So we also coming from the same disciplic succession, who worship Kṛṣṇa, Brahmā. Then from Brahmā, Nārada learned how to worship Kṛṣṇa. From Nārada learned Vyāsadeva how to worship Kṛṣṇa. From Vyāsadeva learned Madhvācārya how to worship Kṛṣṇa. Then from Madhvācārya learned Mādhavendra Purī.
Similarly, the disciplic succession is coming, Caitanya Mahāprabhu, then His disciplic succession—Svarūpa Dāmodara, Ṣaḍ-gosvāmī, Kṛṣṇadas Gosvāmī, Baladeva Vidyābhūṣana, Viśvanātha Cakravartī. In this way there is a disciplic succession beginning from Lord Brahmā.
But that Brahmā instructed, govindam ādi-puruṣaṁ tam ahaṁ bhajāmi: "I worship the Supreme, Original Personality of Godhead, Govindam." The govinda-bhajan is the prime factor for all worshiping endeavors. Even Śaṅkarācārya, who was impersonalist, at the last stage of his life he advised everyone,
- bhaja govindaṁ bhaja govindaṁ
- bhaja govindaṁ mūḍha-mate
- prāpte sannihite kāle
- na hi na hi rakṣati ḍukṛñ-karaṇe
- (Śaṅkarācārya)
He advised, "You fools, you are talking about philosophical speculation, grammatical meaning, and eschewing. Oh, these are all nonsense. You cannot save yourself by doing this. When there will be death, Govinda can save you. Only Govinda can save you from falling down. So bhaja govindaṁ bhaja govindaṁ bhaja govindaṁ mūḍha-mate. You foolish persons, you just worship Govinda."
So there are from Śaṅkara . . . Śaṅkarācārya is supposed to be the incarnation of Lord Śiva. So he also advised govinda-bhajan, Brahmā also advised govinda-bhajan, and we are also under the same principle, following the footprints of those ācāryas. We are also advising the govinda-bhajan. So govinda-bhajan, it is coming from time immemorial. It is not a new thing. So one should profit if he engages himself in the Kṛṣṇa consciousness, govinda-bhajan. In the Padma-Purāṇa also there is such references.