Francisco:

Prabhupāda: Yes. (break) Very good. So they are selling?

Bahulāśva: This is just a display for the students to see, like advertisement.

Prabhupāda: That's nice.

Morning Walk -- August 12, 1975, Paris:

Prabhupāda: No, they want to be cheated. What can be done? Ye yathā māṁ prapadyante (BG 4.11). Just like the advertisement, "No faith, no philosophy, no restriction." You want all these things; therefore he has come to cheat you: "Yes. No regulation. You can do whatever you like." And then he will praised, "Oh, he is good, good swamiji. He has no restriction. And here is a most conservative swamiji. 'Don't do this. Don't do this. Don't do this.' " They want to be cheated. As soon as you speak the truth they will not accept. They will argue. What is the wrong in illicit sex? Why he's restricting? This is the... They go to guru to teach the guru, not to take lesson from the guru.

Morning Walk -- October 2, 1975, Mauritius:

Prabhupāda: To cleanse the heart, beginning of cleanse the heart, that everyone is cats and dogs and so-called human beings... They are under the bodily concept of life. It has to be cleansed, that "You are not this body." If he understands that, then he will understand other things. This is the beginning of knowledge. But where is that knowledge? No school, no college, teaches this thing. So they remain in ignorance. What is this education if he remains in ignorance? (break) ...kinds of advertisement.

Room Conversation -- October 4, 1975, Mauritius:

Cyavana: But all the travel brochures and the advertisements, they say it's nice here. All the advertising and travel brochures, they say it is nice.

Prabhupāda: Let him say, but prisonhouse, is it nice? That is foolishness.

Morning Walk -- October 12, 1975, Durban:

Prabhupāda: So this time you come and see our temple in Vṛndāvana. We have got, India, four, five temples. We have got in London, New York. In London we have got two temples, big, big. One is very big. In New York we have got, Los Angeles. Everywhere we have got. Here also, yesterday's paper, there was some advertisement, one Mr. Desai.

Morning Walk -- Durban, October 13, 1975 :

Prabhupāda: Everyone is against this movement. So who is coming to save us? Nobody is coming. Kṛṣṇa is saving. Otherwise it would have been stopped long, long ago. I was thinking that “As soon as I shall propose all these things, immediately these American people will ask me to go back home. Instead of go back to Godhead, "You go back to India." (laughter) So it is Kṛṣṇa's kindness that you, a few boys and girls, have accepted this principle. Otherwise who likes this? Nobody likes. Nobody likes. Lord Zetland flatly said, "Oh, it is impossible." This is the life and soul of the modem civilization. just see the advertisement-sex. You see, illicit sex. Who would like our movement? Nobody likes. What is this picture means? Sex, that's all. So many advertise…, wine advertisement, meat-eating, gambling—everything. The modern life is going on the basis of these four principles of sinful life, and we want to stop it. Nobody likes it. Still, we are selling so many books and people are hearing us… (break) (out of car) Why the scientist does not make chemical composition egg?

Room Conversation -- October 14, 1975, Johannesburg:

Prabhupāda: We saw one advertisement. So we are remaining these three, four only?

Room Conversation -- October 14, 1975, Johannesburg:

Prabhupāda: Neither we are after false followers. If you agree, then you come. If you agree—"No illicit sex, no... Yes..." Why? There is no "Why?" You have to accept it. Then you come to me. That's all. If you like, you come; if you don't like, go away. I don't care for you. This is our policy. There is no "why?" You may say, "dogmatic," but it is not dogmatic but it is standard from Bhagavad-gītā, from Vedic literatures. Striya-suna-pana-dyuta yatra papas catur-vidhāh: (SB 1.17.38) "Wherever there are these four kinds of sinful activities, oh, that is very dangerous place." So we have taken it. (break) Now everyone, when there are so many cars... I saw one advertisement, Ford car, that "Bring all '79 cars and compare. Ours is the best." You cannot condemn him. It is advertisement. "Bring all '79 cars, others, and compare with our car." You can have your consent. That is not cheating. So we say like that, that "Bring all knowledge and compare with Bhagavad-gita's knowledge." Now it is up to you if you accept this or don't accept it. That is not cheating. But these rascals, they are simply placing some bogus theory without any authorized statement: "All of a sudden monkey once gave birth." And where is that authority?

1976 Conversations and Morning Walks

Morning Walk -- January 17, 1976, Mayapur:

Tamāla Kṛṣṇa: The college preaching in the month of April is the very best. (break) Do you think something could be written on this wall?

