Advertisement (Letters)

Expressions researched:
"advertisement" |"advertisements"

1947 to 1965 Correspondence

Letter to Tirtha Maharaja -- New York 23 November, 1965:

One Dr. Choudhry is prepared to arrange for my lectures in San Francisco, Los Angeles etc but in my opinion such casual lectures may be a good personal advertisement but factually they do not make any permanent effects. But if there is a centre of activity for attracting people as you are doing in the Research Institute, the people can be trained up in the cult by regular association and hearing the transcendental sound of Srimad-Bhagavatam.

1967 Correspondence

Letter to Sumati Morarjee -- New York 27 June, 1967:

Back To Godhead is becoming gradually very popular in this country, and we are improving the quality of the printing etc. by the next issue, which you will shortly receive. The present circulation is ea. 1,500 and I expect it to increase to 5,000 by the next 2-5 months. People in this country are thinking seriously about this Krishna Consciousness idea and I hope very soon Back to Godhead will be a very popular magazine. If you give me some advertisement it will be a great asset to the publication, and we will be glad to print it free of charge.

Letter to Sumati Morarjee -- New York 20 July, 1967:

I am in due receipt of your letter of July 12, 1967. I have advised my disciples to Publish your advertisement in the Back to Godhead free of charges. I am feeling too much to return to Vrindaban at the lotus feet Vrindaban Behari Lord Krishna; and therefore I have decided to return to India immediately.

Letter to Rayarama -- Delhi 23 September, 1967:

So if you continue to write articles on the basis of BG and SB certainly they will appeal to the core of the hearts of all human beings and surely they will respond. So, continue the policy scrupulously and you will be successful. Since I'm here I have not seen a single copy, although I've heard from many sources of its improvement. I'm also anxious to know whether the advertisement of Scindia delegation is published.

1968 Correspondence

Letter to Hamsaduta -- San Francisco 23 March, 1968:

So far the advertising is concerned, you can follow the example of the enclosed advertisement, which is very nice. I hope you are both well.

Letter to Rayarama -- Allston, Mass 14 May, 1968:

There is no question of disappointment in Krishna Consciousness. We shall try our best—success or no success, we shall depend on Krishna. Now, I do not know what is the position of securing advertisements. If advertisements are also not available, then I think we should go back to our mimeograph machine and put Back to Godhead out regularly. There is no scarcity of material, so we may distribute the message regularly, never mind it is not so highly printed.

Letter to Satsvarupa -- Montreal 13 June, 1968:

In business circle there is a popular English saying that you can earn more by sitting in one place than by travelling in many places provided you can sit down in a place with due consideration. Similarly, if actually you have selected a nice place, that place itself will act as advertisement for popularizing our Krishna Consciousness.

Letter to Brahmananda -- San Francisco 17 September, 1968:

In Bombay, they can work on behalf of our society by selling magazines, securing advertisements for Back To Godhead, and selling our books. That will be their main business. So far learning a new language, Bengali or Hindi, etc., this is simply a waste of time; they aren't scholarly boys.

Letter to Acyutananda, Jayagovinda -- Seattle 13 October, 1968:

Bombay is a place where there are many many rich merchants who will be glad to donate money simply for our Back To Godhead magazine. There are many such magazines published from Bombay, and they collect Rs. 200-5—as donation for each page, simply for the advertisements of their name—that the page is donated by such and such person. You can distribute the magazines to such persons and very easily collect Rs. 100-200 daily, if you are good workers.

Letter to Rayarama -- Seattle 17 October, 1968:

Regarding your present edition of Back To Godhead: I have already informed you in my previous letter that it has become very nice, and try to continue the effort improving the quality and I think you are getting good advertisement also. And if the advertisement income is increased, you can increase the pages and reading matter along with it. You should simply accept advertisement collection for publication costs—namely, the paper and printing costs. So at present if you try to get more advertisement I think there will be no difficulty. Similarly, induce Jaya Govinda and Acyutananda in India to get advertisement. If they try, people will be very glad to give advertisement in our paper, even they will be glad to mention their name only, that this space is donated by such and such. They will pay. They are prepared to pay like that.

