Prabhupāda: No, no, they must have some name of God. "I am" is not the name. That is false conception.
Guests (Hṛdayānanda): They say it's something very personal.
Prabhupāda: No. When you ask name, that is personal.
Lady: God?
Prabhupāda: God means controller. God is not name. Just like the president, Mr. Ford. That is name, and president is the controller. So every controller has got name. So why the supreme controller will not have any name? That is ignorance.