God is open for vegetarian and nonvegetarian, both. But once he becomes, I mean, a devotee of God, automatically he becomes vegetarian. So we don't make any propaganda to make one vegetarian. We make propaganda to make one devotee of God. One . . . if one becomes devotee of God, automatically all good qualities will come. That is the test. How one has become devotee of God, it will be tested that he is qualified with all good qualities. You cannot find fault with him. That is God consciousness.
A God conscious person having a bad character, it is incompatible. It is not possible. A God conscious person must be a very good man. A God conscious man cannot kill any animal, because he knows the relationship that, "This animal is as good as I am. He is also part and parcel of God, as I am. But fortunately or unfortunately, he has got a different dress." That you will find in the Bhagavad-gītā: vāsāṁsi jīrṇāni yathā vihāya (BG 2.22). So you are gentlemen. You have got a different dress. I have got a different dress. He has got a different dress. That does not mean we are not human being because we have got a different dress. Similarly, all living entities—there are 8,400,000 forms—they are all sons of God. That is described in the Bhagavad-gītā. So they have got different dresses only. But because they have got different dresses, they are not different from me. This is God consciousness.
So therefore, when one is God conscious, how he can kill another animal? He knows that, "If I am killed, I feel pains and pleasure, pains, then why shall I kill him? And he's also son of God. I am also son of God. So God, how He can allow to kill another son?" Suppose a father has got ten sons. One is useless, cannot earn anything. If the earning son says, "Father, he is useless. Let him . . . let me kill him," the father will agree? No. Father is kind to everyone. So similarly, when one is God conscious, if he kills animal, that means he has no sense of God consciousness. He has no sense of God. He has no sense of God. That is the test.
So our propaganda is that you make people God conscious. Then all good qualities will come. Instead of trying to qualify man in so many ways—"You don't become thief, you don't become murderer, you don't become this, don't become this, don't become intoxicant"—simply by becoming Kṛṣṇa conscious he becomes everything, by one stroke. That is our propaganda, that if one becomes God conscious, then he is becoming perfect, not . . . (indistinct) . . . materially and spiritually, both.