Letter to Brahmananda -- Los Angeles 16 November, 1968:

My intention of calling him is that he expressed a strong desire to live with me in Montreal, so I wish to keep him with me at least for some time and train him to act as secretary. Of course, he will work in other spheres also, to secure advertisement, but in case Govinda dasi goes to Hawaii, I shall require a secretary. Govinda dasi is quite competent to act and she is doing very nicely, she is willing worker, educated and intelligent, everything complete, but the only thing is that she is young girl and I am a Sannyasi.

Letter to Kirtanananda -- Los Angeles 30 November, 1968:

I hope you are all well there, and convey my blessings to Ranadhira, Hrsikesa, and Pradyumna and any others; there also I think Mahavisnu das and Rama devi are also, and please convey my blessings to them along with their little son, Haridasa. I very much appreciated also the nice cartoon-advertisements for your OSU Yoga society, and I think Ranadhira must have done them so nicely. Please thank him and encourage him to do much more such nice artistic work.

Letter to Brahmananda -- Los Angeles 19 December, 1968:

Purusottama is helping me since he has come and I think that he should remain with me always. I require a male secretary because there are so many letters coming daily and which require expert management. At the same time he will be securing advertisements for Back To Godhead so I hope that you will not feel very much inconvenience because he is not there in New York.

Letter to Brahmananda -- Los Angeles 31 December, 1968:

I have seen with very much pleasure the floor plan to our new temple. You have done nicely in arranging the placement of the various items in the temple. Having the guests enter through the store area is all right and will be good advertisement. Regarding Nara Narayana, he is already preparing to go there. He is very intelligent and I understand that he has very fine carpentry skills.

1969 Correspondence

Letter to Rayarama -- Los Angeles 28 January, 1969:

Regarding your need for more manpower, I have already asked Arabinda to go there, and he will be writing to you soon about this. Regarding the securing of advertisements, this responsibility should be divided among three centers, namely New York, Los Angeles, and San Francisco. Purusottama has already gotten some advertisements for you, and he is teaching Sudama to help him also in Los Angeles. In San Francisco, both Cidananda and Dindayal will be trying for this also. In New York, Gargamuni and Nayana Bhirama should work in this way also. Nayana Bhirama did nicely in securing advertisements for this last issue, so I think he is skillful enough to be very helpful for the next issue also. If advertisements are sold in many different cities, it will add prestige to the magazine, because people will see that we are getting advertisements from all over.

Letter to Rayarama -- Los Angeles 28 January, 1969:

If they do not have the money, then they must secure it by working, but somehow or other this system must be introduced so that you will not always be in financial difficulties for printing future issues. Also, I would be very much interested to see records of how much you are spending and earning in production and sales and advertisements for Back To Godhead.

Letter to Brahmananda -- Los Angeles 5 February, 1969:

Regarding advertisements in Back To Godhead, I am not at all in favor of it. I was obliged to suggest you take advertisements because the magazine was not coming regularly due to lack of funds, but practically I see the magazine is not improving by accepting these advertisements. So in the future, say after the next issue, we shall stop taking advertisements because it is not satisfactory. If we print, however, 20,000 copies, we can accept one page of advertisements, fixing up our rate at not less than $100 per page. And this advertisement also must be to our scrutinization. We cannot accept advertisement from anyone and everyone, rather it will be our motto to avoid advertisements. So far as I know, in India, the Kalyana Kalpataru paper edited by Hanuman Prasad Poddar, does not accept any advertisements. Nor do they review any nonsense book published by others, and they have got respectable position.

Letter to Tirtha Maharaja -- Los Angeles 7 February, 1969:

There are hundreds of letters of appreciation, including some from you also, but you have not mentioned even a single line about me in the pamphlet. Why?? Personally I don't want any such advertisement, but why this mentality of suppressing the fact? Will you kindly let me know why you have suppressed so many facts? You have also not mentioned in the matter of Bon Maharaja's preaching work why he was called back from this work in Europe, and why the Late Goswami Maharaja was sent in his place.

Letter to Rayarama -- Los Angeles 9 February, 1969:

Regarding Back To Godhead, the advertisements which you are now getting, especially the hippie advertisements, are not very good. Therefore, I am thinking of avoiding these advertisements. But so far as I understand, if we stop the advertisements immediately, the publication would be stopped altogether. So I do not wish to take such drastic way. I will be glad to know if you will submit to me an account of what is the actual expenditures and income for our Back To Godhead publication. Then we shall try to find out the money by some other means and then stop the advertisements. Eventually we wish to publish only purely Krishna Consciousness articles up to 48 pages per month. So please inform me of the actual expenditures, income, and also exactly how many hands are engaged in putting together an issue. Please list the names of your helpers and what is their specific duty.

