So Cāṇakya Paṇḍita says that "Time is so valuable that if you pay millions of golden coins, you cannot get back even a moment." What is lost is lost for good. Na cen nirarthakaṁ nītiḥ: "If you such valuable time spoil for nothing, without any profit," na ca hānis tato 'dhikā, "just imagine how much you are losing, how greatly you are loser." The thing which you cannot get back by paying millions of dollars, if that is lost for nothing, how much you are losing, just imagine.
Prahläda Mahäräja says that dharmän bhägavatan, to become Kåñëa conscious, or God conscious, is so important that we should not lose even a moment's time. Immediately we shall begin. Why? Durlabhaà mänuñaà janma. Mänuñaà janma. He says that this human form of body is very rare. It is obtained after many, many births. So modern civilization, they do not understand what is the value of this human form of life. They think that this body is meant for sense enjoyment like cats and dogs. The cats and dogs, they are also enjoying life in four principles; eating, sleeping, defending, and mating. So human form of life is not meant for spoiling like cats and dogs. Human form of life is meant for something else. And that "something else" is Kåñëa conscious or God consciousness because without human form of life, no other body can understand what is God, what is this world, what I am, wherefrom I have come, where I have to go. These things are meant for human life. So he says that "From very childhood..." Actually this is essential. From childhood, in the schools, in the colleges, this bhägavata-dharma, or the occupation of Kåñëa consciousness, should be introduced. This is necessary, but they do not understand. They think that this spot life is all, and this body is all, and there is no other life. Next life, they do not believe it. This is all due to ignorance. Life is eternity, and this spot life is preparation for the next life.