Prabhupāda: Oh, yes, advertisement.

Morning Walk -- March 19, 1976, Mayapura:

Prabhupāda: Yes. Superman, actually. That is the fact.

Satsvarūpa: Śrīla Prabhupāda, today starts a big international convention for the Association for Asian Studies, and we're there. It's in Toronto. We have an advertisement in this book, with Śrī Caitanya-caritāmṛta, with a quote by that Bruce Long. And we have that big sign at our booth: "The largest publisher and distributor of books on the philosophy, culture and religion of India." This shows also with all the exhibitors, we're listed, the Bhaktivedanta Book Trust. And this is where we are, this booth here.

Prabhupāda: So who is taking care?

Morning Walk -- April 8, 1976, Mayapur:

Pañcadraviḍa: ...I saw that these big men, they were taking so many pep pills during the day to do their work, and in the evening they had to take tranquilizers to go to sleep.

Prabhupāda: Yes, I have seen so, so many advertisements. One has to take at least five to six types of.

Room Conversation -- June 18, 1976, Toronto:

Prabhupāda: Vibhrama, the Sanskrit is vibhrama-milita-kriyā. The ārambha, ārambha means endeavor. Very gorgeous. The result is sand and rocks. Going to the moon planet, the ārambha was so much expensive. And the result is to bring some sand and rocks. This is hoax. And another: parvatān muṣakodbhavaḥ. Hoax. There was a great advertisement that the Himalayan mountain is going to deliver a child. So people gathered on, to see, "Oh, such a big mountain. The child must be a very big child." So they went to see there, and they saw one rat is coming from the hole of.... A rat is coming. They expected another Himalayan mountain, and they saw from the holes, one rat is coming. This is going on. And they are satisfied. "Now the Himalaya has delivered the child." One rat. (laughs) This attempt is like Himalayas begetting a child. If some elephant would have come, it would have saved the..., not even elephant, one rat. And in English, another is, "Much ado about nothing."

Room Conversation -- July 10, 1976, New York:

Prabhupāda: He has given advertisement for our books.

Tamāla Kṛṣṇa: Oh, yes, very favorable.

Room Conversation -- July 10, 1976, New York:

Tamāla Kṛṣṇa: "The recipes given below, taken from the Hare Kṛṣṇa Cookbook'—another good advertisement, and they give you at least three or four recipes in here. They give recipes for, the recipes are for...

Prabhupāda: Anyway, he has given more pages for our movement.

Tamāla Kṛṣṇa: Oh, yes, he's given us three, four, five, six, seven, eight, nine, ten, eleven, twelve pages. And the whole magazine, including many advertisements..., actually the nonadvertised part is about fifty-five pages, of which we have twelve. At least one fifth of the book is for Hare Kṛṣṇa. The other groups only have three pages, four pages. And he blasts them mostly. Some of them are really nonsense. Here's one called the Deichman experiment. You stare at a vase...

Prabhupāda: Another meditation.

Room Conversation -- July 18, 1976, New York:

Tamāla Kṛṣṇa: Two people worked the hardest Prabhupāda, Jayānanda and all of his assistants, and Toṣaṇa Kṛṣṇa. He did all of the publicity and advertisement.

Prabhupāda: They should be congratulated.

Room Conversation -- August 10, 1976, Tehran:

Prabhupāda: Some of them may be preaching. In North America.(?) What favorable film will do? You can show our activities, that film may be for our advertisement. Otherwise, in which way, by showing film, film, and film. There are so many films. They see, they see.

Room Conversation -- August 10, 1976, Tehran:

Prabhupāda: That is my opinion, that instead of spending so much money for films, if you spend some money for propagation of book distribution... Any advertisement is good, it never goes in vain, but the film advertisement is very expensive. Very, very expensive.

Ātreya Ṛṣi: It is very true. Very expensive and very much endeavor.

Prabhupāda: Advertisement never goes in vain, that's a fact. But if it is too much expensive, it touches our financial position.

Room Conversation -- August 10, 1976, Tehran:

Prabhupāda: Yes, that is by your preaching. That we have to do. We are doing that. That I have given the example, Nityānanda Prabhu, He faced rebellion, and by His power converted the Jagāi-Mādhāi. By chanting. They injured, Jagāi-Mādhāi injured, and Nityānanda Prabhu said, "Never mind you have injured Me, please chant Hare Kṛṣṇa." That is not advertisement, that is personal behavior.