Letter to Rayarama -- Los Angeles 9 February, 1969:

The articles like Dr. Spock, the Beach Boys, or nonsense book reviews should be completely avoided. I know in India, the Kalyana Kalpatu paper and similar other papers do not take any advertisement, neither do they review any book unless it is published by them. So I think we should follow this policy. I shall be glad to hear from you in this connection at your earliest convenience. But for the time being, things may go on as it is regarding advertisements, so long as you avoid the hippy advertisements as far as possible.

Letter to Cidananda -- Los Angeles 11 February, 1969:

Regarding your efforts for securing advertisements for Back To Godhead, the best thing would be if we could stop these advertisements, but the difficulty is that without advertisements it would be very difficult to continue this magazine. So, under the circumstances, if you and other devotees can secure at least $100 per month for Back To Godhead, then it will not be necessary for you in San Francisco to obtain money by getting advertisements. Please consider on this point and let me know your ideas. So far as the Asian Student Foundation, I do not think you should give them free of charge 150 copies of Bhagavad-gita As It Is.

Letter to Rayarama -- Los Angeles 15 February, 1969:

I have to read it very carefully and reply you in due course, but I wish to inform you that the advertisements are not very congenial to our prestige, especially the hippy kind of advertisements. So we have to think over how we can avoid the advertisements and publish at the same time. The hippy advertisements referred to by Purusottama was written to you on my consent. When I look through the back issues, the comic pictures of Vamanadeva, of the hunter, of the bride-groom party, such things are very instructive.

Letter to Rayarama -- Los Angeles 15 February, 1969:

Anyway, the whole thing is depending upon you because I can not possibly divert my attention. But if I receive some contribution from each center for publishing Back To Godhead regularly, that will be a nice program so that we may not have to depend on advertisements or sales. Each center should take responsibility of contributing some money towards the publication of Back To Godhead, instead of depending upon each center for selling Back To Godhead.

Letter to Brahmananda -- Los Angeles 17 February, 1969:

Regarding Back To Godhead, if Dai Nippon will come down to $1,500 for 20,000 copies, or even if they charge a little more, we should immediately accept, setting the magazine at first at 32 pages, one only color cover picture as in issue number 22, and three black and white pictures within, and no advertisements. It should all be reading matter of Krishna Consciousness articles.

Letter to Rayarama -- Los Angeles 20 February, 1969:

I have got confirmation from Los Angeles, so I shall be glad to hear from New York also whether this center is going to hand over to me $750 per month. I have no objection if this $750 is collected in the way of advertisements from New York, but charges will be increased because we are going to print 20,000 copies henceforward. So we shall charge $100 per page and we shall not accept any advertisements from the hippies.

Letter to Rayarama -- Los Angeles 22 February, 1969:

Now our policy should be as follows: 1. the layout should be done by us, 2. there should be no advertisements, 3. under different headings we shall publish articles from Bhagavad-gita As It Is, Srimad-Bhagavatam, Brahma Samhita, Nectar of Devotion, Vedanta Philosophy, Upanisads, etc. as well as comic pictures when possible. Besides that, if some of our students write as they have assimilated the philosophy, that also should be welcome.

Letter to Rayarama -- Hawaii 6 March, 1969:

That Rohini Kumara is assisting you in artistic abilities is very gratifying. So you are preparing for the Japanese issues. In fact, from the number when we begin our Japanese issue we shall stop advertisement altogether . . . either hippies or dhippies.

Letter to Brahmananda -- Hawaii 23 March, 1969:

So far BTG advertisement is concerned, we can accept advertisement in this way—that only two lines shall be mentioned of the name and address of the advertiser, as follows: This space donated by such and such. That means we can add their name and address only, and the nature of their business. The charges for this sort of advertisement should be inside $100 and when on the cover page, $200. In other words, if they are prepared to pay $200 per month, then we can publish one Krishna picture with these lines only (two lines), that this space is donated by such and such. Henceforward, we shall very much be cautious to accept bona fide advertisement, if we do accept it at all.

