Attracted by Krsna

Expressions researched:
"attracted by Krsna" |"attracted by Lord Krsna" |"attracted by young boy, Krsna" |"attracted by your son Krsna"

Notes from the compiler: Does not include "Krsna-katha", "Krsna consciousness", or "Krsna's"

SB Canto 4

Only a devotee of the Lord, who is attracted by Kṛṣṇa, can escape the lures of woman. Once one is attracted by Kṛṣṇa, the illusory energy of the world cannot attract him.

SB 4.24.12, Purport:

It is sometimes understood that a person becomes lusty just by hearing the tinkling of bangles on the hands of women or the tinkling of ankle bells, or just by seeing a woman's sari. Thus it is concluded that woman is the complete representation of māyā. Although Viśvāmitra Muni was engaged in practicing mystic yoga with closed eyes, his transcendental meditation was broken when he heard the tinkling of bangles on the hands of Menakā. In this way Viśvāmitra Muni became a victim of Menakā and fathered a child who is universally celebrated as Śakuntalā. The conclusion is that no one can save himself from the attraction of woman, even though he be an exalted demigod or an inhabitant of the higher planets. Only a devotee of the Lord, who is attracted by Kṛṣṇa, can escape the lures of woman. Once one is attracted by Kṛṣṇa, the illusory energy of the world cannot attract him.

SB Canto 6

We request all the members of the Kṛṣṇa consciousness movement, both men and women, not to be attracted by bodily features but only to be attracted by Kṛṣṇa.

SB 6.18.41, Purport:

Lord Kṛṣṇa personally says, striyo vaiśyās tathā śūdrās te 'pi yānti parāṁ gatim: whether one is a woman, śūdra or vaiśya, not to speak of being a brāhmaṇa or kṣatriya, everyone is fit to return home, back to Godhead, if he strictly follows the instructions of the spiritual master and śāstra. We therefore request all the members of the Kṛṣṇa consciousness movement—both men and women—not to be attracted by bodily features but only to be attracted by Kṛṣṇa. Then everything will be all right. Otherwise there will be danger.

SB Canto 7

The typical examples of such attraction are found in Vṛndāvana, where everything and everyone is attracted by Kṛṣṇa.

SB 7.5.14, Purport:

For iron to be attracted by a magnet is natural. Similarly, for all living entities to be attracted toward Kṛṣṇa is natural, and therefore the Lord's real name is Kṛṣṇa, meaning He who attracts everyone and everything. The typical examples of such attraction are found in Vṛndāvana, where everything and everyone is attracted by Kṛṣṇa. The elderly persons like Nanda Mahārāja and Yaśodādevī, the friends like Śrīdāmā, Sudāmā and the other cowherd boys, the gopīs like Śrīmatī Rādhārāṇī and Her associates, and even the birds, beasts, cows and calves are attracted. The flowers and fruits in the gardens are attracted, the waves of the Yamunā are attracted, and the land, sky, trees, plants, animals and all other living beings are attracted by Kṛṣṇa. This is the natural situation of everything in Vṛndāvana.

Just contrary to the affairs of Vṛndāvana is the material world, where no one is attracted by Kṛṣṇa and everyone is attracted by māyā.

SB 7.5.14, Purport:

Just contrary to the affairs of Vṛndāvana is the material world, where no one is attracted by Kṛṣṇa and everyone is attracted by māyā. This is the difference between the spiritual and material worlds. Hiraṇyakaśipu, who was in the material world, was attracted by women and money, whereas Prahlāda Mahārāja, being in his natural position, was attracted by Kṛṣṇa. In replying to Hiraṇyakaśipu's question about why Prahlāda Mahārāja had a deviant view, Prahlāda said that his view was not deviant, for the natural position of everyone is to be attracted by Kṛṣṇa. Hiraṇyakaśipu found this view deviant, Prahlāda said, because of being unnaturally unattracted by Kṛṣṇa. Hiraṇyakaśipu therefore needed purification.

When one is purified he is attracted by Kṛṣṇa and begins to serve Kṛṣṇa instead of serving māyā.

