Therefore I am selecting you to make again paramparā." Bhakto 'si sakhā ceti. "Why You are entrusting me? I am not a Vedantist. I am not a sannyāsī. I am not very learned scholar. I am military man. So why You are trying to give the instruction of Bhagavad-gītā unto me?" This question may be raised. Because Arjuna was a family man. He was not a sannyāsī, neither he was a Vedantist. A military man is not expected to become a Vedantist. Kṣatriya, he knows how to fight. And Kṛṣṇa says that "I will speak to you." Why? Bhakto 'si priyo 'si me: (BG 4.3) "You are My dear friend. Therefore I shall tell you." So this is the process of understanding: you have to become dear friend of Kṛṣṇa. Then you will understand Bhagavad-gītā. Otherwise, for thousands of years you may go on reading Bhagavad-gītā; you will not learn even a word of it. That is the secret. Evaṁ paramparā-prāptam imaṁ rājarṣayo viduḥ (BG 4.2).
So our business is... We are teaching Bhagavad-gītā and Śrīmad-Bhāgavatam as it is spoken by the authorities. We don't add anything or subtract anything. Kṛṣṇa says man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is the process. Man-manāḥ: "You always think of Me." And we say, "Chant Hare Kṛṣṇa." Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma... If you chant somebody's name, your friend's name or your relative's, immediately you remember the person. It is not very difficult. If you hear in the telephone somebody speaking, as soon as you hear the voice, you can understand, the other side, the person is there. So the chanting process means to always think of Kṛṣṇa, twenty-four hours. Caitanya Mahāprabhu advises kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). And what is the benefit?