Jñānagamya: In Dallas where I was there's a town next door, Ft. Worth, there are many rich Baptists, Fort Worth. They have big studio for producing many different films, television shows.

Prabhupāda: These Christian people, they have got money, and still the churches are being closed. What is the effect?

Jñānagamya: They have no potency to their message. It's not the medium, it's their message.

Prabhupāda: Whatever it may be, by their advertisement, the effect is the church is being closed. Eh? Is it not?

Meeting With Member of Parliament, Mr. Krishna Modi -- August 31, 1976, Delhi:

Prabhupāda: This is a good book advertisement. (laughs) "Andhra government falls for Kṛṣṇa..."

Krishna Modi: (laughs) No, he has not written anything. It is only it seems that... What can be said about...

Prabhupāda: Whole government is supporting.

Room Conversation (Bullock Cart SKP) -- September 12, 1976, Vrndavana:

Prabhupāda: So we are presenting God, "Here is God." Kṛṣṇas tu bhagavān svayam. Ete cāṁśa-kalāḥ puṁsaḥ (SB 1.3.28). There are other incarnations, but kṛṣṇas tu bhagavān svayam. That's a fact. So try to present the real fact. It will be effective. If there is real reality, just like first class pure ghee... If one tastes, he'll hanker after. Without any advertisement, by the taste of the ghee, it will go on. Is it not? If you put little pure ghee on the rice, it will be so tasteful, that he'll want it again. But give the pure thing. Kṛṣṇa is the Supreme Personality of Godhead. Try to give Him to the people. And how to take it? Hare Kṛṣṇa. He hasn't got to pay anything. God has given him the tongue. Induce him, chant Hare Kṛṣṇa. And that is the beginning. Sevonmukhe hi jihvādau (Brs. 1.2.234). It begins from the jihvā.

Room Conversation -- October 31, 1976, Vrndavana:

Prabhupāda: I saw in London... Near London there is a village, Chelmsford, and he is Lord Chelmsford. We thought Chelmsford, the big state. (laughter) We were under the impression, Thames River is four times bigger than Ganges and (laughter) it is a canal. When I saw it, it is nothing but a canal. But they advertise this river, very big river. And underneath the water, men are going, and upper and wonderful. Big Ben, that Big Ben advertisement.

Haṁsadūta: Yeah.

Prabhupāda: Parliament. All photograph (laughter) actually. Downing Street, 10 Downing Street, Prime Minister's office and so on. And actually it's all (chuckles) no importance. Parliament, big, big advertisement. People are still going, they are paying fees to see.

Evening Darsana -- December 3, 1976, Hyderabad:

Prabhupāda: We are doing that at Māyāpur. He will not. How strong sense gratification propensity is. This is position of Kali-yuga. They are making propaganda, ruṭi kāpar makān. So we are giving, "Come on, ruṭi, makān, kāpar, you chant Hare Kṛṣṇa." "No. I want wine. I want meat. I want rundi (?)." This is going on. Simply they say, "Ruṭi, kāpar, makān." But no, they want wine, woman, and sense pleasure, that's all. Ruṭi, kāpar, makān is not difficult. You can get. But they want something more. You see how many advertisements for selling wine in your Hyderabad. Is that, ruṭi, kāpar, makān?

Room Conversation on Farm Management -- December 10, 1976, Hyderabad:

Mahāṁśa: No. The people also, there was no advertisement that today there would be a program.

Prabhupāda: So whatever it is required, you do it.

Mahāṁśa: So on tomorrow, I will do the advertisement and show them...

Prabhupāda: Give them very, very first class prasādam.

Morning Walk -- December 27, 1976, Bombay:

Prabhupāda: He does not come again to accept the material body, and he permanently lives in the spiritual world. That is perfection. The modern civilization, they do not know all these things. They are misguiding that "You earn to your best extent. Work very hard like hogs." And there is advertisement "Work hard. The next (?)." They are pulling one trailer, rickshaw, still, their leaders are advising, "Work hard. Work still more hard." A human being is pulling on trailer and rickshaw, and still hard work. And that rascal does not know that this hard work like hogs and dogs will not make the solution. But they are enthusing, "Yes, work hard. Be stout and strong, as if becoming stout and strong will save him. That's not possible.

Morning Walk -- December 30, 1976, Bombay:

Prabhupāda: That every road is there. We have no such thing. (Hindi) But he's not recognized in... Wherefrom he has got the advertisement that in America he has done tremendous work. What they have done?