SB 7.5.14, Purport:

As soon as one is purified of material contamination, he is again attracted by Kṛṣṇa (sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170)). In the material world, everyone is contaminated by the dirt of sense gratification and is acting according to different designations, sometimes as a human being, sometimes a beast, sometimes a demigod or tree, and so on. One must be cleansed of all these designations. Then one will be naturally attracted to Kṛṣṇa. The bhakti process purifies the living entity of all unnatural attractions. When one is purified he is attracted by Kṛṣṇa and begins to serve Kṛṣṇa instead of serving māyā. This is his natural position. A devotee is attracted by Kṛṣṇa, whereas a nondevotee, being contaminated by the dirt of material enjoyment, is not.

Unless one is free from all material desire, one cannot be attracted by Kṛṣṇa.

SB 7.5.14, Purport:

One must be freed from all the sinful dirt of material existence. Everyone in this material world is contaminated by material desire. Unless one is free from all material desire (anyābhilāṣitā-śūnyam (Bhakti-rasāmṛta-sindhu 1.1.11)), one cannot be attracted by Kṛṣṇa.

CC Madhya-lila

One should engage in transcendental worship in order to be fit for being attracted by Kṛṣṇa, the all-attractive.

CC Madhya 8.139, Purport:

A person who is properly purified and initiated by the spiritual master worships the Supreme Personality of Godhead, Kṛṣṇa, by chanting this mantra, the Kāma-gāyatrī with the kāma-bīja. As the Bhagavad-gītā (18.65) confirms, one should engage in transcendental worship in order to be fit for being attracted by Kṛṣṇa, the all-attractive.

One is not usually attracted by Kṛṣṇa in the material world, but as soon as one is liberated from material conditioning, he is naturally attracted.

CC Madhya 8.139, Purport:

Since every living entity is part and parcel of Kṛṣṇa, Kṛṣṇa is naturally attractive. Due to the material covering, one's attraction for Kṛṣṇa is checked. One is not usually attracted by Kṛṣṇa in the material world, but as soon as one is liberated from material conditioning, he is naturally attracted. Therefore it is said in this verse, sarva-cittākarṣaka: "Everyone is naturally attracted by Kṛṣṇa." This attraction is within everyone's heart, and when the heart is cleansed, that attraction is manifested (ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇam (CC Antya 20.12)).

When one is situated on the platform of self-realization, he can certainly be easily attracted by Kṛṣṇa and become a servant of the Lord.

CC Madhya 17.137, Purport:

When one understands that he belongs not to the material world but to the spiritual world, one is called liberated. Being situated in the spiritual world is certainly pleasurable, but those who realize the transcendental name, form, qualities and pastimes of Lord Kṛṣṇa enjoy transcendental bliss many times more than one who has simply realized the self. When one is situated on the platform of self-realization, he can certainly be easily attracted by Kṛṣṇa and become a servant of the Lord.

CC Madhya 24.116, Translation:

By the mercy of Śrīla Vyāsadeva, Śukadeva Gosvāmī was attracted by the pastimes of Lord Kṛṣṇa. Being thus attracted by Kṛṣṇa's transcendental qualities, he also became a devotee and engaged in His service.

CC Madhya 24.134, Translation:

One who has attained his constitutional position by the strength of devotional service attains a transcendental body even in this lifetime. Being attracted by Lord Kṛṣṇa's transcendental qualities, he fully engages in service at His lotus feet.

CC Madhya 24.168, Translation:

Ātmā’ also means "endeavor." Being attracted by Kṛṣṇa's transcendental qualities, some saints make a great endeavor to come to the point of rendering service to Him.

Nectar of Devotion

To be attracted by the qualities of Kṛṣṇa means to be attracted by Kṛṣṇa Himself, because there is no real distinction between Kṛṣṇa and His qualities.

Nectar of Devotion 26:

There is no difference between Kṛṣṇa and His body, and therefore the transcendental features pertaining to His body are the same as Kṛṣṇa Himself. But because these qualities stimulate the devotee's ecstatic love, they have been analyzed as separate causes of that love. To be attracted by the qualities of Kṛṣṇa means to be attracted by Kṛṣṇa Himself, because there is no real distinction between Kṛṣṇa and His qualities. Kṛṣṇa's name is also Kṛṣṇa. Kṛṣṇa's fame is also Kṛṣṇa. Kṛṣṇa's entourage is also Kṛṣṇa. Kṛṣṇa and everything related with Kṛṣṇa which gives stimulation to love of Kṛṣṇa are all Kṛṣṇa, but for our understanding these items may be considered separately.