Letter to Rayarama -- San Francisco 2 April, 1969:

These are very excellent both in appearance and in reading matter. This should be the standard of our Back To Godhead. As in the next issue there will be no advertisements, we shall be able to give substantial reading matter like that of Bhaktivinode Thakura, "Teachings of the Golden Avatara."

Letter to Brahmananda -- Allston, Mass 5 May, 1969:

Now immediately you have to send some papers to Syamasundara. in London as follows: the picture of Vaikuntha Loka on one side, and an advertisement of Srimad-Bhagavatam on the other side. Send a few copies of this cover as well as the picture of the Prime Minister meeting me with the Bhagavatam, the recent dust cover of Teachings of Lord Caitanya and Bhagavad-gita As It Is.

Letter to Brahmananda -- Moundsville 31 May, 1969:

It is all right if the store would like to exchange our forthcoming books for the copies of TLC they have not sold, and it is all right for their money to be returnable, but don't take consignment. That is only false sale, or no sale. Try to get the book reviewed. Otherwise newspaper advertisements will have no effect.

Letter to Syamasundara -- Los Angeles 15 July, 1969:

I am also glad to know that Rathayatra arrangements are going nicely, and so also in your country, especially in San Francisco, Boston, Buffalo, as well as New York. There also they are arranging nicely. Most probably in Boston it will be as good as in San Francisco. In San Francisco they are making good advertisement, and they are expecting a very good crowd. I am going there on the 26th of July. I hope you will send me the pictures of your world famous parade in London.

Letter to Brahmananda -- Los Angeles 22 July, 1969:

I wish to know how much you have collected thus far by selling TLC hardcover. That amount may be invested in printing softcover edition. Or if you think that the softcover edition will have immediate good sales, then we can invest the extra amount. I do not think that putting the advertisement on the cover as you have mentioned it will be very good.

Letter to Satsvarupa -- Los Angeles 29 July, 1969:

The Rathayatra festival was very successful in S.F. I am awaiting report of your festival in Boston. ACB The London advertisement is enclosed herewith.

Letter to Krsna dasa -- Tittenhurst 8 October, 1969:

I have seen the plan of the new temple that you have enclosed. It appears to be a nice, suitable place. It is Krishna's Grace that the walls for the advertisements may be properly utilized so the passengers in the trains can see it. You write if possible the following words: "We request you to chant HARE KRISHNA HARE KRISHNA, KRISHNA KRISHNA HARE HARE, HARE RAMA HARE RAMA, RAMA RAMA HARE HARE, and your life will be sublime." The mantra may be written in big letters, and the other words in smaller letters.

Letter to Brahmananda -- London 7 November, 1969:

If you decide to go to Columbus, that is all right. Everything should be done very amicably. I see that in The Peace Formula pamphlet that there is advertisement for TLC and Bhagavad-gita, but there is no mention of Srimad-Bhagavatam. I think that in the future this also may be advertised. What about MacMillan Co.?

1970 Correspondence

Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970:

In the beginning we had to accept some advertisements in our magazine to meet the expenditure, but at present we do not accept any advertisements. The whole magazine is full with transcendental message, even on both sides of the cover page.

Letter to Syamasundara -- Los Angeles 14 May, 1970:

Thank you very much for sending me the two Apple posters for "GOVINDA", it is a very good advertisement and I have suggested that it may be shown in the temple bookstore here. I have noted the french newsclippings also and they are very much encouraging, so I am satisfied that everything is going on well there.

Letter to Yamuna, Gurudasa -- Los Angeles 7 July, 1970:

The more you advance in Krsna Consciousness, the more you will feel such ecstasy. This is Krsna's grace. So remain fixed up in the service, at the same time try to train others because we shall have to open so many centers. Unless we have got very trained up pujaris it will be difficult for us to install Deities. There is a good advertisement of us in India, and if some Indians come to our temple and see that the arcana worship is not being done properly, then there will be great criticism.

Letter to Nevatiaji -- Los Angeles 16 July, 1970:

The San Francisco Rathayatra was given all facility by the full cooperation of the City and public advertisement was extended by the City via the newspapers, radio and television and posters in all the public transportation vehicles as well as large banners lining the main streets. Over 20,000 persons attended for a full day of chanting and dancing as they eagerly drew the Ratha cars five miles to the sea.

