So people do not understand this. He's very proud of having a nice body and nice name. "I am American," "I am Indian," "I am this," "I am German." So what is this, German, American, Indian? A bogus name and bogus form, that's all. It has no value. Just make Kṛṣṇa minus, everything is zero, finished. This is fact. But people are so rascal, they do not understand this fact. Who can deny it? If the body, the American body or Indian body, or good name and big name, it has no consciousness, then what is the value? No value. Therefore it is said that,
- bhagavad-bhakti-hīnasya
- jātiḥ śāstraṁ japas tapaḥ
- aprāṇasyeva dehasya
- maṇḍanaṁ loka-rañjanam
So Kṛṣṇa consciousness means... Consciousness is there. But this consciousness, what is this Kṛṣṇa consciousness? This is Kṛṣṇa consciousness. We have forgotten Kṛṣṇa; therefore we simply say "consciousness." Really consciousness means Kṛṣṇa consciousness, because without Kṛṣṇa, you cannot have consciousness.