Krsna, The Supreme Personality of Godhead

"My dear Nanda, we do not know why we are so attracted by your son Kṛṣṇa. We want to forget Him, but this is impossible."

Krsna Book 26:

Another one of the friends of Nanda Mahārāja said, "My dear Nanda, we do not know why we are so attracted by your son Kṛṣṇa. We want to forget Him, but this is impossible. Why are we so naturally affectionate toward Him? Just imagine how wonderful it is! On one hand He is only a boy of seven years, and on the other hand there is a huge hill like Govardhana Hill, and He lifted it so easily! O Nanda Mahārāja, we are now in great doubt—your son Kṛṣṇa must be one of the demigods. He is not at all an ordinary boy. Maybe He is the Supreme Personality of Godhead."

When a person becomes attracted by Kṛṣṇa and is in full Kṛṣṇa consciousness, he does not care for any worldly duties, even though very urgent.

Krsna Book 29:

While all the gopīs were hurriedly leaving their respective places, their husbands, brothers and fathers were all struck with wonder to know where they were going. Being young girls, they were protected either by husbands, elder brothers or fathers. All their guardians forbade them to go to Kṛṣṇa, but they disregarded them. When a person becomes attracted by Kṛṣṇa and is in full Kṛṣṇa consciousness, he does not care for any worldly duties, even though very urgent. Kṛṣṇa consciousness is so powerful that it gives everyone relief from all material activities.

Śukadeva Gosvāmī therefore assured King Parīkṣit that he should always rest assured that one who is attracted by Kṛṣṇa attains liberation from material bondage because Kṛṣṇa is the transcendental master of all mystic power.

Krsna Book 29:

The conclusion should be that the salvation of those who are engaged in preaching Kṛṣṇa consciousness in the world is guaranteed in all circumstances. But such preachers never care for salvation, because factually one who is engaged in Kṛṣṇa consciousness, devotional service, has already achieved salvation. Śukadeva Gosvāmī therefore assured King Parīkṣit that he should always rest assured that one who is attracted by Kṛṣṇa attains liberation from material bondage because Kṛṣṇa is the transcendental master of all mystic power.

Wives of Kṛṣṇa were exquisitely beautiful, and each one of them was attracted by Kṛṣṇa's eyes.

Krsna Book 61:

All the princesses who were wives of Kṛṣṇa were exquisitely beautiful, and each one of them was attracted by Kṛṣṇa's eyes, which were just like lotus petals, and by His beautiful face, long arms, beautiful ears, pleasing smile, humorous talk and sweet words. Influenced by these features of Kṛṣṇa, they all used to dress themselves very attractively, desiring to attract Him by their feminine bodily appeal. They exhibited their feminine characteristics by smiling and moving their eyebrows, thus shooting sharp arrows of conjugal love just to awaken Kṛṣṇa's lusty desires for them. Still, they could not arouse Kṛṣṇa's mind or His sexual appetite. This means that Kṛṣṇa never had any sexual relations with any of His many wives, save and except to beget children.

"From the very beginning my mind was attracted by Lord Kṛṣṇa, and thus I considered the garlanding of the Lord my great victory."

Krsna Book 83:

"My curling hair encircled my face, which shone with a bright luster due to the reflection of my various earrings. My eyes blinking, I first observed all the princes present, and when I reached my Lord I very slowly placed the golden necklace on His neck. As I have already informed you, from the very beginning my mind was attracted by Lord Kṛṣṇa, and thus I considered the garlanding of the Lord my great victory. As soon as I placed my garland on the neck of the Lord, there sounded immediately the combined vibration of mṛdaṅgas, paṭaha and ānaka drums, conchshells, kettledrums and other instruments, causing a tumultuous sound, and while the music played, expert male and female dancers began to dance, and singers began to sing sweetly."

Bhagavad-gita As It Is Lectures

Gopīs, when they were attracted by Kṛṣṇa at midnight... Kṛṣṇa was playing flute, and they became attracted and they left home.

Lecture on BG 2.6 -- London, August 6, 1973:

Actually, the gopīs are eternal associates of Kṛṣṇa. Ānanda-cinmaya-rasa-pratibhāvitābhiḥ (Bs. 5.37). They are expansions of Kṛṣṇa, Kṛṣṇa's pleasure potency expansion. They are meant for Kṛṣṇa's pleasure. They are not ordinary women. But superficially, just to teach us how to love Kṛṣṇa at the risk of anything... Therefore gopīs, when they were attracted by Kṛṣṇa at midnight... Kṛṣṇa was playing flute, and they became attracted and they left home. Some of them were locked up. They gave up their life even. They were so much attracted.

