So following their own mental concoction they automatically fall down into the dark region of existence. Adānta-gobhir viśatāṁ tamisram (SB 7.5.30). Here yesterday I went to Malad(?) to some friend's house. How they are living, middle-class men. In Bombay especially we see they are living very awkward position, not very comfortable life. Still, they stick to the city life, and if we call them, "Come to Hyderabad. We shall give you nice place, nice food, nice milk, nice cloth. That is your problem. We shall give you. Please come and live with us," "No." Therefore it is called hog civilization. Hog, they are living in a filthy place, eating stool. If you request the hog, "Please come with me. I shall give you nice place to live in. I shall give you halavā," they'll not come. So this is the position.
Therefore they fall down. Fall down means from our spiritual identification we fall down to material identification, upādhi. Material identification, upādhi, designation. I am now speaking, "I am Indian," but "Indian," that is (not) my designation. I am neither Indian nor European. You are not Indian, European. We are giving more stress on the designation. That is the mistake of modern civlization. And in the śāstra such persons who designate himself with this body, they have been described as go-kharaḥ, sa eva go-kharaḥ (SB 10.84.13). So we shall be very careful. Take to Kṛṣṇa consciousness.