So bhāgavata-sevayā, nityaṁ bhāgavata-sevayā (SB 1.2.18), cleansing the heart. Ceto-darpaṇa-mārjanam (CC Antya 20.12). This is the process. We are part and parcel of God, Kṛṣṇa, so we are pure, we have become impure on account of material contamination. So we have to purify ourselves and the process is to hear about Kṛṣṇa. That's all.
- śṛṇvatāṁ sva-kathāḥ kṛṣṇa
- puṇya-śravaṇa-kīrtanaḥ
- hṛdy antaḥ stho hy abhadrāṇi
- vidhunoti suhṛt satām
- (SB 1.2.17)
This temple, these ISKCON centers are open, just to give everyone the chance of hearing about Kṛṣṇa so that his dirty heart may be cleansed. This is the purpose. We have no other purpose. We are not opening these centers for some material benefit.