To become attracted by Kṛṣṇa, that is our normal condition.

Lecture on BG 2.8-12 -- Los Angeles, November 27, 1968:

Devotee: It says in the Śrīmad-Bhāgavatam that Vyāsadeva was afraid that Sūta Gosvāmī when he was born would leave home because he was already a liberated soul.

Prabhupāda: Yes.

Devotee: But he was attracted to Kṛṣṇa's pastimes. So what...?

Prabhupāda: Yes. That is the sign of liberated soul. Because to become attracted by Kṛṣṇa, that is our normal condition. So he was liberated; therefore normally he became attracted with Kṛṣṇa's pastimes. That is his normal life. One who is not attracted by Kṛṣṇa's pastimes, he will be attracted by President Johnson's pastimes.

You have to increase your attachment for Kṛṣṇa, or God. Then your mind becomes completely attracted by Kṛṣṇa.

Lecture on BG 7.1 -- Sydney, February 16, 1973:

That is Kṛṣṇa is recommending there, that asakti means attachment. So this attachment comes after passing over so many different stages of devotional service. So Kṛṣṇa's recommending mayy āsaktaḥ: you have to increase your attachment for Kṛṣṇa, or God. So by practicing this process you come to the stage of asakti, mayy āsakta-manāḥ. Then your mind becomes completely attracted by Kṛṣṇa. Tato bhāvas, then ecstasy. Sādhakānām ayaṁ premnaḥ prādurbhāve bhavet kramaḥ. These are the different stages to develop your love for God, or Kṛṣṇa.

This yoga system, bhakti-yoga system, means you should be only attracted by Kṛṣṇa.

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

We have got attraction for so many things in this material world. Somebody has got attraction for his family, somebody has got attraction for his wife, children, or somebody has got attraction for some sporting, or somebody has attraction for his country, so on, so on. We have got attraction. That is not a new thing. We have got attraction, but we have got attraction in different subject matter, material. So this yoga system, bhakti-yoga system, means you should be only attracted by Kṛṣṇa. That is wanted.

Srimad-Bhagavatam Lectures

Kaṁsa was also attracted by Kṛṣṇa. He was attracted to Kṛṣṇa as enemy.

Lecture on SB 1.1.1 -- London, August 7, 1971:

When we say "Kṛṣṇa" name of God, that means He's all-attractive. All-attractive means He's not only attractive to the devotees but to the nondevotees. It's not that Kṛṣṇa is one-sided, He's attractive to the devotees. No. To the nondevotees also. Just like Kaṁsa. Kaṁsa was also attracted by Kṛṣṇa. He was attracted to Kṛṣṇa as enemy. There are two kinds of attraction. We can become attracted to somebody as friend as well as enemy. That is also attraction.

If you do not become attracted by Kṛṣṇa or Kṛṣṇa consciousness, then, simply you are wasting time.

Lecture on SB 1.2.6 -- Delhi, November 12, 1973:

You do your work, duty. Dharma means duty. You are very dutiful. Do your duty nicely, but see by executing your duty whether you are developing your love for Kṛṣṇa. That is the criterion. If it is not done so, if you are in the blindness, then it is said that notpādayed yadi ratim. If you do not become attracted by Kṛṣṇa or Kṛṣṇa consciousness, then, śrama eva hi kevalam, simply you are wasting time.

So He was so beautiful that 16,108 very, very beautiful women, they were attracted by Kṛṣṇa, the most beautiful.

Lecture on SB 1.5.35 -- Vrndavana, August 16, 1974:

God means the wisest, the richest, the most powerful, the most beautiful. So He was so beautiful that 16,108 very, very beautiful women... And this is married. And unmarried, many millions, they were attracted by Kṛṣṇa, the most beautiful. Śyāmasundara. His name is sundara, very beautiful. Although śyāma, blackish, still He's so attractive.

When one is attracted by Kṛṣṇa, Madana-mohana, Madana means lusty desires. He is so attractive that one forgets lusty desires.

