Revatīnandana: Śrīla Prabhupāda? If they were more intelligent in previous ages, then why didn't they take to the chanting process? Why did they do it, the more difficult method, if they were more intelligent?
Prabhupāda: They do not care. They say, "What is this chanting? Let me perform a big sacrifice." That is explained. Jaḍi-kṛta-matiḥ. They are so materialized, they do not understand the importance of chanting. For them, they should be called, "Come on. Here is a big yajña. Bring three hundred pounds of ghee." "Oh, it is something." You see? "It is something." Gorgeousness. They want gorgeousness. And people come to show them gorgeousness to cheat. Because although it is not possible to perform properly yajña, but people are..., want that, so there are many cheaters. They say, "Oh, this yajña, that yajña, that yajña," and people will be attracted. Jaḍi-kṛta-matiḥ, materialized. Their brain cannot accommodate that the Hare Kṛṣṇa, this Kṛṣṇa name, is Kṛṣṇa. It is very difficult for them to understand.
Guest: Just you have told by chanting holy name one can attain the sattva-guṇa standard.
Prabhupāda: Yes.