Pradyumna: "Death is therefore taken as the representative of God for the atheist class of men. The devotee realizes the presence of God by devotional service, whereas the atheist realizes the presence of God in the shape of death. At death everything is finished, and one has to begin a new chapter of life in a new situation, perhaps higher or lower than the last one. In any field of activity, political, social, national or international, the results of our actions will be finished with the end of life. That is sure. Bhakti-rasa, however, the mellow relished in the transcendental loving service of the Lord, does not finish with the end of life. It continues perpetually and is therefore called amṛta, that which does not die, but exists eternally."
Prabhupāda: Yes. Rasa. Rasa means mellow. Everything we have, there is a rasa. Without rasa, we do not deal in anything. So this material rasa or mellow, which we relish in our daily dealings... Suppose our dealings with wife, children, friends or others, enemy also. There is a rasa. When we kill our enemy, there is also some pleasure rasa. When we see something ghastly... In European and Western countries, they want to see some ghastly things in the television. So they enjoy rasa. There is some rasa, relishment. Otherwise, how they are all day, practically, they are sitting before the television and seeing?