1977 Conversations and Morning Walks

Morning Discussion about Kumbhamela -- January 8, 1977, Bombay:

Prabhupāda: Sudurlabham. Sudurlabha: it is not very easily obtainable. Labdhvā manuṣyam. Kaumāra ācaret prājño dharmān bhāgavatān... (SB 7.6.1), durlabhaṁ manuṣya... Prahlāda Mahārāja says. Somewhere sudurlabham, somewhere durlabham. Durlabhaṁ manuṣyam. There is no education about the importance of manuṣya janma. They have taken it that we shall die once. Who says that once born, once we get the..., this and then finished? "Once life got." Some...?

Hari-śauri: Sometimes there's an advertisement in the papers, "You only live once, so buy this." They were selling... It was a land advertisement.

Prabhupāda: These rascals, they invent their theories. Kṛṣṇa says, tathā dehāntara prāptir, and these rascals says "Once." Just see.

Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: Yes, he is expert.

Rāmeśvara: And we are trying to print one souvenir book also and take advertisements from local stores and shops. In this way we will also make money.

Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: Why not spend some money for advertisement? It will be noticed.

Gopāla Kṛṣṇa: We can advertise them in prestigious papers like Reader's Digest or printer's...

Prabhupāda: Nice advertisement. Spend some money.

Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: But wherever you advertise, it must be prominent. It must immediately come to the notice. You can spend little more.

Gopāla Kṛṣṇa: Actually, this advertising will also increase our college orders, because even college professors and librarians read papers. So when our salesmen go there, they'll say, "Oh, I saw your advertisement in the papers."

Prabhupāda: On nice pages(?) you just give your... Another proposal was that, some New York or somewhere somebody is proposing to sell individually. Who was that?

Arrival of BBT Manager -- January 9, 1977, Bombay:

Prabhupāda: Yes, bring more money. (Hari-śauri laughs) (break) I am going to spend this money in huge advertisement propaganda. I have given him the idea. Because here in India we haven't got devotees pushing as in USA and America we have got our devotees. They are attacking and pushing. Here there is no such devotee. And therefore I have proposed huge, big advertisement in the paper.

Arrival of BBT Manager -- January 9, 1977, Bombay:

Prabhupāda: That's all. (laughs) Then do it now. And I shall spend all this money for advertisement. That's all.

Room Conversation -- January 10, 1977, Bombay:

Prabhupāda: I called him. Where is that... I made the...

Gopāla Kṛṣṇa: Advertisement.

Prabhupāda: Advertisement, yes. So just exactly to that...

Gopāla Kṛṣṇa: Yes, Śrīla Prabhupāda.

Prabhupāda: Simply I have not added the name.

Room Conversation -- January 10, 1977, Bombay:

Prabhupāda: Then you should also take it as loan.

Gopāla Kṛṣṇa: This all, advertisement?

Prabhupāda: Yes. Certainly. It is business.

Room Conversation -- January 21, 1977, Bhuvanesvara:

Prabhupāda: Yes, that's a fact.

Rāmeśvara: But his movement is so nonsense, he has women sannyāsīs. Swami Māyādevī (laughter). I've seen a picture of his advertisement. "Join our camp..."

Prabhupāda: The woman sannyāsī, Rāmakrishna Mission has.

Morning Walk -- January 24, 1977, Bhuvanesvara:

Prabhupāda: Fight your wife, not with a lion. Poor woman, helpless, no father, no husband, no son. This is the civilization. They are forlorn, and they are forced to take the profession of... What is that? What is that advertisement? Forget... Upper and down...? What is that?

Hari-śauri: Topless, bottomless.

Prabhupāda: Topless, bottomless.

Room Conversation -- February 4, 1977, Calcutta:

Prabhupāda: But the name Kṛṣṇa is there.

Satsvarūpa: Oh yes, everywhere. Kṛṣṇa, Kṛṣṇa.

Prabhupāda: (chuckling) That is our advertisement. What is the heading?

Satsvarūpa: "The Hare Kṛṣṇa Puzzle."

Evening Darsana -- February 15, 1977, Mayapura:

Prabhupāda: Then again operated.

Tamāla Kṛṣṇa: Yes, another operation. Then another thing they were describing that there was a patient who was dying. There was no chance of his recovery, but still, in order to get... The man was a big man. So the television was covering because he was an important political figure. So the doctor performed a big brain operation, even though there was no purpose whatsoever, so that he could get advertised on the television as a very important doctor. And at one point he said, "Now bring in the television," and he cut the man's head and did a whole operation for no purpose at all. The person died anyway. But he was given advertisement that he was the most important surgeon. And they talk amongst themselves. She knew all this.

