Rāmeśvara: If you want to sell some product, you may make so many claims, and then the public will buy. So sometimes we quote these psychologists who have done studies that "If you chant Hare Kṛṣṇa, there are some good effects."
Prabhupāda: Good there is undoubtedly. If you eat something, there will be some effect of eating. But if it is properly eaten, properly made, it will be, have better effect. That is the idea.
Rāmeśvara: We were thinking that something is better than nothing.
Prabhupāda: No.
Hari-śauri: If you advertise the mahā-mantra gives some material benefit, isn't that an offense?
Prabhupāda: Then that is aparādha.
Hari-śauri: Yes.
Prabhupāda: That is aparādha.
Hari-śauri: One of the ten offenses.
Rāmeśvara: 'Cause sometimes when we interview these people who are chanting, they speak from their own realization, and it is not exactly the version of Śukadeva Gosvāmī, it is not..., but it is their own realization, whatever little bit they have realized.
Prabhupāda: No, no. They may chant, but they must understand that the chanting process, that will be more effective. That they must know. Chanting is open. Anyone can chant, but they must know it, that "If I chant in the proper process, then it will be effective."
Rāmeśvara: It must be clear to them that the goal is love of God, not something material.
Prabhupāda: Yes. Premā pum-artho mahān. That is wanted. There is one word by Bhaktivinoda Ṭhākura, nāmākṣara bahir haya nāma nāhi haya: "The... Simply the alphabets are coming, but that is not nāma." Nāmākṣara, Hare Kṛṣṇa, the alphabets, are coming out, but it is not the holy name.