God’s another name is given here—Adhokṣaja. Adhokṣaja means . . . adha. Adha means "knocked down."Akṣaja, akṣaja means "direct perceptional knowledge." Direct perceptional knowledge. Just like I am seeing you, you are seeing me—this is direct knowledge. But this knowledge is not perfect. By seeing me you cannot understand me fully, or by seeing you I cannot understand you wholly. I do not know.
Actually I see you are very beautiful, you are very nice, or I can talk with you; but to understand you fully it requires further, further, further, further knowledge. Similarly, that means . . . my point is seeing . . . we acquire knowledge by our senses, by seeing, by touching, by tasting, by hearing, by smelling. When I see something, I appreciate, "Oh, it is very beautiful," or "It is very ugly." That is my knowledge acquired by seeing. I taste something, a nice mango. By smelling I can understand, "Oh, it is very sweet." By hearing I can understand, "Oh, this music is very nice."
So we have got our senses, and by senses we acquire knowledge. But God, God is not to be understood by this direct perception of the senses. That is not possible, because we cannot see directly God. We cannot smell God. We cannot hear. We hear, of course—that is most important thing. Just like every one of us heard that, "God is great." So analyzing all this sensual knowledge, this particular knowledge, by hearing, is the only way for understanding God.
Therefore the Vedic knowledge is called śruti. Śruti. Śruti means to hear. Adhokṣaja—you cannot perceive God by any other senses. You cannot see God, you cannot smell God, you cannot touch God, you cannot taste God—but you can hear. That is a fact. You can hear. So this hearing is very important thing to understand what is God.
So our, this Kṛṣṇa consciousness movement is the hearing process. Hearing process. Just like we chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. We are hearing the name of Kṛṣṇa. By hearing we are understanding what is the form of Kṛṣṇa. The form of Kṛṣṇa, which we are worshiping here, it is by hearing. It is not imagination. It is by hearing.