Prabhupāda: They were arranging my brain operation.

Morning Room Conversation -- February 16, 1977, Mayapura:

Prabhupāda: Innocence, he..., like a child. But ignorant means he has no knowledge; he is animal. So what about the advertisement? He has not done?

Hari-śauri: The book advertisement? Did you see that? Prabhupāda wrote out an advertisement, "Read Hare Kṛṣṇa books, worldwide Hare Kṛṣṇa books, and be happy." Then he listed all the books and where to buy them from.

Prabhupāda: And I gave him 22,000 rupees.

Room Conversation -- February 18, 1977, Mayapura:

Prabhupāda: That is our advertisement.

Tamāla Kṛṣṇa: Yes. Because when a young man, when a child is told by his... When a child is told by his parents, "Don't do something..."

Prabhupāda: They'll do it.

Room Conversation about BTG the Moon -- February 18, 1977, Mayapura:

Prabhupāda: No, it should be continued as "ācārya"

Ādi-keśava: In one place they say that if you read your Perfection of Yoga, you will sleep better.

Tamāla Kṛṣṇa: In the advertisement for the Perfection of Yoga it says that one of the results will be, he says here, "At night you will fall asleep immediately." This is the benefit of reading Perfection of Yoga.

Prabhupāda: (laughing) But he admitted.

Room Conversations -- February 20, 1977, Mayapura:

Tamāla Kṛṣṇa: Yes. "Hare Kṛṣṇa Movement is Bona Fide Religion." You couldn't pay for an advertisement this good.

Prabhupāda: So my mission is now successful.

Evening Darsana -- February 24, 1977, Mayapura:

Pañcadraviḍa: Śrīla Prabhupāda, the text on the back of this magazine here, the back advertisement for the Gītā...

Prabhupāda: Here?

Pañcadraviḍa: ...is very nice wording. It's referring to India.

Prabhupāda: This. Oh, yes. This is the fact.

Room Conversation with Svarupa Damodara -- February 28, 1977, Mayapura:

Prabhupāda: Very nice? Yes. Now see. (laughter) He is one of the person who helped you. When I went to Africa I asked Brahmānanda, "Are you going to support me?" He said, "Yes, I'll do." Then I signed. Otherwise I hesitated, that "These people are denying property..."

Svarūpa Dāmodara: The people are envious of Bombay, especially this man, Sada. He's head of the Trombay that I talked. He was the... Everybody knew about our temple.

Prabhupāda: That is a good advertisement.

Room Conversation -- April 5, 1977, Bombay:

Prabhupāda: That is honest life. Earn your livelihood. Who is the elder?

Gopāla Kṛṣṇa: This pilot. I got a letter from Vrinda De today. He says we are getting very good inquiries from our newspaper advertisement and producing a special catalogue, which we are going to give to everyone who writes and which is going to be cheap, because the American catalogue is very expensive. So he is asking...

Prabhupāda: We wanted some.

Room Conversation -- April 5, 1977, Bombay:

Prabhupāda: They are also ready to...

Girirāja: Yes, because that's the rate I established. We checked the market rate. Plus we want them to give six months of rent in advance, plus we want another benefit from them. I was recently in Hyderabad, and I saw an advertisement in the Hindu paper of Madras by a temple, which advertised the deity of the temple and said you can make a donation, and you can make a donation at any of the branches of the Indian bank, Bank of Madras. So one of the things I have been talking to these banks is when we open a Bombay temple we would like to try this approach here, advertise the Deities, have a small story about the Deities, and say anyone who wants to make a donation can make it at any branch of State Bank of India without any charge. And then the bank must agree to give us this service, collect the money and remit to us. So with the banks who have been coming I have been asking them...

Prabhupāda: They will deposit in Bombay.

Discussions -- May 20-22, 1977, Vrndavana:

Prabhupāda: Big dog. And for that motorcar, so many tire tubes, so many parts, so many men engaged and money, policies and in completion, "Come here and compare with other 1970-year car." Have you seen the advertisement?

Tamāla Kṛṣṇa: Yes.

Prabhupāda: All these things, this is going on. Chevrolet Company adver... "Bring other 1977 model and see what we have done."

