The glaring attraction of city, that is māyā. In the modern age people are more attracted by the city life, but we should know city life . . . not for the devotee; generally, people in general, they like city life, but that is māyā. Māyā means "which is not fact." We are thinking that this way we shall be happy, but that is not fact. This is called māyā. Mā-yā—"it is not." You are thinking that in this way you will be happy, but it is not. This is called māyā. One English poet also said, Cowper, that city is made by man but village is made by God.
So if you can stick to this village life and be satisfied whatever you produce . . . you can produce your necessities; there is no difficulty. If we keep cows and grow food grains, fruits, vegetables, then we can live very peacefully like that. There is no need of going to the city. That is the plan of God, Kṛṣṇa. Kṛṣṇa personally exhibited. Vṛndāvana is village; it is not city. We are trying to go to the village of Kṛṣṇa—Vṛndāvana. And He was Himself, although He is the Supreme Personality of Godhead, He was taking care of the calves and cows when He was child, although Nanda Mahārāja was king, village king. King means he had many cows—nine hundred thousand cows. Formerly one was considered to be rich man if he possessed many cows: dhānyena dhanavān gavayā dhanavān. Now, artificially, they have made such a plan that if you can possess some papers written only—hundred dollars, five hundred dollars, fifty dollars—then you are rich.
But actually that is not wealth. When there is no food, you cannot eat this paper—it may be hundred dollars, five hundred dollars. But if you possess grains and cows, then you will never starve. The city people, they are getting supply from remote villages, and they have got money . . . money means paper. They are cheating. The whole process is cheating. There is no money, but they have made economic condition in such a clever way that we are accepting these papers as money. Real riches is actually the grains and milk. That is real riches. According to Vedic civilization it is said, dhānyena dhanavān gavayā dhanavān. Formerly, and still in Indian villages, suppose one man is going to give his daughter to a boy. So he will go and see how much grains he has got in store, how many cows he has got. Then yes, he is going to agree, like that. Nowadays they don’t go to see how much book balance he has got. That is not actual wealth. So our Kṛṣṇa consciousness movement is basically that we should not be attracted by the false thing. We should not be attracted by the false thing. The reality—vāstava vastu vedyaṁ atra (SB 1.1.2). Real reality, not false reality.