A Vaiṣṇava is disturbed, perturbed, how these rascals are suffering so much in material condition. So how to teach them Kṛṣṇa consciousness, how to make them happy, this is Vaiṣṇava's concern. Vaiṣṇava concern, personal, there is no concern. Vaiṣṇava is not satisfied that "Because I have no problem, I can chant anywhere and enjoy." No. Still, Vaiṣṇava takes the risk. As Prahlāda Mahārāja said, that "I do not wish to go alone to Vaikuṇṭha or anywhere, my Lord, unless I can deliver all these rascals." This is Vaiṣṇava. He knew that all the . . . Vimukha-cetasaḥ, these materialistic persons, they are engaged in planning for material happiness. They are working so hard, becoming baffled without any benefit. So māyā-sukhāya bharam ud . . . (SB 7.9.43): many, many plans, many, many skyscraper buildings, roads and motorcars. What is the real purpose? The purpose is they want to be happy. But that is not possible. Therefore they are vimūḍhān, rascals. They are going in the wrong way. How to divert their attention to Kṛṣṇa consciousness, then they will be happy.
These European, American boys, they are coming from rich family. They have, even nationally, they have got big, big skyscraper buildings, motorcar, and why they have come to Kṛṣṇa consciousness? Because they were not happy. It is a fact. They were not happy. So a Vaiṣṇava can understand this, that outwardly, externally, they may have nice dress or nice building or nice motorcar, but internally they are so unhappy that they rise up to the top of the skyscraper building and fall down to commit suicide. This is his position. The Vaiṣṇava can understand that bharam udvahato vimūḍhān. They are making skyscraper building, but there is no happiness. It is simply a, what is called, a gorgeous arrangement only. Otherwise, there is not a drop of happiness. Śoce tato vimukha-cetasaḥ.