Conversation with Svarupa Damodara -- June 21, 1977, Vrndavana:

Prabhupāda: Very good. Their false propaganda... (pause) (break) Scientists, they should seriously charge for the prestige of their Vedic knowledge. "Yes, my... Yes, sir, you are stating." What is this nonsense? "You are creating some rascals? Yes, my lord." In the name of education.

Svarūpa Dāmodara: I made an advertisement in M.I.T. saying that... Korana is the man who synthesized this gene... They thought that might life. So I was putting in an M.I.T. newspaper in the campus, saying that "Korana's gene is not life, and virus is not life. These are all molecules. They have nothing to do with life." So we have a lecture coming up next month, July 10th, in the M.I.T. campus, so three of us are going to speak on life coming from life. Because this is an M.I.T. campus, so there'll be many people from his group coming, because it is directly challenging the biggest group in the United States about this...

Prabhupāda: So do they accept?

Svarūpa Dāmodara: Yeah, and some Indians are on our side, specially this Indian Student's Association, and also there is an association called Indian Association for Greater Boston. The president and the secretary came to me, and they are supporting us.

Prabhupāda: That's nice.

Room Conversation with Mr. Myer -- July 2, 1977, Vrndavana:

Prabhupāda: There was advertisement. So I went to Long Island. That two machines... I asked, "What is the price?" "$150 each." Then he wanted to take away the machines. Machine was all right. And then I told him that "I have got $150 only. If you want to give us, give those two machines." So "All right, you take these all." (laughter) So I gave him $150, whatever I had, and I took the machine. In that machine was printed Back to Godhead. So five hundred copies... How many copies you were selling?

Discussion about Bhu-mandala -- July 5, 1977, Vrndavana:

Prabhupāda: This is their... Apauruṣeyam. Actually India's culture is going on that way. Mass of people, they are going to Prayāga for taking bath. What do they know? They have received it from authorities that if you take bath in such and such place... Ah, lakhs of people will go. That is India's culture. Without any advertisement, without any means, walking hundreds of miles they are coming, yes, that is their culture. And the government is perturbed that people are so prejudiced. So how to make them forget? This is going on. But they don't listen. They just, "If I take bath I'll..." That is the difference between Western and Eastern. And as soon as there is interpretation, it is Māyāvāda. And Caitanya Mahāprabhu has rejected-māyāvādi-bhāṣya śunile haya sarva-nāśa (CC Madhya 6.169). You see in the Kumbhamela how peacefully they are sitting. They are accepting Vedic culture. So nice atmosphere. Simply by going there you'll be satisfied. That is the difference between East and West.

Room Conversation -- October 6, 1977, Vrndavana:

Prabhupāda: Hm. It is very good.

Gopāla Kṛṣṇa: And now we are doing this for the encyclopedia and for the Hindi books. Like our advertisement came in the third page of the Illustrated Weekly of India. It came in Hindustan Times of that Sunday. Plus, we are sending a mail order campaign directly to people's houses. And thousand Gītās in two months is very, very good, Śrīla Prabhupāda.

Hari-śauri: It's just the beginning.

Gopāla Kṛṣṇa: Would you like to see those advertisements? Okay. You saw it earlier. It's the same advertisement in different magazines, and this company is paying for it.

Prabhupāda: Not at our expense.

Gopāla Kṛṣṇa: No. I just give them a little higher commission, but we still make lot of money, plus it is giving us so much publicity. So many bookstores are seeing this advertisement and asking us to give them books.

Prabhupāda: Hm. That's nice.

Gopāla Kṛṣṇa: Plus it increases our prestige—they see so many advertisements of Bhaktivedanta Swami's Bhagavad-gītā.

Prabhupāda: So follow this policy. Don't keep idle money in the bank.

Room Conversation -- October 30, 1977, Vrndavana:

Prabhupāda: You can get advertisement. But we don't want it.

Tamāla Kṛṣṇa: I don't think.... It diminishes the prestige of the publication. By Kṛṣṇa's grace we have no shortage of money.

Prabhupāda: (laughs) Have it. So we shall construct a Yoga-pīṭha Bhaktivedanta Hall.

Room Conversation -- November 2, 1977, Vrndavana:

Prabhupāda: Just like to take advertisement in the magazine. Eh?

Tamāla Kṛṣṇa: Yes. It's the same thing. We're trying to make something ideal. We don't care if anybody does join or doesn't join, but our business is to show the perfect ideal.

Prabhupāda: Jayādvaita?

Jayādvaita: I agree.