Lokanātha: We chant, "Gaura Nityānanda bol, haribol, haribol..."
Prabhupāda: That is all right.
Lokanātha: "Gaura śrī advaita..." Is it recommended by you? That is in our paramparā? And what about "jaya jagannātha, jaya jagannātha"?
Prabhupāda: Yes. That's all right. (break) ...anukīrtanam, to chant always the Lord's name. So these are Lord's name. Jagannātha is also Lord's name. Nityānanda is also Lord's name. (break) ...harer nāma harer nāma eva kevalam (CC Adi 17.21). So harer nāma can be chanted.
Lokanātha: But chanting in that particular fashion, saying "jaya jagannātha, jaya jagannātha."
Prabhupāda: Yes. Chanting means glorifying. "jaya jagannātha." "Please engage me." (to passerby:) Hare Kṛṣṇa. Jaya.