1971 Correspondence

Letter to Tamala Krsna -- Bombay 22 April, 1971:

Regarding Festival in Calcutta, I shall attend. Even though I go to Moscow by the 1st May 1971 for a fortnight only, still I shall be able to come back by the 14th of May 1971 and attend your festival in due course. In that case it will be good advertisement for me that I am turning back to Calcutta after preaching in Moscow. How do you like this idea? Then after finishing Calcutta business I shall go to Malaysia (Kuala Lumpur) as we have got a land donated for constructing a temple there.

Letter to Karandhara -- Bombay 26 April, 1971:

Your idea for selling advertisements for Rathayatra issue of BTG is very good. This idea we have implemented both in Bombay and Calcutta and it has proven very good for collecting money. In Calcutta they are collecting at a rate of Rs 5000/- per day.

Letter to Danavir -- Bombay 7 June, 1971:

Of course in India when they are paying for an ad, they are actually giving a donation, but it is registered as an ad. But in U.S.A. unless they are seeing the circulation and how much they will be benefited, they won't spend. They are simply after the advertisement. But go on with your program enthusiastically and Krishna will help you.

Letter to Satsvarupa -- Los Angeles 9 July, 1971:

I have seen the newsletter and it is nicely written, but the idea itself is not so good. If you post such newsletter to big businessmen and politicians, etc., their secretaries will throw it away. It is not so easy to approach such big people by letter. An attempt to see them personally is better. Otherwise it is a waste of time. Thousands of advertisements are going in the mail. Who cares for them?

Letter to Karandhara -- Calcutta 4 November, 1971:

The real purpose of these stamps is to make Radha-Krishna picture seen by so many people. Other pictures for other stamps can also be used. The cover picture for KRSNA book is nice for one. Some may even say "KRSNA book" as advertisement. So use your discretion. We want to advance our propaganda is all.

Letter to Uddhava -- Delhi 12 December, 1971:

These color illustrations are not found so nicely in any other publications but ours, so we are unique in this way. Now go on producing them profusely, along with all kinds of nice photo displays, slide shows, advertisements, etc., for public propaganda, and the public will note that Krishna Consciousness, yes, it must be very nice thing. I am very much pleased by your wonderful cooperation in spreading this Krishna Consciousness Movement.

Letter to Yogesvara -- Bombay 28 December, 1971:

I don't think there is need to divert your attention by producing advertising. I have seen your advertisements as shown to me by Syamasundara., and I think you have made the thing less important. This kind of ad is not good, it is not grave. Our process is to show Krishna Consciousness as it is, not as others want to see it. By showing KC in this way, you are making the thing less important.

1972 Correspondence

Letter to Jayapataka -- Jaipur 21 January, 1972:

I do not think there will be difficulty if we just go there like the ordinary pilgrims and set up our camp there for kirtana continuously. Anyone will see we are only serious devotees of Lord Caitanya and not Pakistani spies. So I think you should plan that we shall definitely be coming to Mayapur and hold a grand festival there for Lord Caitanya's Appearance Day celebrating. You may collect advertisements for Mayapur on this basis that somehow or other we shall go there.

Letter to Bhakta dasa -- Calcutta 21 February, 1972:

Please inform me of the result of your spending $500 for advertising for our Krishna Book. If such expenditure proves successful, then we may spend thousands of dollars and make Krishna Book very famous all over your country, that is, if the money invested comes back manyfold in the form of amount of books sold, by making these radio advertisements.

Letter to Giriraja -- Tokyo 23 April, 1972:

Our latest edition of Krsna book is very handy and just like an ordinary story book. It can be distributed to every student and gentleman, and to all the English-speaking public. Our men can be engaged for this purpose. You can make one advertisement that can read like this: "Read KRSNA, the Supreme Personality of Godhead" Available in all bookstores 3 Volumes - Rs. 15 So far funds from USA, if need be we shall help. The program should be that you take from the USA as much money as you want in the shape of books, and the whole amount can be engaged in building and construction work.

Letter to Rupanuga -- Tokyo 3 May, 1972:

The tape is nice, a good advertisement. Now similar tapes should be made. Another revelation is that the needle, when put into the water, it goes down quickly to the bottom. But a big, big log, weighing one ton, does not go down.

Letter to Cyavana -- Los Angeles 23 May, 1972:

If there will be one retired engineer who will help you in this matter just as they have done in Calcutta, that is also a nice proposal. You can put one advertisement in a newspaper and many men will come for interview. Offer them nice place to live with the devotees and all prasadam and other conveniences should be offered to them.