Lecture on SB 1.7.22 -- Vrndavana, September 18, 1976:

Very abominable happiness, maithunādi. It is kaṇḍūyanena karayor iva duḥkha-duḥkham. It is entailed with so many sufferings. Either illicit or legal, there is suffering. So this is saṁsāra. This is the key of saṁsāra, to keep one packed up, compact in these material desires. So, so many things are there, apavarga. But Kṛṣṇa is the only means. When one is attracted by Kṛṣṇa, Madana-mohana... Madana means lusty desires. And Kṛṣṇa, Madana-mohana. He is so attractive that one forgets lusty desires. Therefore His name is Madana-mohana.

Nectar of Devotion Lectures

Similarly, Kṛṣṇa is attractive, and we are part and parcel of Kṛṣṇa. We are also attracted by Kṛṣṇa.

The Nectar of Devotion -- Bombay, December 26, 1972:

So the Kṛṣṇa consciousness movement means to give these people a chance to associate with devotees and thus become attracted to Kṛṣṇa. That is required. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. Mayy āsakta, to become attracted by Kṛṣṇa. Kṛṣṇa means attractive, Kṛṣṇa. Akasatira-śakti. Kṛṣṇa means attractive. Just like magnetic stone, attractive, naturally the iron... But the iron, if it is rusty, it cannot attract. It cannot attract. Similarly, Kṛṣṇa is attractive, and we are part and parcel of Kṛṣṇa. We are also attracted by Kṛṣṇa. But because we are now covered by the māyā rust, we are not attracted. This māyā rust has to be polished; then you'll be attracted. Otherwise Kṛṣṇa is attractive. Kṛṣṇa means attractive.

Our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement.

The Nectar of Devotion -- Vrndavana, November 11, 1972:

The attraction for this material world becomes more and more tight. This is called madana, attraction by madana. But our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement. Unless you become attracted by the beauty of Kṛṣṇa, we must have to be satisfied by beauty of this false beauty of this material world.

Madana is attracting everyone, sex life, and Kṛṣṇa, when one is attracted by Kṛṣṇa, then madana also becomes defeated.

The Nectar of Devotion -- Vrndavana, November 11, 1972:

"As soon as I think of sex intercourse, immediately my mouth becomes turned aside and I want to spite on it." So therefore Kṛṣṇa is Madana-mohana. Madana is attracting everyone, sex life, and Kṛṣṇa, when one is attracted by Kṛṣṇa, then madana also becomes defeated. So as soon as madana becomes defeated, we conquer over this material world. Otherwise it is very difficult.

Ordinary men will consider that gopīs were attracted by Kṛṣṇa in lusty desire.

The Nectar of Devotion -- Vrndavana, November 12, 1972:

Just like the gopīs, they took shelter of Kṛṣṇa superficially by lusty desire. But it was not lusty desire. It was pure love. But in the material world same thing will be considered as lusty desire. So where is the difference between love of God and lusty desire? Because ordinary men will consider that gopīs were attracted by Kṛṣṇa in lusty desire. So Caitanya-caritāmṛta Kaja, Kṛṣṇadāsa Kavirāja Gosvāmī, he says that there is difference between material lusty desire and love of God. He has compared that love of God is just like gold, and lusty desire is just like iron. So the difference between lusty desire and love of God is: in the material world, which is going on as love, that is lusty desire.

Sri Caitanya-caritamrta Lectures

Even Cupid becomes attracted by Kṛṣṇa. We are attracted by Cupid, but Cupid is attracted by Kṛṣṇa. Therefore His name is Madana-mohana.

Lecture on CC Adi-lila 1.15 -- Mayapur, April 8, 1975:

Kṛṣṇa is the most expert in this conjugal love. Kṛṣṇa... Therefore we have to submit, surrender to Kṛṣṇa. Suratau paṅgoḥ. We are very much feeble and very slow. And so far our sex impulse is concerned, here is especially mentioned, Madana-mohana. Sex impulse is called Cupid, Madana. But if we become staunch devotee of Kṛṣṇa, this material sex impulse will vanish. Because Cupid becomes, I mean to say, attracted. Even Cupid becomes attracted by Kṛṣṇa. We are attracted by Cupid, but Cupid is attracted by Kṛṣṇa. Therefore His name is Madana-mohana. That is the only remedy.

