Even if you describe, "Oh, here is Rādhā-Kṛṣṇa. You see how nicely They're dressed and They enjoy. Just see dancing here. They're . . ." they don't care for you. "Oh, you are very happy here. Why shall I go to Goloka Vṛndāvana?" "You will not be able to stay here." "Oh, that's all right. As long as I can stay, let me enjoy this stool." That's all. Attachment. This is called attachment. Attachment is so strong that even if you explain that, "You will go back to home, back to Godhead. Your father is Kṛṣṇa, all-powerful. You can enjoy there blissful life, eternal life," "No. It is better here."
So by Kṛṣṇa consciousness movement, if people take to it seriously and become advanced . . . the same process, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ (SB 1.2.17), simply hearing about Kṛṣṇa, as we are doing. Then, gradually, we come to the platform of goodness, and the lower modes of material nature, namely ignorance and passion, cannot disturb us. We become situated in goodness. And then, gradually, this stage comes, evaṁ prasanna-manaso bhagavad-bhakti yogataḥ (SB 1.2.20). You become engladdened, you become joyful, by discharging devotional service. And the knots, you will be no more interested with this rascal life of material existence. Bhidyate hṛdaya-granthiḥ.
Just like if you are . . . just like Dhruva Mahārāja. Dhruva Mahārāja wanted the kingdom of his father, but actually when he saw Lord Viṣṇu before him, he said: "Sir, I do not want anything." Svāmin kṛtārtho 'smi varaṁ na yāce (CC Madhya 22.42). "My dear Lord, I have no more any aspiration of this kingdom or that kingdom, that kingdom." This position comes.