Prabhupāda: Service is the original nature. Now in this material world also you are serving. If you want to become the president, then I have to promise so many times to the voters that, "I'll give you service." Without promise of service, there is no question of presidentship. So actually my position is to render service—either I become president or minister or this or that.
That they cannot understand that, "In spite of my becoming the highest executive person, president, oh, I have to give service to my people, otherwise immediately they dethrone me. Therefore my real position is service." But service here is so dangerous: if there is little discrepancy of service, the president is immediately fired. Why your president, Mr. Kennedy, was fired? Because some people did not like that, "You are rendering nice service." That is the root fact.
So you cannot satisfy here by service. Our Gandhi, in India, he was also killed. He gave service throughout the whole life, but people at the time did not like. "Oh, you are not rendering their service." So this is the position. Therefore one should be intelligent enough to know that no more service to these material objectives. I must give my service to the Supreme Lord. That is the perfection of life. (break)
Devotee: Why are you teaching Rādhā-Kṛṣṇa consciousness?
Prabhupāda: Because you have forgotten. That is your natural position. You have forgotten the service of Rādhā-Kṛṣṇa, therefore you have become the service of māyā . . . servant of māyā, your senses. Therefore I am teaching that, "You are serving your senses. Now you turn your service to Rādhā and Kṛṣṇa, you'll be happy" Service you have to render—either Rādhā-Kṛṣṇa or māyā, illusion, senses. Everybody is serving to the senses. Is it not? But he's not satisfied. He cannot be satisfied.
Therefore I am giving them the right information—that service you have to render. But instead of serving your senses, please serve Rādhā-Kṛṣṇa; then you'll be happy. Your position of servant remains the same, but I'm offering a good service. If you don't serve Rādhā-Kṛṣṇa, then you have to serve your senses, māyā. So your service position will remain, even if you don't serve Rādhā-Kṛṣṇa. Therefore the best instruction is that instead of serving your senses, your whims, please serve Rādhā-Kṛṣṇa; you'll be happy. That's all.