The elderly persons and the elderly gopīs, mother Yaśodā and her other friends—all are attracted by Kṛṣṇa. This is Vṛndāvana life.

Lecture on CC Madhya-lila 8.128 -- Bhuvanesvara, January 24, 1977:

It is village, and the central point is Kṛṣṇa. This is Vṛndāvana life. There the gopīs, they are village girls and the cowherd boys, they are also village boys. Nanda Mahārāja is the head of the village, agriculturist. Similarly, the elderly persons and the elderly gopīs, mother Yaśodā and her other friends—all are attracted by Kṛṣṇa. This is Vṛndāvana life. They even did not know what is Kṛṣṇa. They did not know by reading Vedas, Purāṇas, Vedānta, to understand Kṛṣṇa. But their natural affection was for Kṛṣṇa.

Festival Lectures

Why He should not be attracted by Rādhārāṇī? Very simple truth. And why Rādhārāṇī should not be attracted by Kṛṣṇa?

Ratha-yatra -- Los Angeles, July 1, 1971:

If I have got an instinct to love others, so why God shall not, God will not have this instinct to love others? If I have got attraction for the opposite sex, why God should not have? Why He should not be attracted by Rādhārāṇī? Very simple truth. And why Rādhārāṇī should not be attracted by Kṛṣṇa? But the difference is: here everything is false. False means the attraction is not real attraction. But there the attraction is real.

Apparently it appears that gopīs, they were attracted by young boy, Kṛṣṇa, and for their sense gratification they made friendship with Kṛṣṇa. No. That is not the fact.

His Divine Grace Srila Bhaktisiddhanta Sarasvati Gosvami Prabhupada's Disappearance Day, Lecture -- Hyderabad, December 10, 1976:

So we have to find out ways how to turn the current. The current is sense enjoyment. Material life means the current is sense enjoyment, and this current has to be turned-sense enjoyment of Kṛṣṇa. Sense enjoyment is there, but the material civilization, the misled civilization, is that the sense gratification is taken personal. When this sense gratification will be turned towards Kṛṣṇa, then our life is successful. Just like gopīs. Apparently it appears that gopīs, they were attracted by young boy, Kṛṣṇa, and for their sense gratification they made friendship with Kṛṣṇa. No. That is not the fact. The fact is that gopīs used to dress themselves nicely because by seeing them, Kṛṣṇa will be satisfied, not that for their sense gratification.

Arrival Addresses and Talks

So this is the test, to make people prepared for being attracted by Kṛṣṇa. This is Kṛṣṇa consciousness movement.

Arrival Address -- Los Angeles, June 20, 1975:

If you see one has no information of Kṛṣṇa, then he is mūḍha. We haven't got to study more: whether he is Kṛṣṇa conscious, whether he has got any portion of his heart attracted, attached to Kṛṣṇa. Kṛṣṇa means attraction. So whether he has been attracted by Kṛṣṇa. That is our natural position—to become attracted by Kṛṣṇa. Kṛṣṇa means all-attractive. Just like the magnetic stone attracts the iron. It is natural. And if the iron is covered with dirt, then it does not become attracted. So this is the test, to make people prepared for being attracted by Kṛṣṇa. This is Kṛṣṇa consciousness movement.

If we do not become attracted by Kṛṣṇa, that is unnatural.

Arrival Address -- Los Angeles, June 20, 1975:

Vṛndāvana, everything is attracted with Kṛṣṇa. That is Vṛndāvana. The animals, the trees, the flowers, the land, and the cowherd boys, the elderly cowherds men, Nanda Mahārāja and others—all are attracted to Kṛṣṇa. This is Vṛndāvana. The Yamunā water, everything. Fruits, flowers and everything. That is Vṛndāvana. So Kṛṣṇa is the center of attraction. You might have read that when Brahmā stolen all Kṛṣṇa's associates, so He created Himself again all of them, and everyone was feeling more attracted by Kṛṣṇa. So this is natural. This is not unnatural. Our position is, natural position is, to be attracted by Kṛṣṇa. If we do not become attracted by Kṛṣṇa, that is unnatural. And to become attracted by Kṛṣṇa, that is not unnatural. That is natural.

General Lectures

Anyone who becomes attracted by Kṛṣṇa and loves Him... Worshiping means loving.

