Prabhupāda: Ah. Those who do not know, they can come to this Kṛṣṇa conscious center and they will understand by hearing the members. Anye anya eva. They do not know. People... We are opening so many centers—why? Because people do not know, and it is our duty to give them chance to know what is Kṛṣṇa. This is preaching. This is... (break) Not that... (break) Because people in general, they do not know what is Kṛṣṇa, we are giving them chance to know Kṛṣṇa. So by knowing Kṛṣṇa what will happen? Yes?
Brahmānanda: Śrutvānyebhya upāsate.
Prabhupāda: Śrutvā evam upāsa... (break) They'll inquire. They'll see how we are worshiping Kṛṣṇa, how we are offering prasādam, how we are offering ārati, how we are serving. (break) And they also learn... Then? What is this?
Brahmānanda: Te 'pi cātitaranty eva...
Prabhupāda: Te 'pi ca atitaranti. They also can go back to home, back to Godhead by learn... (break) It is school. We are teaching others. Unfortunately, they do not take chance of learning this great science. They are so unfortunate. We are canvassing, we are going door to door, we are publishing books, we are flattering them, "Please come here. Take prasādam. Hear something from Bhagavad..." "No." They have no time. They have no time. They are working like cats and dogs. They will agree to go to..., transfer this body, from this body to another abominable body, but they'll not try to stop this repetition of birth and death. Māyā is so strong.
So it is our duty to preach, to broadcast the message of Bhagavad-gītā as far as possible. That is our duty. It is not that it is a formality. It is not formality; it is our duty. Because Kṛṣṇa, we have accepted... We are eternally servant of Kṛṣṇa. That we forgot. Now, in this life, we have surrendered to Kṛṣṇa and accepted His service. "Kṛṣṇa, so long I forgot. I am Your eternal servant, but I forgot. Now, in this life, I can understand. Therefore I surrender unto You." This is our life. Kṛṣṇa consciousness people means this is, that "Kṛṣṇa, I forgot You. I forgot my relationship with You. But now I have come to know that I am Your eternal servant. Therefore engage me."