Letter to Giriraja -- Los Angeles 21 June, 1972:

That is a good idea to print the articles which I have written and insert with photos and advertisements. Visakha will be the leader of designing pamphlets, and she has written also one article, "Hero of India," and she has written it very nicely. One thing is, in one letter to you some days back I gave you notice to send Rs. 1,000/- to Puri Maharaja to his address in Rajhmundry, so if you have not yet sent, do so immediately. After sending, write to me the acknowledgement.

Letter to Rupanuga -- Los Angeles 1 July, 1970:

You may invite all the intelligent class of men, like students, professors, philosophers, scientists, educationists, like that, and they can pay some fee and we shall give them all facilities for living, and they shall attend our classes daily for some set period and take away immense benefit. I am enclosing the copy of one sample advertisement for the seminar in San Diego. Similarly, we can arrange such seminar at New Vrindaban.

Letter to Yadubara -- Los Angeles 13 September, 1972:

This Bombay project is one of our most important projects in the whole world and I am looking to you and the others there in Bombay to see that it is done very magnificently. I have been very much encouraged to see some advertisement booklet printed by Air India wherein the theme is exclusively dedicated to Krsna and Vrndavana. With this idea the Air India Company is enticing tourists to come to India simply to experience the spiritual life around Krsna.

Letter to Giriraja -- Los Angeles 26 September, 1972:

All funds should be deposited in the Book and Building Accounts and spent for those purposes only. I have very much appreciated your Hare Krsna monthly magazine, it is a great step forward, now maintain it actually monthly and collect many advertisements and spread our propaganda in this way.

Letter to Yadubara -- Vrindaban 11 November, 1972:

I have also received report that there is some difficulty for maintaining the devotees peacefully, so that they may not fall sick and lose hope. So if there is shortage of money for maintenance, I have no objection if you divert some of the money from advertisements collection to improve the sanitary and health conditions. But most essential thing is, if you improve the preaching programme, automatically everything else will improve, Krishna will give you all facilities.

1973 Correspondence

Letter to Kirtanananda -- Bhaktivedanta Manor 24 November, 1973:

I have just come yesterday 23rd November, 1973 from Nairobi. The fact is that I was to stay at Nairobi for at least one week, and there was very big arrangement for Hare Krsna festival. The wide circulation of advertisement was there, and it was expected some thousands of people will gather, but the immigration department by their confidential conspiracy did not allow me to enter into Nairobi.

1974 Correspondence

Letter to Tejiyas -- Los Angeles 2 January, 1974:

There is one American Library of Congress which used to take 18 copies of my books as soon as they were published. If you try you will get also an order for 18 copies of all our books. This open order was published in my picture advertisement for the Bhagavatam. So please try in this way to get our books circulating among the educated classes. I wish you to go ahead full speed to print Bhagavad-gita there.

Letter to Mukunda -- Los Angeles 12 January, 1974:

There was a picture of a cow's head and you have painted it according to your own idea. It was a cow's head with t-lock and no body of the cow. How did you think like that? A cow's head is an advertisement for the slaughterhouse or for a beef shop, and you have painted one with t-lock. I think your thinking is not always to the standard. Don't spoil much time in that kind of thinking. Try to read our books.

Letter to Mukunda -- Vrindaban 7 February, 1974:

I am glad to hear that you are now concentrating on improving the regulative life of the temple rather than so much advertising with brochures. This is very nice; this is what I want. A good example is better than precept. The pamphlet is precept, but if we don't follow the precepts ourselves then such advertisement is not good.

Letter to Evening News of India -- Bombay 1 May, 1974:

With reference to your advertisement, "Wanted Land", we can offer you a plot of vacant land, area about 6,000 square yards very good location near Juhu Beach, on lease terms only. Please offer your best.

Letter to Jayadvaita -- Vrindaban 14 September, 1974:

I am in due receipt of your letter dated August 3, 1974. I have the proposed advertisements for BTG and I approve them. I have also seen the article by Brahmananda Swami and it has been returned to you with Dayananda together with corrections.

Letter to Visakha -- Vrindaban 14 September, 1974:

The advertisement proposals for BTG are approved by me. Yes, you use your American ingenuity in this way to spread Krsna Consciousness. I also thank you very much for the photograph of the sannyasis taken in Mayapur. I have had it framed and it is hanging here in my room in Vrindaban, amongst the large paintings of the Disciplic succession.

