Worship the Holy Name

Expressions researched:
"Worship the Holy Name"

CC Madhya-lila

"Unless one is initiated as a brāhmaṇa, one cannot worship the holy name properly."

CC Madhya 15.108, Purport:

"Dīkṣā is the process by which one can awaken his transcendental knowledge and vanquish all reactions caused by sinful activity. A person expert in the study of the revealed scriptures knows this process as dīkṣā." The regulative principles of dīkṣā are explained in the Hari-bhakti-vilāsa (2.3–4) and the Bhakti-sandarbha (283). As stated:

dvijānām anupetānāṁ svakarmādhyayanādiṣu

yathādhikāro nāstīha syāc copanayanād anu

tathātrādīkṣitānāṁ tu mantra-devārcanādiṣu

nādhikāro ‘sty ataḥ kuryād ātmānaṁ śiva-saṁstutam

"Even though born in a brāhmaṇa family, one cannot engage in Vedic rituals without being initiated and having a sacred thread. Although born in a brāhmaṇa family, one becomes a brāhmaṇa only after initiation and the sacred thread ceremony. Unless one is initiated as a brāhmaṇa, one cannot worship the holy name properly."

General Lectures

We should worship the holy name with great attention. We should not be inattentive. Suppose Kṛṣṇa personally comes, personally He is here.

Lecture at Krsna Niketan -- Gorakhpur, February 16, 1971:

So as soon as you approach the Deity or the name, you should know fully well that Kṛṣṇa is present. Kṛṣṇa is... Therefore we should worship the Deity with great attention, as much as Kṛṣṇa is present. And similarly, we should worship the holy name with great attention. We should not be inattentive. Suppose Kṛṣṇa personally comes, personally He is here. Suppose personally, as you think of personally, personally comes. If you do not become respectful, is that all right? No. You should be very much respectful. Even a respectable person, ordinary person, a big man or a rich man or a king comes, we become so much respectful. And what about Kṛṣṇa when He's present as arcā-mūrti or as the holy name? These are the realization point of view: Kṛṣṇa, His name, His form, His quality, His pastimes. When you hear about Kṛṣṇa, that is also Kṛṣṇa. Actually, when you are reading Kṛṣṇa book, Kṛṣṇa is fighting with demons, that is also His pastime. So Kṛṣṇa is present. So you should be very attentive and worship this hearing. Unless we come to this point, there is lack of realization what is Kṛṣṇa.