Kṛṣṇa consciousness means God consciousness. Because people are suffering on account of lack of God consciousness. That is the cause of suffering.
- kṛṣṇa-bahirmukha hañā bhoga vāñchā kare
- nikaṭa-stha māyā tāre jāpaṭiyā dhare
- (Prema-vivarta)
This is the formula. As soon as we forget Kṛṣṇa, immediately there is māyā. Just like the sunshine and in the shade, they are existing side by side. If you don't remain in the sunshine, then you come to the shade, darkness. And if you don't remain in the darkness, you come to the sunshine. Similarly, if we don't accept Kṛṣṇa consciousness, then we have to accept māyā consciousness. And if we don't accept māyā consciousness, then we have to accept Kṛṣṇa consciousness. Side by side.