Letter to Satsvarupa -- Bombay 3 November, 1974:

I beg to acknowledge receipt of your letter dated October 15, 1974 with enclosed copies of letters and the Bengali course advertisement. So they are putting me, as well as the others, for getting the students to learn Bengali. That's nice.

Letter to Sri Govinda -- Bombay 6 December, 1974:

I think the article about the book distribution at the airport is indirectly an advertisement. People will come to know about our books and our movement. Here in Bombay they also have the complaint that we are nuisance. What can be done? the writer of the article calls us Hare Krishnas. He calls us this over and over again. He does not know that by doing this he is chanting the holy name and will be benefited.

1975 Correspondence

Letter to Satsvarupa -- Bombay 9 November, 1975:

The clippings for Nalini Kanta who is running for the mayor of Phoenix is a good advertisement and we are getting good publicity. But be careful not that he may be implicated too much. There is a proverb which states that one should pick up the fish without touching the water. I think you can understand me on this matter.

Letter to Mr. K. T. Desai -- Bombay 12 November, 1975:

I do not know what is this transcendental meditation, but I have seen so many advertisements for transcendental meditation in America wherein it was advertised there is no need of religious principles or regulative principles nor is any faith required. But our Vedic culture is chiefly dependent upon regulative principles. It is not possible to perform meditation without performing regulative principles. So in your article, if you support your statements with quotations from the Vedic literature, then we can publish. Otherwise we regret that we cannot do anything.

Letter to Ramesvara -- Bombay 14 November, 1975:

You print one poster, big type, and put the quotation of the Oberlin professor. You can title it: How Our Book Are Being Received and have the quotation of the professor, the professor's remarks. This will be a good advertisement for our books.

1976 Correspondence

Letter to Ramesvara -- Mayapur 18 January, 1976:

You are charging too much for the "Krishna Conscious Movement is Authorized". It should not cost the Temples more than 10 cents or whatever the cost price is. This is our advertisement and is meant for mass distribution. I have already suggested to you how to do this.

Letter to Ramesvara -- Mayapur 30 January, 1976:

The photos can be used for the front and back covers. The letter from the Prof. Mr. Verdu, can also be included. You can also include some reviews from important professors on Caitanya-caritamrta. There should be an advertisement for Caitanya-caritamrta 1st Part _ pp.; 2nd Part _ pp.; 3rd Part _ pp.; Complete _ pp. It should be printed so that Temples can give to persons who offer small donations, even too small to give a BTG to. It will also impress all intelligent people, that our students can present our philosophy so nicely and authoritatively.

Letter to Yasomatinandana -- Mayapur 15 February, 1976:

The subscription drive is a solid program. And if you regularly publish and get registered, you can get a one or two paise charges (postal concession). All right, you may take advertisements. Go ahead and educate the public regarding our philosophy and ISKCON activities. Also in the future there are many cities such as Bombay, Surat, and Calcutta with large numbers of Gujaratis, you may arrange for getting subscriptions there. Gradually as you work there, you will get local men to join you.

Letter to Ramesvara , Ranadira -- Melbourne 23 April, 1976:

Everyone knows that it is Hare Krishna Centre so why should you spend some thousands of dollars? One thing, however, I can suggest. If we display there a new picture or painting of our Hare Krishna Movement regularly, very nicely painted. Also, you can have a book display, with pictures and paintings also. That will be good advertisement.

Letter to Radhavallabha -- Honolulu 4 May, 1976:

I would like to know who has done the advertising layout for the ad on page 98 and 99 of the brochure entitled, Association for Asian Studies, San Francisco, March 24-25, 1975. Please make enquiry and inform me who has done the layout and who placed the advertisement. If you do not know, then perhaps Ramesvara das Swami or Satsvarupa das Maharaja would know.

1977 Correspondence

Letter to Ramesvara -- India 13 February, 1977:

I have received a very favorable testimony of our Movement from the President of Indian Brain Research Association, Department of Biochemistry, University of Calcutta, Professor J.J. Ghosh. Dhira Krsna das, who obtained this letter writes that he has sent you the original. This will help us, and therefore I want it printed in prominent newspapers, even if we have to pay them to print it as and advertisement. Papers like the San Francisco Chronicle and Los Angeles Times should carry it. Please do the needful.