We do not ask anyone, "First of all you become brāhmaṇa. Then come here." No. Let him come and hear about Viṣṇu. We speak, discuss about Bhagavad-gītā. They hear. They hear Śrīmad-Bhāgavatam. You have seen our books? So these books are discussed, and gradually . . . if it is a fact, śruti-gatāṁ tanu-vāṅ-manobhiḥ, if one gives only aural reception to this transcendental message, then, although God is Ajita, nobody can conquer, He becomes conquered. So that is becoming, happening, that although they are American, European, Canadian, African, Australian—not all of them are Indian; Indians are also there—but because they are giving aural reception to this transcendental message, they are becoming enlightened. So anyone who will give aural reception to this message—first of all Bhagavad-gītā, entrance, then Bhāgavatam, then Caitanya-caritāmṛta, like books—then gradually he'll be self-realized, fully cognizant what is God. What is God, this is . . . athāto brahma jijñāsā means what is God.
So this institution is meant for giving chance to everyone to hear. It doesn't require education. Simply God has given him this ear. Let him receive the message from the ear. Śruti-gatāṁ tanu-vāṅ-manobhiḥ. This is the process. Very simple process: simply to hear, sincerely, then everything will be done gradually. Caitanya Mahāprabhu has said, ceto-darpaṇa-mārjanam (CC Antya 20.12). By hearing, the mirror of consciousness . . . consciousness is just like a mirror—it is now covered with dust. Mārjanam. Mirror, if you cleanse with a duster, then you can see clearly what is your face.