Lecture -- Seattle, October 4, 1968:

So we have evidences from scripture, from Vedas, from great personality, still, if I say, "God is dead. There is no God," then what kind of man I am? This is called demon. They'll never believe it. They'll never believe... Yes. Just the opposite demon is budhā. Budhā means very intelligent, wise man. In the Caitanya-caritāmṛta it is said, therefore, kṛṣṇa ye bhaje se baḍa catura. Anyone who becomes attracted by Kṛṣṇa and loves Him... Worshiping means loving. In the beginning it is worshiping, but at the end it is love. Worshiping.

The more you chant Hare Kṛṣṇa mahā-mantra, your heart disease, material enjoyment, that will decrease, and then you will understand what is your position and you will be gradually attracted by Kṛṣṇa.

Lecture with Translator -- Sanand, December 27, 1975:

So the saṅkīrtana movement, Kṛṣṇa consciousness movement, the more you chant Hare Kṛṣṇa mahā-mantra, your, the heart disease, material enjoyment, that will decrease, and then you will understand what is your position and you will be gradually attracted by Kṛṣṇa. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). This is the test of bhakti, that if you engage yourself twenty-four hours in devotional service, then immediately you become liberated. Bhaktiḥ pareśā... Liberation means to become detestful to material enjoyment.

1969 Conversations and Morning Walks

But being covered with this rust, we are, instead of being attracted by Kṛṣṇa, we are being attracted by māyā.

Room Conversation with Allen Ginsberg -- May 12, 1969, Columbus, Ohio:

Prabhupāda: No, we welcome every religion. We don't decry any religion. Our point is the love of Godhead. Or Kṛṣṇa is love, all-attractive. So we want to be attracted by Kṛṣṇa. Just like a magnetic force and iron. Unless iron is rusty, it is automatically attracted by the magnetic force. Similarly, we are contaminated by material coverings. So we are trying to make it rustless so that immediately we shall be attracted. This is the program. Kṛṣṇa is all-attractive. That is a fact. And we are attracted. But being covered with this rust, we are, instead of being attracted by Kṛṣṇa, we are being attracted by māyā. This is our whole program. So our central program is how to love Kṛṣṇa, or how to love God.

1974 Conversations and Morning Walks

When he's attracted by Kṛṣṇa, he'll forget all nonsense.

Morning Walk -- June 12, 1974, Paris:

Prabhupāda: When he's attracted by Kṛṣṇa, he'll forget. Just like we are more or less not attracted by these material features because we have little attraction for Kṛṣṇa. That's all. So increase your attraction for Kṛṣṇa; you'll forget all nonsense. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). The bhakti means more realization of God and forgetting this, all this nonsense. That is bhakti. That is the test of bhakti: how much you have become disinterested with this material advancement. That is bhakti,

1975 Conversations and Morning Walks

He will be attracted by Kṛṣṇa in such a way that he'll give up all nonsense.

Morning Walk Through the BBT Warehouse -- February 10, 1975, Los Angeles:

Prabhupāda: Just like you can overflood with this literature, we can overflood... This is art. Art, music, everything we can utilize. In any way one is addicted—let him eat only, let him sing only, let him paint only, let him dance only—we have got everything. That is Kṛṣṇa consciousness. Let him do business also. Yes. Engineering-construct temple. It is so all-perfect movement, Kṛṣṇa... That is Kṛṣṇa, all-attractive. Everyone can be attracted and give up everything. He will be attracted by Kṛṣṇa in such a way that he'll give up all nonsense. That is Kṛṣṇa consciousness.

Here in the material world nobody is attracted by Kṛṣṇa.

Morning Walk -- November 12, 1975, Bombay:

Prabhupāda: It is very difficult. So we are dealing with very, very difficult task. It is not very easy, the Kṛṣṇa consciousness movement. Naturally we have got attraction for God. That is spiritual kingdom. Just like Vṛndāvana. Vṛndāvana means center is Kṛṣṇa. The elderly person like Nanda Mahārāja, Yaśoda, their friends, their..., they are also attracted to Kṛṣṇa. The gopīs are attracted to Kṛṣṇa, the cowherds boys, they are attracted to Kṛṣṇa. The cows, calves, animals and peacock—everyone is attracted to Kṛṣṇa. The water is attracted to Kṛṣṇa. That is Vṛndāvana. And here in the material world nobody is attracted by Kṛṣṇa.